Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic
Debashish Das Gupta

Debashish Das Gupta

Mumbai

Summary

18 years in B2B Sales &Marketing, with proficiency in formulating and executing goal-oriented business development strategies, while ensuring focus on profitability. As the India HQ GSI Lead, I have worked with I6 partners to develop a robust, well-oiled demand generation program, working in tandem with partners’ and the sales organization. This program has garnered a net new business of significant scale and ensured a deep and enduring connect across the entire alliance spectrum. The program also focuses on the start-up, SMB & the enterprise segment . Identifying new revenue streams being one key objective where success has been highly measurable.

Overview

20
20
years of professional experience

Work History

India HQ GSI Lead (DAAS)

Lenovo India Pvt Ltd.
8 2021 - Current
  • Spearheaded the "As a Service" GTM strategy with partners
  • Developed and executed partner plans focusing on acquisition, enablement, and training
  • Achieved significant scale in net new business through robust demand generation programs.

Senior Advisor – Global Alliances - GSI

Dell Technologies
05.2019 - 08.2020
  • Formulated comprehensive joint marketing plans with global partners
  • Developed new GTM strategies and growth plans across a 16-partner landscape
  • Provided 360-degree coverage across marketing and enablement for all India GSI partners.

Senior Advisor India/SEA CSP & GSI Global Alliances Marketing

Dell EMC
03.2018 - 05.2019
  • Conceptualized impactful demand generation plans for CSPs
  • Assisted CSPs in identifying potential markets and building demand generation campaigns.

Deputy General Manager - Marketing

NTT Netmagic
04.2016 - 02.2018
  • Led GTM programs focusing on exponential revenue targets with alliance and channel partners
  • Directed demand generation programs for both offline and online revenue streams.

Assistant General Manager - Marketing

NTT Netmagic
09.2014 - 03.2016
  • Headed customer acquisition programs for IAAS Cloud business with alliance and technology partners
  • Collaborated with media agencies to create content-specific lead generation campaigns.

Senior Manager – Demand Generation and Customer Marketing

NTT Netmagic
07.2011 - 08.2014
  • Managed inside sales and database teams, improving lead to opportunity conversion by over 25% YoY
  • Achieved 45% YoY growth in new logo acquisition through integrated marketing tactics.

Inside Sales Account Manager (Corporate)

McAfee India Sales Pvt. Ltd.
04.2009 - 06.2011
  • Successfully sold IT software/solutions to large global corporate accounts
  • Achieved President Club Award for outstanding performance in 2010.

Senior Coach – UK Sales

Dell International Sales Services India Pvt. Ltd.
12.2006 - 06.2008
  • Coached and led sales representatives, winning the Best Sales Coach Award
  • Implemented margin-driving sales programs, achieving $1.4M in sales.

Account Manager Small & Medium Business UK

Dell International Sales Services India Pvt. Ltd.
08.2005 - 12.2006
  • Specialized in high-end workstation and software sales to large institutions.

DHS Sales Representative

Dell International Sales Services India Pvt. Ltd.
09.2004 - 07.2005
  • Started with basic computer and peripherals sales for the UK consumer segment.

Education

Diploma in Sales & Marketing -

All India Institute of Management Studies

Diploma in Mass Communication & Public Relations - undefined

Birla Institute of Liberal Arts & Management Sciences

Higher Secondary - undefined

West Bengal Board

Class 10 - undefined

I.C.S.E

Skills

Strategic Planning & Execution

B2B Sales & Marketing

Revenue Stream Development

Team Leadership & Coaching

Data Analysis & Insight Generation

Program Management

Customer Acquisition & Retention

Channel & Alliance Partner Management

CRM Strategy Development

Websites

Timeline

Senior Advisor – Global Alliances - GSI

Dell Technologies
05.2019 - 08.2020

Senior Advisor India/SEA CSP & GSI Global Alliances Marketing

Dell EMC
03.2018 - 05.2019

Deputy General Manager - Marketing

NTT Netmagic
04.2016 - 02.2018

Assistant General Manager - Marketing

NTT Netmagic
09.2014 - 03.2016

Senior Manager – Demand Generation and Customer Marketing

NTT Netmagic
07.2011 - 08.2014

Inside Sales Account Manager (Corporate)

McAfee India Sales Pvt. Ltd.
04.2009 - 06.2011

Senior Coach – UK Sales

Dell International Sales Services India Pvt. Ltd.
12.2006 - 06.2008

Account Manager Small & Medium Business UK

Dell International Sales Services India Pvt. Ltd.
08.2005 - 12.2006

DHS Sales Representative

Dell International Sales Services India Pvt. Ltd.
09.2004 - 07.2005

India HQ GSI Lead (DAAS)

Lenovo India Pvt Ltd.
8 2021 - Current

Diploma in Sales & Marketing -

All India Institute of Management Studies

Diploma in Mass Communication & Public Relations - undefined

Birla Institute of Liberal Arts & Management Sciences

Higher Secondary - undefined

West Bengal Board

Class 10 - undefined

I.C.S.E

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