Abhilasha D
Technical Lead -Salesforce Marketing Cloud
Bangalore
Summary
IT Professional with 10+ years of experience. 5+ years of work experience in Salesforce Marketing cloud. Skills include analytical thinking and creative problem solving. Able to apply customer service concepts to IT to improve user experience for clients, employees and administration.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
4
4
Certifications
3
3
Languages
Work History
Technical Lead - Salesforce Marketing Cloud
Guardian Life
05.2022 - Current
- Leading the Salesforce Marketing Cloud Team and manage the creation, execution of promotional and lifecycle email marketing to customers on Integrated Campaign Environment
- Gathering the Requirements from Business and connecting with the Technical Team
- Building the Campaigns related to the Mobile Studio
- Building Transactional Email Sends using Rest API Calls
Senior Software Developer
Caterpillar India
08.2021 - 04.2022
- Creating Data Extension, User Initiated Emails, Automations, Deployment Details using SFMC tool
- Handling the client calls and constant Interaction with the onshore team regarding the management of client accounts
- Creation of SMS OPTIN, SMS Optout and Text Responses in Mobile Studio
- Created Email Templates for Different Languages and worked on Amp script which is included in the Emails
- Created dynamic content for the emails
- Created Journey's with Event API's and also Transactional Email Sends
- Implemented the concept of Dynamic Sender Profile and created Dynamic Content Emails using new content builder
- Created list, Data extension and segmented audience using filters and SQL queries
- Suppressed audience using Auto suppression list
- Preparing the report of individuals based on their bugs identified
- Created Web pages which can populate in different languages
Senior Software Developer
DXC Technology
02.2021 - 08.2021
- Create, Implement and update Automations, Journey Builder, Audience builder, Contact Builder.
- Create emails, landing pages, targeted lists, Data Extension, A/B tests.
- Create and Assign business user’s roles and permission.
- Create Lists, Sender and Delivery profiles, Reply Mail Management.
Senior Software Developer
Capgemini
06.2020 - 02.2021
- Create AMP script for Dynamic content and email personalization.
- Create Email, Tracking reports.
- Writing and debugging SQL statements. Optimize metrics like opens, clicks and bounce rates.
- Create AMP script for Dynamic content and email personalization.
- Supporting issue related to Reply Mail Management, sender profile, profile Centre.
- Create Workspace, Topic Profiles, Cases in Social Studio.
Senior Software Developer
TATA Consultancy Services
06.2014 - 04.2020
- Involved in configuration and customization of the apps to suit the functional needs of the organization.
- Authored Apex Classes, Controller Classes, Visual force pages and Apex Triggers for various functional needs in the application.
- Worked with Reports and Dashboard, Developed and configured various Custom Reports and Report Folders.
- Supported the data integration activities for migrating and synchronizing data using Informatica On Demand from oracle crm to Salesforce .
- Used the sandbox for testing and migrated the code to the deployment instance after testing.
- Involved in querying Salesforce tables using SOQL & SOSL queries.
Education
B.TECH - COMPUTER SCIENCE AND SYSTEMS ENGINEERING
SREE VIDYANIKETHAN ENGINEERING COLLEGE(Autonomous)
Tirupathi, Andhra Pradesh 06.2010 - 05.2014
Intermediate - MPC
Sri Chaitanya Junior College
Chittoor, Andhra Pradesh 06.2008 - 05.2010
Skills
API integration
Code reviews
Code validation
Code fixes
Certification
Salesforce Certified Marketing Cloud Email Specialist – Credential ID:21317303
Disclaimer
I hereby declare that the above written particulars are true to the best of my knowledge and belief.
Personal Information
- Date of Birth: 01/21/93
- Gender: FEMALE
- Nationality: INDIAN
Timeline
Technical Lead - Salesforce Marketing Cloud
Guardian Life
05.2022 - Current
Senior Software Developer
Caterpillar India
08.2021 - 04.2022
Senior Software Developer
DXC Technology
02.2021 - 08.2021
Senior Software Developer
Capgemini
06.2020 - 02.2021
Senior Software Developer
TATA Consultancy Services
06.2014 - 04.2020
B.TECH - COMPUTER SCIENCE AND SYSTEMS ENGINEERING
SREE VIDYANIKETHAN ENGINEERING COLLEGE(Autonomous)
06.2010 - 05.2014
Intermediate - MPC
Sri Chaitanya Junior College
06.2008 - 05.2010
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