Hi, I’m
Chethan Dongre
Category Manager
Bengaluru,KA
Summary
Category Manager with 8 years of professional experience in Business Development, Buying and Merchandising, Vendor Management, Category Management, Brand Management and E-commerce business across internet companies. Passionate about building s strong network and developing business from scratch, experienced in building business from 0 to 1. Skilled at carrying out market research and analysis to draw relevant conclusions.
Overview
8
years of professional experience
4
years of post-secondary education
Work History
RK World Infocom Private LimitedBangalore
Business Growth Partner
08.2024 - Current
Job overview
- Drive annual revenue to 200Cr on Amazon.in for the Beauty Category and managing the key brands like Cetaphil, Johnson & Johnson, Revlon, and Glenmark.
- Responsible for developing and owning the strategy for a category, and working with a high-performing vendor management team, size of 3.
- Establish and maintain strong vendor partnerships, manage category profitability, optimize pricing, and identify means to improve the customer experience.
- I own the P&L for multiple brands, develop plans that drive revenue and margin improvement.
- Inventory management with maintaining SOH of 45 days. Handling a program of inventory planning for the Beauty category with the primary goal to have less than 15Cr UHI.
- Annual and seasonal negotiations with brands.
Indkal Technologies Private LimitedBangalore
Category Manager
05.2023 - 07.2024
Job overview
- Primary Road Map of BLACK+DECKER Large Appliances, which includes market competition analysis, benchmarking, and pricing.
- E-Commerce Strategy and Planning: Developed and executed an e-commerce strategy aligned with company goals, ensuring a strong online presence.
- Responsible for primary and secondary sales of BLACK+DECKER on e-commerce platforms, such as Amazon and Flipkart.
- Monitor sales data, analyze reasons for performance, manage sales risk, and be accountable for sales volume and forecasting.
- Stakeholder Management - Collaborate closely with marketing team, supply chain team and the service team to drive growth on the platform.
- Own the P&L metrics - Category Review, Sales, and Profit Analysis.
Arzooo.comBangalore
Category Manager - Buying/Vendor Management Specialist
07.2019 - 05.2023
Job overview
- Responsible for growth and expansion of the Large Appliances Category (Television, Washing Machines, Refrigerators, and Air-Conditioners).
- Inventory planning and buying of white goods to generate annual revenue of 150Cr for South India via retail and wholesale channel. Maintaining a healthy inventory for 30 days.
- Managing assortment, pricing, inventory, promotions, and negotiations with vendors for the portfolio.
- Evaluated vendor performance on a quarterly basis to ensure quality standards were met or exceeded.
- Managing P&L of the respective category.
- Directed operations for a team consisting of three colleagues.
Meesho.comBangalore
KAM Lead
01.2019 - 07.2019
Job overview
- Led a team of 10 Catalog Associates for the comprehensive catalog uploading process.
- Allocated tasks and served as the single point of contact for business development team and internal stakeholders to enhance catalog quality.
- Ensured adherence to SLA and pricing standards, conducting quality checks on the cataloging process.
FLIPKART INTERNET PVT LTDBangalore
Senior Ops Executive
07.2018 - 10.2018
Job overview
- Complete order screening accurately every day, review, analyze, and make decisions on suspicious orders and transactions.
- Merchandising - Creating and scheduling campaigns, banners, and content for sale, such as Deal of the Day, Flipkart Big Billion Day, and Independence Day Sale, etc.
- Ensuring timely and smooth execution of all sale campaigns. Generating reports on the performance of campaigns, banners, and best-performing products.
Amazon Development CenterBangalore
Catalogue Associate - Sustainability
01.2016 - 07.2018
Job overview
- Supporting Sellers, Vendors, and Fulfillment Associates to improve the quality of product packaging, which results in reducing damages to products.
- Reporting of Daily Task Allocation and Escalations, Reports of QC, Generating Scorecard.
- Analyzed vendor performance metrics to determine areas for improvement.
Education
University Visvesvaraya College of Engineering, Bengaluru
from Mechanical Engineering
2010.09 - 2014.06 (3 years & 9 months)
Skills
- Category Management
- P&L Management
- Amazon Marketing Service
- Vendor Management
- Sales Forecasting
- Pricing Strategies
- Marketing Coordination
- Team Leadership
Work Preference
Work Type
Full TimeWork Location
HybridImportant To Me
Work-life balanceCompany CultureCareer advancementPersonal development programsWork from home optionStock Options / Equity / Profit SharingTimeline
Business Growth Partner
RK World Infocom Private Limited
08.2024 - Current
Category Manager
Indkal Technologies Private Limited
05.2023 - 07.2024
Category Manager - Buying/Vendor Management Specialist
Arzooo.com
07.2019 - 05.2023
KAM Lead
Meesho.com
01.2019 - 07.2019
Senior Ops Executive
FLIPKART INTERNET PVT LTD
07.2018 - 10.2018
Catalogue Associate - Sustainability
Amazon Development Center
01.2016 - 07.2018
University Visvesvaraya College of Engineering
from Mechanical Engineering
2010.09 - 2014.06 (3 years & 9 months)
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