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C.V. SRI KRISHNA
Business Development Manager
Hyderabad,TG
Summary
Total 25 years of experience in Pharmaceutical Sales, Marketing and Sourcing. Hands on Sales and Marketing experience in Service and Pharmaceutical experience of both in Formulation and API industries.
Overview
30
30
years of professional experience
3
3
Language
Work History
Deputy General Manager
Chemveda Lifesciences
Hyderabad , Telengana
01.2023 - 06.2023
- Plan to enter in Manufacturing business in-organically by acquiring 50 percent stake in one of the API and intermediates manufacturing plant and my job as Deputy General Manager to explore business opportunities for both API and intermediates by doing Market analysis and survey for identifying the molecules for manufacturing and also identifying clients for CMO activities by giving presentation of factory with highlighting the USP’s.
- Chemveda Lifesciences is a CRO organization with offices in Hyderabad and US.
Country Manager
Farmasino Pharmaceuticals
Hyderabad , Telengana
07.2020 - 12.2022
- Appointed as Country Manager for India and other South Asian markets handling Active Pharmaceutical Ingredient’s, Intermediates and Specialty Chemicals and promoting to all important clients of Indian markets in particular. Initially planned to establish office in India thru Registrar of Companies but plan is dropped due to Covid 19.
Country Manager
Zhejiang Shengda Group
04.2019 - 06.2020
- Appointed as Country Manager of India, Sri Lanka and Nepal and launched Shengda group companies Zhejiang Changming and Silver Elephant products directly in markets with promoting both Pharma and Neutra range of products. Main job is to identify and promote Shengda Biotin and Folic Acid to indian clients and register products in India once obtaining GMP status.In one and half year period generated sales of Usd 2 million for the products of Zhejiang Changming and Shengda thru identifying and selling to new clients.
- VIP CLIENTS – SUN PHARMA, MANKIND PHARMA, PIRAMAL ENTERPRISES, KOPRAN, UNICHEM, GSK AND NEUTRA CLIENTS UNIVERSAL MEDICARE, VENKYS, AND HEXAGON NEUTRACEUTICALS.
Country Sales Manager
Zhuhai United Laboratories
Hyderabad, Zhuhai
10.2015 - 04.2019
- Appointed as Country Sales Manager of India market and added Sri Lanka and Nepal markets in 2nd year of appointment. Improved Sales from USD 30 million to USD 85 million by end of year 2019 by increasing business from existing clients and adding new clients. Successfully launched PenG to Indian markets and got share of business from Virchow, Otsuka and Lupin.After gap of 3 years got successfully got annual tender order of Amoxycillin Trihydrate from SPMC, Sri Lanka on regular basis.Successfully added Micro, Medreich and IPCA Europe business of Amoxycillin and Pot Clav.
- Zhuhai United is Hongkong Stock Exchange listed company having factories in Zhuhai and Inner Mongolia with turnover of more than Usd 1 billion Dollars specialized in Beta Lactams and Cephalosporin API’s.
- VIP CLIENTS – AUROBINDO, SUN PHARMA, IPCA, MEDREICH, ALKEM, MANKIND SPMC, NEVESTA, IN SRI LANKA CUREX PHARMA AND NATIONAL PHARMA IN NEPAL
Resident Manager
Anantco Enterprises
08.2010 - 09.2015
- Appointed as Resident Manager for South India and relaunched company in South India and especially in Hyderabad for Sales of Intermediate for API manufacturing companies. Apart from marketing also involved in sourcing by attending yearly twice API exhibitions in China. Made record sale of Rs. 1.5 crore in the year 2014 for the company.Generated sales from companies like , Mylan, Aurobindo, Hetero ,Virchow, Shasun ,Dr.Reddy, and Astra Zeneca to name a few.
- Anantco Enterprises is one of the oldest indenting company in India with offices in India and China. Also have own manufactuing Unit in Vapi making Steroids and Hormones.
Manager- Marketing
Aurobindo Pharma
Hyderabad , Andhra Pradesh
03.2007 - 07.2010
- Appointed as Asst.Manager- Marketing in Domestic Bulk Drug Division handling customers of North ,Central and Western part of India . Primary job is to co-ordinate with Agents as well as Direct customers like Ranbaxy, Torrent, Cadila Pharma,Mankind and providing offfers for the inquiries. Also co-ordinating with QA and QC for samples as well as Vendor documents. Arranging Audits for clients co-ordinating with QA and Plant Heads and participating in Audits.Raising orders in ERP and co-ordinating with plant as well as logistics for timely dispatch of materials to the clients as welll as Agent warehouse. Secured first order of Meropenam Sod in India market from GMH Pharma in 2009 within one month of launch of product.Increased business from Rs.40 crores to Rs.75 crores annually from regions handled.
- AUROBINDO PHARMA IS ONE OF LARGEST PHARMA PLAYERS IN INDIA MARKET WITH MORE THAN 200 DMF FILING AND OPERATIONS IN MORE THAN 60 COUNTRIES WORLD WIDE.
Area Business Manager
Cellage – A Division of Meyer Organics
10.2005 - 03.2007
- Launched the company in Hyderabad and Telengana market as Area Business Manager leading Team of Representatives successfully and generated sales of Rs,30 lakh in first year launch. Conducted Diabetic and Gynaec camps as part of promotional activities. Also participated in Annual Gynace and Pediatric conference ans arranged CME progams in Medical collleges.
- Meyer organics is leading pharma company based in United Kingdom with products of NeutraAnd Pharma had came with this division by name Cellage Pharma.
Professional Representative
Microvision - A Division of Micro Labs
06.2001 - 09.2005
- Launched company in Hyderabad market as Professional Representative and got promoted As Area Business Manager within 6 months time for remarkable performance and handed Kurnool as Head quater for Rayalseema Region incharge with team of 4 representatives Increased sales from Rs 1 lac per month to Rs.15 lac per month in one year time .Successfully Conducted Derma and Optho camps in all leading Government and Private Hospitals of Region.
- MICRO Labs is one of the top 10 formulation companiese in India based in Bangalore with 2 divisions came with exclusive Derma and Opthomology division by name Microvision.
Professional Service Representative
Crosslands – Division of Ranbaxy
08.1995 - 05.2001
- Joined as Professional Service Representative in Hyderabad covering Nalgonda district and success in launching Global Alliance and Technologies a Joint venture with LEO PHARMA,DENMARK &GALDERMA, FRNACE. Generated sales of Rs.1 lac per month sold highest number ofAnti-Psoriatic ointment in entire South India.
- Ranbaxy Laboratories in number one company in India with Head quaters in Delhi having 7 division and Crosslands in leading diivision with therapeutic range of Ortho and Derma.
Marketing Executive
Blue Dart Couriers
Hyderabad , Andhra Pradesh
01.1993 - 06.1995
- Handled Hyderabad and Secunderabad areas Top clients and generated sales of Rs.75 thousand Monthly continuously for one year period.
- Blue Dart couriers is one of the biggest and top courier service organizations in India with network over 150 cities and town with prompt 24 to 48 hrs delivery service.
Education
MBA - Marketing
04.2010
Skills
Proficiency in MS office and operating ERP
Accomplishments
No.1 Sales of Daivonex of 80 tubes for 1997-98. Promoted to District Manager within six months of appointment from Medical Rep in Micro Vision.
KEY RESPONSIBILITY AREAS HANDLED
- 1.Achieving Sales and achieving given targets consistently within the time frame.
- 2.Managing team and monitoring them to deliver desired results of the company through man management.
- 3.Training field personnel both onsite as well as offsite job areas.
- 4.Motivating and improving inter-personnel skills of self and team members
- 5.Handling the Stockists, Agents and Traders for proper maintenance of Stock and timely liquidation of stocks.
- 6.Appointing Stockists and Traders for proper supply chain in the markets.
- 7. Handling of Registration Activities of New Products and molecules at DCGI
- 8. Issuing Form 9 and 41 through Agents for new clients.
- 9. Tour planning and payment follow-up with Traders,Agents and Clients.
- 10. Maintaining Client Profiles and complete purchase activity.
- 11. Evaluating of markets and updating of marketing department of New product requirements and new product launches by peers in the market.
- 12. Co-ordinating with QA QC and RA on Quality as well as Regulatory issues and resolving on time for smooth sales operations with clients in the market.
- 13. Bidding for Institutional Tenders.
- 14. Conducting Plant Audits for new clients and old clients part of Vendor development process business enhancement.
- 15. Attending Trade exhibitions in both India and China and interacting with clients for maintaining cordial relationship.
- 16. Sales Presentation and designing Sales Strategies
- 17. Problem Solving and handing complex situation.
- 18. Always be loyal and committed of organization goals and principles.
Interests
Timeline
Deputy General Manager - Chemveda Lifesciences
01.2023 - 06.2023
Country Manager - Farmasino Pharmaceuticals
07.2020 - 12.2022
Country Manager - Zhejiang Shengda Group
04.2019 - 06.2020
Country Sales Manager - Zhuhai United Laboratories
10.2015 - 04.2019
Resident Manager - Anantco Enterprises
08.2010 - 09.2015
Manager- Marketing - Aurobindo Pharma
03.2007 - 07.2010
Area Business Manager - Cellage – A Division of Meyer Organics
10.2005 - 03.2007
Professional Representative - Microvision - A Division of Micro Labs
06.2001 - 09.2005
Professional Service Representative - Crosslands – Division of Ranbaxy
08.1995 - 05.2001
Marketing Executive - Blue Dart Couriers
01.1993 - 06.1995
Sri Krishna Devaraya University - MBA, Marketing