Work Type
Full TimeLocation Preference
On-SiteLocation: Bengaluru, KA, Karnataka
Open to relocation: Yes
DEBABRATA PAUL
Sales And Marketing Specialist
Bengaluru,KA
Work Preference
Summary
Senior Sales & Marketing Executive and Corporate Strategy Leader driving business development, channel management, and P&L management across a ₹2,000 Cr+ industrial portfolio. Achieved sustained organic and inorganic growth through architecting Go-To-Market strategies and implementing strategic marketing programs. Focused on translating corporate strategy into measurable revenue growth across diverse regions, leveraging consultative selling and data-driven decision-making.
Overview
2
2
Certifications
21
21
years of professional experience
Work History
Manager Marketing & Business Development
Timken India Ltd.
Bengaluru, Karnataka
12.2018 - Current
- Own full P&L Management for a ₹2,000 Cr+ industrial portfolio, delivering consistent 30% YoY Revenue Growth; report directly to CMD-India & President-Global on Corporate Strategy, Organic & Inorganic Growth roadmaps, and M&A target evaluation.
- Architected Go-To-Market (GTM) Strategy for New Market Development in Food & Beverages, Marine, and Wind sectors, unlocking ₹375 Cr+ in new revenue pipeline.
- Drove Key Account Management (KAM) across 300 end-users, 100 engineering consultants, and 70 OEMs through Consultative Selling, generating ₹160 Cr+ in incremental opportunities.
- Developed channel management and partner development programs with reward structures, enhancing secondary B2B industrial sales and distributor engagement through CRM-driven tracking and KPI dashboards.
- Advanced through three promotions to current role leading global strategic marketing, facilitating cross-functional collaboration with finance and supply chain, and conducting due diligence for inorganic growth.
- Directed integrated marketing strategies supporting business development pipelines and brand growth.
- Led client acquisition initiatives, aligning messaging with market opportunities and sales objectives.
- Analyzed market trends to refine positioning, service offerings, and outreach priorities.
- Managed cross-functional teams for streamlined project execution and optimal results.
- Championed customer-centric approaches throughout all marketing initiatives, leading to increased customer satisfaction levels.
- Conducted market research to identify growth opportunities and drive strategic planning decisions.
Deputy Manager Distribution Sales
SKF India Ltd.
01.2012 - 11.2018
- Achieved 250% B2B sales growth across seven zero-base accounts within 24 months through structured key account management and market penetration strategies.
- Directed '100 Customers – 300 Crores' business development initiative, earning 9 leadership awards by leveraging data-driven decision making and stakeholder management across OEM networks.
- Recognized as recipient of SKF Premium Club Awards (2012–2016) — top performer tier — for consistently exceeding KPIs through CRM pipeline discipline and consultative selling.
- Managed team performance, coaching employees on procedures, quality expectations, and accountability.
- Monitored workflows, identified process gaps, and implemented improvements for efficiency.
- Oversaw compliance with company policies, safety requirements, and regulatory standards.
- Prepared reports, tracked performance trends, and communicated updates to senior leadership.
- Maximized performance by monitoring daily activities and mentoring team members.
- Cross-trained existing employees to maximize team agility and performance.
Key Account Manager Industrial
Schaeffler Group (FAG)
12.2006 - 12.2011
- Managed strategic accounts including Tata Steel, HOLCIM, Vedanta, NTPC & Tata Power through channel management and consultative selling, achieving 28% revenue growth.
- Received Best Sales Achievement Award 3x for surpassing KPIs; attained lifetime certification at Schaeffler Centre of Competence (Schweinfurt) with 100% in rolling bearing technical assessment.
- Managed strategic key account portfolios, aligning customer requirements with internal sales, engineering, and supply chain teams.
- Negotiated pricing, contract terms, and commercial agreements to protect margins while supporting long-term customer partnerships.
- Developed account plans that expanded business opportunities across OEM and aftermarket channels.
- Managed strategic client portfolios, strengthening relationships and aligning solutions with account objectives.
- Coordinated cross-functional teams to resolve customer issues and maintain service consistency.
- Negotiated commercial terms and contract renewals to protect revenue and client satisfaction.
- Collaborated with sales, operations, and finance to deliver accurate customer solutions.
- Advised internal stakeholders on key account priorities to improve response times and execution.
- Strengthened client relationships through regular communication and effective problemsolving.
- Delivered exceptional customer service by resolving client concerns quickly and efficiently.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Developed and delivered presentations to key customers to position products and services.
Resolution Specialist
Wipro Ltd.
08.2005 - 10.2006
- Received recognition from Mr. Azim Premji under the 'Be the Reason' category for exceptional customer service.
- Led technician team in delivering software and hardware support, achieving highest resolution scores and earning multiple communication awards.
- Resolved complex customer cases by analyzing account history and coordinating cross-functional support.
- Investigated recurring issues in CRM records to identify root causes and prevent repeat escalations.
- Managed escalated complaints with accurate documentation, timely follow-up, and clear stakeholder communication.
Education
M.Tech - Mechanical Engineering
BITS Pilani
Pilani01-2018
MBA - Marketing
Indian Institute of Management (IIM), Kolkata
Kolkata01-2011
B.E. - Mechanical Engineering
VTU-SSIT
Tumkūr01-2005
Skills
Go-To-Market (GTM) Strategy
Corporate Strategy
GTM strategy
Revenue Growth
Organic & Inorganic Growth
Channel management
Market development
Key Account Management (KAM)
Channel Management & Partner Development
B2B Industrial Sales
Distribution Sales
Market penetration
Growth strategies
CRM management
Strategic Marketing
Brand Strategy
Digital Marketing
Marketing analytics
Certification
Rolling Bearing Certification — 100%, Schaeffler Centre of Competence
Timeline
Manager Marketing & Business Development
Timken India Ltd.
12.2018 - Current
Deputy Manager Distribution Sales
SKF India Ltd.
01.2012 - 11.2018
Key Account Manager Industrial
Schaeffler Group (FAG)
12.2006 - 12.2011
Resolution Specialist
Wipro Ltd.
08.2005 - 10.2006
B.E. - Mechanical Engineering
VTU-SSIT
MBA - Marketing
Indian Institute of Management (IIM), Kolkata
M.Tech - Mechanical Engineering
BITS Pilani