Damodar Parankusham
Mumbai
Summary
Strategic growth and business development professional with 13+ years of experience in marketing, investor relations, and Web3. At Pluto, scaled operations from 5 to 50 employees and played a key role in securing $1M in funding. Expertise in market expansion, financial planning, and executing high-impact strategies that drive revenue and brand growth.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Founder's Office
Pluto
01.2021 - Current
- Partnered with founder to develop and execute strategic plans, grown team from 5 to 50
- Business Development and operations
- Directed financial planning and budgeting
- Contributed to fundraising initiatives by assisting in pitch development, financial modeling, and investor outreach
- (Raised 1 mil usd)
- Worked on Instagram & Twitter marketing campaigns, (Q2 & Kiwi, Deerdost & NFT's)
- Oversaw PR efforts for the CEO and the company in collaboration with the onboard agency partner, Alphabet Media
Business Development Lead
Nofiltr Group
03.2019 - 11.2020
- Successfully onboarded top-tier clients including Amazon, Nykaa, Dream 11, Ajio, and others for Influencer Marketing campaigns
- Executed and monitored campaigns with Influencers like MC Stan, Manav Chabra, Sanket Mehta, Angry Prash, Awez Darbar and 50 more
- Developed innovative and creative Influencer Marketing strategies for renowned Brands, New Release Movies & Songs
Sr. Business Development Manager
Comart Group
02.2015 - 12.2018
- Achieved a total sales volume of 6 crores during my tenure with the company, leveraging design services, campaigns, launches, and visual merchandising projects
- Developed standard operating procedures (SOPs) tailored to clients such as Reebok, Aditya Birla, Raymonds, Nykaa, and others, ensuring streamlined operations and consistent service delivery
- Expanded the company's service offerings by building and managing teams to provide innovative solutions like Experiential Marketing and Augmented Reality (AR)
Marketing Manager
IP Solutions
06.2013 - 01.2015
- Held accountable for overseeing all offline and online marketing activities within the organization
- Managed Social Media Marketing (SMM) initiatives to enhance online visibility and engagement
- Coordinated Above-the-Line (ATL) and Below-the-Line (BTL) activities to effectively reach target audiences through diverse marketing channels
Online Marketing Executive
Websmith Technologies
03.2012 - 05.2013
- Written Articles to improve seo for small companies in U.S and Canada
- Sold these articles to esteem companies in U.S and Canada
Co-Founder
Vigyapanise Marketing Solutions
06.2011 - 02.2012
- Spearheaded innovative print advertising strategies
- Managed business development initiatives
Education
Bachelors of Mass Media - Advertising
Mumbai University
04.2011
Skills
- Sales Acumen
- Brand Strategy and Management
- Leadership
- Digital Marketing & Analytics
- Budget Management
- Visual Design
- Strategic Planning
- Financial literacy
- Team Management
- Influencer marketing
Certification
- McKinsey Forward Program.
- Google Digital Marketing & E-commerce.
- Harvard Business School Online.
- Growth Hacking by Reforge.
- Venture Deals (Kauffman Fellows + Techstars)
Languages
English
First Language
Hindi
Proficient (C2)
C2
Marathi
Proficient (C2)
C2
Telugu
Proficient (C2)
C2
Entrepreneurial Experience
Independent Consultant | Growth & Marketing Strategy (June 2022 – Present)
- Provided strategic consulting to startups and SMEs in marketing, business development, and digital growth.
- Assisted in branding, digital marketing campaigns, and influencer partnerships.
Timeline
Founder's Office
Pluto
01.2021 - Current
Business Development Lead
Nofiltr Group
03.2019 - 11.2020
Sr. Business Development Manager
Comart Group
02.2015 - 12.2018
Marketing Manager
IP Solutions
06.2013 - 01.2015
Online Marketing Executive
Websmith Technologies
03.2012 - 05.2013
Co-Founder
Vigyapanise Marketing Solutions
06.2011 - 02.2012
Bachelors of Mass Media - Advertising
Mumbai University
Similar Profiles
Thobeka DlodloThobeka Dlodlo
Server at PlutoServer at Pluto
SRIJA RASAMALLASRIJA RASAMALLA
Android Developer at Pluto TVAndroid Developer at Pluto TV
Cassie RettigCassie Rettig
Healthcare Recruiter at Pluto Healthcare Staffing, LLCHealthcare Recruiter at Pluto Healthcare Staffing, LLC