Deepak Kumar
Gurugram
Summary
To leverage my product management experience and expertise in developing and launching innovative products that meet market requirements based on market research and potential.
Overview
9
9
years of professional experience
Work History
Deputy Manager – Product Management (Filters, Wipers, Lubes and Thermals)
HELLA India Lighting Limited
03.2021 - Current
- Revenue & Profit: Increase revenue and profit of given product groups.
- New Product Development: Developing new products based on market research and requirement.
- Market Research: Analyze Market Potential, Following Gap analysis, Performing Competitor Benchmarking.
- 4P’s: Product, Pricing, Promotion and Placement.
- Product Marketing: Plan with marketing team to make product promotional items & scheme to increase product sales.
- Product Training: Develop creative content to provide product knowledge for our Sales team & DSR’s.
- Vendor Development & Management: Develop vendor based on NPD requirement, regular negotiations to increase profits and stock management based on our internal plan.
- Inventory Management: Maintain stock for each SKU, analyze health, slow and dead inventory to fulfil planned sales.
- Management reporting: Preparing monthly presentation for management to analysis the data in best way.
- Working Cross Functionally: Working and coordinating with different department internally.
- Global Responsibilities: RFQ/Development/Supplies/ Business development with other inter companies.
- HELLA is known for setting global standards for quality, customer orientation and has created a niche for itself in both international and domestic market as a supplier to leading vehicle manufactures.
Asst. Manager – Product Management (Filters)
Mahle Anand Filter Systems Pvt Ltd.
06.2017 - 03.2021
- Brand/Product Management: New Product development projects for Aftermarket, Bosch and Export.
- Sales Management: Increasing sales through various activity like free deliveries, price drop, adding new brands/SKUs and brand pages for newly added brand at front end.
- Profit Management: Increasing profit by increasing sales, increasing share of aftermarket brand and product mix.
- Brand Marketing: Helping marketing team to get the share from brands for brand promotion activities.
- Working Cross Functionally: Helping Purchase team for price negotiation, R&D for testing/design development, Process team for process documents like CP,PFD and PFMEA, sales team to increase sales by promotional activities.
- Handling PPAP activities - Preparation of PPAP document for new launch parts as well ISIR for customers for audit.
- Cost optimization projects –Handling various VAVE activities for cost optimization.
- Vendor management - Evaluating new suppliers cum handling existing supplier for new and series development.
- MAHLE ANAND stands tall as the country’s leading manufacturer and exporter of these Filters solutions. India’s largest Manufacturer and exporter of fuel, cabin, oil mist separator, hydraulic and air filters used in automotive, railways and aviation industries.
Education
MBA - Marketing
Shoolini institute of life Science and Business studies
B.tech - ECE
L. R institute of Engineering and technology
12th Board -
Lakshay Public School Arki
10th Board -
G.S.S.S Oachghat
Skills
- Product Development
- New Launches
- PPAP
- ISIR documents
- Quality and Process documents
- Market Research
- Competitor Analysis
- Product lifecycle
- Sales & Profits
- Vendor Management
- Inventory Management
- Data Analysis
Accomplishments
- CV Wiper revamp plan in 2023, developed more efficient CV wiper for sale increase.
- Achieved highest ever sales of Wipers in 2023 season.
- Achieved highest ever sales of Filters in 2024.
- Launched Adaptor based Rear Wipers in 2024.
- Launched 2W Filter program in Hella.
- Member of CFT for global filtration program.
- Successfully developed 120 New Products for Mahle Aftermarket, Bosch and Export in a single year (2018).
- Launched 30+ new SKUS under Lube category in 2025.
Technical And Soft Skills
- Product Development
- New Launches
- PPAP/ISIR documents
- Quality and Process documents
- Market Research
- Competitor Analysis
- Product lifecycle
- Sales & Profits
- Vendor Management
- Inventory Management
- Data Analysis
- Management Reporting
- MS Excel
- MS Power Point
- MS Word
- SAP Basic
Trainings Projects
Restarted Thermal business in 2025.
Disclaimer
I hereby declared that the information above is complete and true to the best of my knowledge.
Personal Information
Total Experience: 8 years
Timeline
Deputy Manager – Product Management (Filters, Wipers, Lubes and Thermals)
HELLA India Lighting Limited
03.2021 - Current
Asst. Manager – Product Management (Filters)
Mahle Anand Filter Systems Pvt Ltd.
06.2017 - 03.2021
MBA - Marketing
Shoolini institute of life Science and Business studies
B.tech - ECE
L. R institute of Engineering and technology
12th Board -
Lakshay Public School Arki
10th Board -
G.S.S.S Oachghat