Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Hi, I’m

Priyanka Singh Rawat

New Delhi,DL

Summary

I am a passionate and credible sales achiever, offering a proven and consistent record of achievement in sales revenue generation in Retail.I have extensive exposure with Retail front line operations Company and franchisee stores, Business Development, Buying, Visual Merchandising and managing key Accounts.
Currently working as a Regional manager at BIBA APPARELS PVT LTD since Aug'21
Past experienced as a Area Manager in RITIKA PVT.LTD. (RITU KUMAR) (2019-2021) Store Manager in Clarks Future Footwear PVT.LTD, Amanté- MAS Holdings PVT.LTD , Raymond Apparel Limited (since 2014 to 2019), Team Leader with Department of Customer Relationship Management in Reliance Digital Retail Limited
(since 2011-2014).Team leader with the ability to recruit, train and mentor the team members.

Specialties: Plan and organize, communication, business reporting, people management, business analyses, personal leadership, analytically and problem solving, personal motivation, lead by example, presentation techniques, open for personal leanings.

Overview

13
years of professional experience
5
years of post-secondary education

Work History

BIBA APPARELS PVT LTD, EBO & MBO
Pune, Maharashtra

Regional Operation Manager
08.2021 - Current

Job overview

  • To set sales target of every store on the basis of last year & current year performance.
  • Preparing sales plan for achieving targets.
  • Track sales achievement on daily basis.
  • Area Sales Managers & Store Managers sales performance review on daily/weekly/monthly basis as per set parameters.
  • Close observation of expenses.
  • Following up for correct stock replenishments and allocation.
  • Stock shuffling & rotation between the stores.
  • Maintaining minimum & maximum level of stock in stores as per the sales of the store.
  • Arranging training program for team in various aspect.
  • Hiring new ARM and Store Managers.
  • Preparing of various reports and presentation to management.
  • Ensuring proper visual merchandising and coordination with VMs
  • Controlling shrinkage.
  • Arrangement of sales promotions/discounts.
  • Ensure Store Sops, RSM & CM checklist must be followed.
  • Coordinating with various department in backend to fulfill requirements.

RITIKA PVT.LTD, SIS Channel

Area Manager
04.2019 - 01.2021

Job overview

  • (for North & East regions)
  • Planning and Implementing Business Development strategy to achieve targets
  • Motivating each team member to perform and produce their best
  • Determining the duties, responsibilities and productivity of individuals in a team and help them to improve ranking of brand in specific store wherein many competitors are present
  • Analysing the individual sales performance of each team member and motivating them to perform even better
  • Analysing the training need and to organize the same to improve the performance of the members who are lagging behind in terms of performance
  • Analysing the working skills of each team member and distributing tasks to them as per their area of expertise
  • Responsible for activities such as sales, marketing, customer acquisition, customer service and maximizing revenue
  • Coordinating with respective department/store/category managers for various implementations and feedbacks across all locations
  • Assessing market, taking dive in competitor brands to check current trends/promotions/strategy in market and giving inputs to company to improve sales and services
  • Designing and applying various methods to accomplish targets on daily, weekly, monthly and yearly basis
  • Recognizing potential customers, creating business from the old accounts and reaching profitability level and sales growth
  • Responsible for sending various reports timely to HO and cascading necessary information received from HO among team members in different locations
  • Managing defectives by sending them to HO for quality check to minimize shrinkage/Loss in-store
  • To train and prepare all team members for their personal growth and for their next designation.

Clarks Future Footwear PVT.LTD
Delhi , Delhi

Store Manager
10.2018 - 03.2019

Job overview

  • Drive teams towards successful achievement of assigned Targets on Business Parameters - Revenue, ABQ, ABV etc. Maintain Like for like (LFL) / Same Store growth ahead of the prevailing market trends.
  • Drive cost efficiency through vendor management, optimal utilization of resources.
  • Managing Teams by driving / aligning personal aspirations with laid down company objectives and targets. Grooming/Retention of talent for deployment in the best interest of Company.
  • Outperforming competition in the immediate competitive environment.
  • Operational excellence to ensure adherence to laid down SOPs for long term sustainable Business practices. Proactively give thoughts and ideas to the cross functional teams to increase the overall Business impact and delivery.

Amanté- MAS Holdings PVT.LTD

Store Manager
04.2016 - 07.2018

Job overview

  • Ensuring that store’s ambience, merchandising and visual merchandising is up to the mark so as to follow the standards set by organisation which should be common across all EBOs
  • Analysing the individual sales performance of each team member and motivating them to perform even better
  • Maintaining adequate stock by consistent analysis of fast and slow movers and impact of promotions/offers on business
  • Ensuring high level of customer services all the time irrespective of any exceptional aspect
  • Determining the duties, responsibilities and productivity of individuals in a team
  • Motivating each team member to perform and produce their best
  • Analysing the training need and to organize the same to improve the performance of the members who were lagging behind in terms of performance
  • Analysing the working skills of each team member and distributing tasks to them as per their area of expertise
  • Responsible for activities such as sales, marketing, customer acquisition, customer relation management, & maximizing revenue
  • Finding various new businesses opening & arranging promotional programs to make customer services better and to increase the nos
  • Of repeated customers in store
  • Assessing market, current trends in market, finding competitors’ offers and giving inputs to company to improve sales and services
  • Designing and applying various methods to accomplish targets on daily, weekly, monthly and yearly basis
  • Recognizing potential customers, creating business from the old accounts and reaching profitability level and sales growth
  • Coordinating with concerned Dept
  • In HO to fulfil all compliances whenever needed
  • Responsible for sending various reports timely to HO and cascading necessary information received from HO among team members in store
  • Managing defectives by sending them to HO for quality check to minimize shrinkage/Loss in-store
  • Working as an adjacent wall between company and team members to have complete transparency in terms of various policies and company’s future business plans.

Raymond Apparel Limited, J. K

Store Manager
12.2014 - 04.2016

Job overview

  • Planning and Implementing Business Development strategy to achieve targets
  • Motivating each team member to perform and produce their best
  • Determining the duties, responsibilities and productivity of individuals in a team
  • Analysing the individual sales performance of each team member and motivating them to perform even better
  • Analysing the training need and to organize the same to improve the performance of the members who were lagging behind in terms of performance
  • Analysing the working skills of each team member and distributing tasks to them as per their area of expertise
  • Responsible for activities such as sales, marketing, customer acquisition, customer relation management, & maximizing revenue
  • Assessing market, current trends in market, finding competitors’ offers and giving inputs to company to improve sales and services
  • Designing and applying various methods to accomplish targets on daily, weekly, monthly and yearly basis
  • Recognizing potential customers, creating business from the old accounts and reaching profitability level and sales growth
  • Coordinating with concerned Dept
  • In HO to fulfil all compliances whenever needed
  • Responsible for sending various reports timely to HO and cascading necessary information received from HO among team members in store
  • Managing defectives by sending them to HO for quality check to minimize shrinkage/Loss in-store
  • Whole sole responsible for Profit and Loss management of store including all store expenses, Petty Cash, sale cash
  • Working as an adjacent wall between company and team members so as to have complete transparency in terms of various policies and company’s future business plans
  • To train and prepare all team members for their next designation
  • To analyse each team member’s performance in all terms including in-store behaviour and share their performance with senior business and development team to take them to higher designation and to work out on their flaws to improve in the same regard.

Reliance Digital Retail Limited

Team Leader
05.2011 - 12.2014

Job overview

  • Determining the duties, responsibilities and productivity of individuals in a team, inspiring each team member to perform and produce their best
  • Analysing and organizing training workshops to improve the performance of the members who were lagging behind in terms of performance
  • Analysing the assigned projects and distributing tasks to the members as per their area of expertise
  • Arranging new promotional programs to make customer services better and to increase the nos
  • Of repeated customers in store
  • Assessing market, current trends in market, finding competitors, service standard and giving inputs to company to improve sales and services
  • Ensuring each complaint resolution within the deadline
  • Ensuring all complaints are addressed timely by service Team and same is closed online as well
  • Answering inquiry, questions & complaints of clients in order to keep revenue generation of the division
  • Recognizing potential customers, creating business from the old accounts and reaching profitability level and sales growth
  • Coordinating with concerned Dept
  • Managers to organize Training (Product/Process) from brand as well as from HO
  • Responsible for sending various reports and customer feedback timely to HO and cascading necessary information received from HO among team members in store
  • Managing defectives by making them repaired or by taking replacement from Brand against those to minimize shrinkage/Loss in-store
  • Coordinating with concerned Dept
  • In HO to fulfil all compliances whenever needed
  • Responsible for sending various reports timely to HO and cascading necessary information received from HO among team members in store.

Nokia India PVT. LTD

Senior Sales Adviser
04.2008 - 05.2011

Job overview

  • Monitoring and reviewing sale performance on a regular daily, weekly and monthly basis
  • Maximising sales through with effective merchandising, by deciding in-store layouts and offering good services
  • Implementing store compliances in terms of reporting and following up with concerned for upgrading sale
  • Monitoring stock availability throughout the day and to ensure timely replenishment received
  • Developing business links within the local community
  • Responsible for visual merchandising to maintain display and visibility of specific Brand within the store
  • Actively monitoring competitor activity
  • Getting feedback and capturing data from customers
  • Helping customers to find products according to their need
  • Delivering training to in-store sales staff
  • Whenever necessary, being able to give in-depth technical advice about products
  • Professional Qualification:
  • Professional diploma program in Aviation, Hospitality, Travel & Tourism and Customer Services from FRANKFINN Institute Recognized by EDEXCEL UK
  • Bachelors in English from CSJM University.

Education

CSJM
Kanpur

Bachelor of Arts from English Language And Literature
04.2013 - 05.2016

University Overview

WELINGKERS Institute of Management & Research
Mumbai

PGDBM from Operations Management
05.2016 - 05.2018

University Overview

Skills

    Leadership & People Management

Operations Management

Sales & Business Development

Team Building, Coaching and Mentoring

Additional Information

Additional Information
  • COVERING LETTER
  • Priyanka Singh Rawat H. No. 38-A, Jindal Colony, Kapashera, Near Kapashera Police Station, Delhi-110037

Timeline

Regional Operation Manager
BIBA APPARELS PVT LTD, EBO & MBO
08.2021 - Current
Area Manager
RITIKA PVT.LTD, SIS Channel
04.2019 - 01.2021
Store Manager
Clarks Future Footwear PVT.LTD
10.2018 - 03.2019
WELINGKERS Institute of Management & Research
PGDBM from Operations Management
05.2016 - 05.2018
Store Manager
Amanté- MAS Holdings PVT.LTD
04.2016 - 07.2018
Store Manager
Raymond Apparel Limited, J. K
12.2014 - 04.2016
CSJM
Bachelor of Arts from English Language And Literature
04.2013 - 05.2016
Team Leader
Reliance Digital Retail Limited
05.2011 - 12.2014
Senior Sales Adviser
Nokia India PVT. LTD
04.2008 - 05.2011

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