Debashrita Dhar

Digital Marketing Strategist with 4 years plus experience in managing and scaling digital marketing campaigns for clients across e-Commerce, telecom, BFSI, Gaming and Entertainment verticals with hands-on experience and expertise in major social media channels and Google AdWords

Tata Cliq Luxury:

• 2X improvement in ROAS of performance campaigns by restructuring campaigns across paid channels
• Reduced CPV by 35% by improving CTRs by implementing efficient ad formats and full-feed campaigns.
• Helped build a new category with paid campaign interventions

Airtel Payment Bank & DTH:

• Reduced cost per App open by 20% and sign-up rate increased by 10% with efficient cross-channel strategy and optimization
• Helped optimise CPT for Airtel Setup box with the help of full-funnel campaign implementation

Malabar Golds and Diamonds:

• Reduced CPL by 10% with a 15% increase in lead quality from paid channels. Implemented multiple festive campaigns for the brand where the revenue grew by 1.5X

Facebook Certified Media Buying Professional