Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Amit Anand

Bengaluru

Summary

Results-driven Salesforce Marketing Cloud Developer with over four years of experience in automation and compliance. Excels in SQL querying and AMPScript development, leading cross-functional projects that enhance customer engagement and deliver measurable outcomes.

Overview

7
7
years of professional experience
2
2
Certifications

Work History

Salesforce Marketing Cloud developer

HP Inc
Bengaluru
07.2022 - Current
  • Developed and maintained Cloud pages using HTML, SSJS, and AMPScripts.
  • Led SFMC to ALPACA integration project while managing similar initiatives.
  • Designed GDPR compliance processes independently, ensuring regulatory adherence.
  • Executed automation activities including import, extract, and transfer tasks.
  • Utilized SQL queries to retrieve records from various Data Extensions based on requirements.
  • Engaged in Databricks projects while completing online training in CI/CD and DevOps essentials.
  • Participated in automated deployment strategies for Data Engineering using Databricks.

Salesforce Marketing Cloud developer

Accenture
Bengaluru
02.2019 - 07.2022
  • Developed weekly ad hoc campaigns for Chinese beauty brand, focusing on automation and analytics.
  • Utilized Automation Studio, Journey Builder, and Email Studio to optimize campaign performance.
  • Created email templates, SMS, and WhatsApp messages as part of campaign initiatives.
  • Executed projects addressing cart abandonment and browse abandonment to enhance customer engagement.
  • Designed cloud pages to capture detailed information from end users for targeted campaigns.

Education

B.Tech - Computer Science And Engineering

Institue of Technical Education And Research
Bhubaneswar
08-2018

12th - Science

Oxford Public School
Ranchi
05-2014

Skills

  • AMPScript development
  • SQL querying
  • HTML coding
  • SSJS programming
  • GDPR compliance
  • Automation strategies
  • Automated testing
  • API integration
  • Problem solving

Languages

English
Intermediate (B1)
B1
Hindi
Upper Intermediate (B2)
B2

Certification

Salesforce Certified Marketing Cloud Administrator

Timeline

Salesforce Marketing Cloud developer

HP Inc
07.2022 - Current

Salesforce Marketing Cloud developer

Accenture
02.2019 - 07.2022

B.Tech - Computer Science And Engineering

Institue of Technical Education And Research

12th - Science

Oxford Public School
Amit Anand