Malharkumar Raiyani
Surat
Summary
Innovative and results-driven founder with 3 years of experience building and managing a D2C brand, Dailyfit. Proficient in operations, marketing, finance, new product development, and overall business strategy. Proven ability to lead cross-functional teams, develop and execute growth strategies, and drive brand awareness. Currently part of the Founder’s Office at Alpino, a leading peanut butter brand, where I oversee product marketing, new product development, and customer engagement strategies. Seeking to leverage my entrepreneurial experience and expertise in a dynamic role within a leading D2C company.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Founder's Office
Alpino
Surat
09.2024 - Current
- Lead product marketing strategies to enhance brand visibility and consumer engagement.
- Oversee new product development by identifying market trends, conducting research, and bringing innovative products to market.
- Develop and execute go-to-market strategies for new products, ensuring successful launches.
- Manage customer engagement initiatives, focusing on retention marketing and improving overall customer experience.
- Collaborate with the marketing and creative teams to ensure consistent brand messaging across all channels.
- Analyze consumer behavior and market data to refine marketing strategies and enhance brand positioning.
- Handle content creation and strategy to drive customer awareness and loyalty.
- Provide leadership in growth strategy development, aiming to position Alpino as the market leader in the healthy food segment.
- Work closely with cross-functional teams to optimize D2C operations and supply chain processes.
- Lead customer support initiatives, ensuring exceptional service and feedback-driven improvements.
Founder
Dailyfit
Surat
08.2021 - 08.2024
- Conceptualized and launched Dailyfit, a brand offering healthier cold drink alternatives in tablet form.
- Managed all aspects of business operations including product development, marketing, finance, and supply chain.
- Led a cross-functional team to develop 8 refreshing flavours of zero sugar, zero caffeine, zero aspartame, and zero phosphoric acid drinks.
- Implemented effective marketing strategies to build brand awareness and engage with customers through various channels.
- Conducted market research and customer feedback analysis to improve product offerings and customer experience continuously.
- Managed financial planning, budgeting, and forecasting to ensure efficient allocation of resources.
Education
MBA - Phamraceuticals (8.1CGPA)
Ganpat University
Ahmedabad, GJ05-2021
B. Pharm - Pharmacy (7.76 CGPA)
Maliba Pharmacy College
05-2019
Skills
- Business Strategy and Planning
- Product Development
- Marketing and Brand Management
- Financial Management and Budgeting
- Operations and Supply Chain Management
- Customer Relationship Management
- Team Leadership and Management
- Market Research and Analysis
Accomplishments
- Business Start up (07/2017) 2 time participated in Start up competition first time in arihant pharmacy college second time in maliba pharmacy college
- Poster Presentation (09/2018) Participated in poster presentation topic is ''micro emulsion" held at maliba pharmacy college
- Poster Presentation (09/2018) I got First price in poster presentation topic was "micro needle"held at akhil bharti vidhya prishad
- Social Media Content Writing (10/2019) I got First price in social media content writing held at CMSR ganpat university.
- Corporate Recognize Award (06/2020) I got First Price for my summer internship project during my MBA
Certification
- Lean-Six Sigma(Green Belt) (09/2019 - 10/2019)
- Got 6 Band IELTS General Training Overall 6 Band (L - 5.5 S - 6 R - 5.5 W - 6 )
Languages
Gujarati
First Language
Hindi
Upper Intermediate (B2)
B2
English
Upper Intermediate (B2)
B2
Timeline
Founder's Office
Alpino
09.2024 - Current
Founder
Dailyfit
08.2021 - 08.2024
MBA - Phamraceuticals (8.1CGPA)
Ganpat University
B. Pharm - Pharmacy (7.76 CGPA)
Maliba Pharmacy College
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