Darshan Lasi
Pune
Overview
1
1
Certification
3
3
years of professional experience
Work History
Meta ads Expert
Sorted
Pune
05.2025 - Current
- Planned, launched, and optimized paid social campaigns across Meta (Facebook, Instagram), Snapchat, and AdLovin, driving lead generation, conversions, traffic, and engagement for D2C and B2C clients
- Managed ad accounts with combined spend up to $1M/month, including a client brand featured on Shark Tank US
- Achieved up to 3x ROAS on e-commerce advertising campaigns through continuous creative testing and iteration
- Reduced Cost Per Lead (CPL) by 35% through audience optimization and budget segregation across campaigns
- Implemented Meta Pixel, Conversions API (CAPI), and event tracking for accurate measurement and attribution
- Used Klaviyo for Meta audience sync, lead capture automation from Meta Lead Forms, and integration-driven email flows
- Managed GoHighLevel CRM for audience sync and optimization, including pixel setup on landing/booking pages and UTM tracking configuration
- Handled post-sale Shopify optimization for clients — catalog updates, performance reporting to identify top-selling products, glitch troubleshooting, and audience segmentation synced to Meta
- Delivered performance reports and actionable insights via Meta Ads Manager and CRM to guide strategic decisions
- Proficient in ClickUp, Try Atria, HubSpot, and Trybe.
- Assisted with Client requests and answered questions to improve satisfaction.
Digital Marketing Associate
Maestro Intellect
Pune
04.2024 - Current
- Implemented and optimised paid campaigns across Meta ads and Google ads, achieving an ROI of 35%.
- Closely monitored daily bidding strategies across Google Ads, ensuring quality scores remained above 7/10 and maintaining an average position of 2.5, leading to higher ad visibility.
- Perform A/B testing on 15+ ad creatives weekly, including copy and visuals, improving click-through rate (CTR) by 18%.
- Strategized and carried out lead generation, brand awareness, and traffic campaigns on Google Ads and Meta Ads.
- Monitored and managed online advertising budgets and developed budget recommendations.
- Analyzed key matrices and optimized campaigns and lowered CPC by 20%.
- Led a team of 3 people to develop and implement a comprehensive paid ads campaign strategy for 2 clients.
- Conducted demographic, keyword, and other research related to campaign setup.
- Worked with a team of 5 to implement SEO strategies, contributing to the success of projects.
- Played a pivotal role in ranking 10+ keywords (1k+ search volume) in the top 40, improving visibility & traffic.
Digital Marketing Intern
Omegasoft Technology PVT LTD
Pune
01.2024 - 03.2024
- Wrote SEO-friendly content for over 5 pages, implementing EEAT principles to improve content quality and boost organic rankings
- Cooperated with a technical team to resolve technical SEO errors, ensuring website health and performance, and built over 100 quality backlinks
- Analyzed user behaviour metrics in Google Analytics to understand user experience and identify areas for improvement. Provided data-driven recommendations for website design and updated content, resulting in a 20% reduction in bounce rate and improved dwell time.
- Handled social media platforms, developed content calendar and assessed the team to develop strategies that increased followers by 30%.
- Collaborated with creative teams to develop highly engaging creatives that grow follower engagement by 20% in 1 month, resulting in 10+ leads.
- Assisted in crafting compelling email copy and subject line improving deliverability and reducing bounce rates.
- Executed targeted email marketing campaign by segmenting audiences based on user behaviour and engagement levels, leading to a 40% open rate and 15+ conversions.
Education
BE - Computer Engineering
Thadomal Shahani Engineering college
Mumbai05-2024
Skills
- SEO, Search Engine Marketing, Social Media Marketing, Meta ads, Wordpress, Email Marketing, Market Research, Competitor Analysis
- Google Keyword Planner, Page Speed Insight, Google Search Console, Google Tag Manager, Google adword, Semrush, Screaming Frog, Moz, Google Business Profile, Meta Ads Manager, Business Meta Suite, Hubspot, Canva, and Google Analytics, Try be , Try atria, CRM(Go high Level)
Certification
Digital Marketing, Udemy, Fundamentals of Digital Marketing, Google Ads Display Certification, Google ads Video Certification, Google ads measurement Certification
Timeline
Meta ads Expert
Sorted
05.2025 - Current
Digital Marketing Associate
Maestro Intellect
04.2024 - Current
Digital Marketing Intern
Omegasoft Technology PVT LTD
01.2024 - 03.2024
BE - Computer Engineering
Thadomal Shahani Engineering college