Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Personal Information
Certification
Affiliations
Timeline
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Deeksha Reddy K

Hyderabad

Summary

Dynamic senior executive with Hetero Drugs, adept at leading cross-functional teams to craft impactful healthcare campaigns. Known for OTC Product branding, Product Presentation globally, field force enablement, and cross-regional execution across LATAM, Africa, CIS, and Southeast Asia. Expert in digital marketing and creative content strategy, driving brand visibility and audience engagement. Proven ability to mentor teams while executing market-specific initiatives that resonate with diverse audiences.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Senior Executive

Hetero Drugs Pharmaceutical company
Hyderabad
02.2025 - Current
  • Cross Funcitional with Country Heads & Marketing teams across Latam countries, Africa, CIS, Russia, Middle East & Southeast Asia.
  • Lead creative strategy and campaign ideation for the Pharmacy channel, create regionalized campaigns tailored to market needs.
  • Develop OTC product videos and digital content for country-specific branding.
  • Travel on a need-basis to oversee training, campaign execution, and local strategy alignment.
  • Support sales and marketing with ongoing brand content, storytelling assets, and internal event organization.

Broadcast Presenter / Digital Content Creator

Freelance
India
05.2024 - 02.2025
  • Presented brand-led interviews, Health programs, and automotive content, Retail business branding for digital platforms.
  • Strategized content that improved brand visibility and audience retention.

Senior Correspondent

RTV
Delhi
08.2023 - 04.2024
  • Doctor/Health Care providers interviews.
  • Hospital Branding and Marketing.
  • Contributed to impactful healthcare awareness content.

Associate Program Producer

ABP Network
India
07.2021 - 08.2021
  • Assisted in show production, editing scripts, and managing time-sensitive segments for Health Care news programming.

Celebrity Interviewer

iDream Media
Hyderabad
10.2019 - 06.2021
  • Interviewed celebrities.
  • Hosted media segments for entertainment platforms.

News Anchor

TV9 News
Hyderabad
06.2018 - 09.2019
  • Anchored live news shows.
  • Conducted interviews and reported breaking news with editorial integrity.

Radio Jockey (RJ)

Eenadu FM
Hyderabad
09.2016 - 03.2018
  • Hosted morning and evening radio shows.
  • Engaged audience through voice, content, and storytelling.

Education

MBA - Marketing & Media Management

International School of Telecom & Technology Management
India
01.2017

Bachelor of Computer Applications -

Sun Rise University
India
01.2015

Skills

  • OTC & Rx Brand Marketing
  • Global Campaign Execution
  • Cross-functional Collaboration
  • Field Marketing & Trade Activations
  • Independent Task Management
  • Market-specific Customization
  • Team leadership and mentorship
  • Pharma field force operations
  • UI/UX Aware Communication Assets
  • Strategic Program Design
  • Market Visit & On-Ground Training

Accomplishments

  • Directed an OTC healthcare video campaign that increased digital engagement.
  • Grew social media reach by 30% through strategic healthcare content
  • Recognized for innovative storytelling in healthcare branding and OTC marketing

Languages

  • English, Fluent
  • Telugu, Native
  • Hindi, Professional

Personal Information

  • Date of Birth: 01/10/93
  • Nationality: Indian

Certification

  • AI Tools
  • AI in Pharma

Affiliations

  • Strong communication and interpersonal skills
  • Public Speaking & Event Hosting
  • Cross-Cultural Collaboration
  • Business Travel & Market Visits
  • Creative Writing & Journaling

Timeline

Senior Executive

Hetero Drugs Pharmaceutical company
02.2025 - Current

Broadcast Presenter / Digital Content Creator

Freelance
05.2024 - 02.2025

Senior Correspondent

RTV
08.2023 - 04.2024

Associate Program Producer

ABP Network
07.2021 - 08.2021

Celebrity Interviewer

iDream Media
10.2019 - 06.2021

News Anchor

TV9 News
06.2018 - 09.2019

Radio Jockey (RJ)

Eenadu FM
09.2016 - 03.2018

MBA - Marketing & Media Management

International School of Telecom & Technology Management

Bachelor of Computer Applications -

Sun Rise University

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Deeksha Reddy K