Deepak Singh
Navi Mumbai
Summary
Dynamic program manager with extensive experience at HDFC Bank Limited, driving strategic initiatives and enhancing product visibility. Proven expertise in product management and team leadership, delivering impactful marketing campaigns that significantly boosted customer engagement. Adept at stakeholder collaboration and business planning, ensuring alignment with organizational goals.
Overview
20
20
years of professional experience
Work History
AVP - Program Manager - RTFX
HDFC Bank Limited
Mumbai, India
01.2022 - Current
- Create and Drive Initiatives – Develop and execute strategic initiatives to enhance the Retail and Trade Forex business, ensuring alignment with business goals. Continuously measure initiative progress and results to assess impact and optimize performance.
- Market Research (Industry, Market, etc.) – Analyze industry trends, customer behavior, and competitive landscape to identify opportunities and inform business strategies.
- Management Presentation – Prepare and deliver insightful presentations to senior management, showcasing business performance, market trends, and strategic recommendations.
- Marketing & Promotion (Internal & External) – Develop and implement targeted marketing campaigns, contests, and customer engagement activities to boost forex product visibility and adoption. Manage internal communication for knowledge enhancement, regulatory updates, and product/process updates. Oversee website page management and development to ensure up-to-date and accurate external communication.
- Product Support & Development – Provide sales teams, branches, and channels with product support, clarifications, and insights while working on new product variants based on market needs.
- Business Development Support – Assist sales teams with marketing materials, promotions, and campaigns to enhance customer engagement and increase transaction volumes. Collaborate with different departments within the bank—including Current Account, HNW, Salary, and Loan—to maximize the growth of the Retail and Trade Forex business.
Product Manager - Retail Forex
HDFC Bank Limited
09.2018 - 01.2022
- Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
- Responsible for consistently improving and innovating the product and associated processes with the goal of improving customer onboarding, transaction, and service experiences.
- Conceptualizing product features and articulating the detailed technology requirements for development
- UAT & CUG testing
- Translate product strategy into detailed requirements
- Product MIS to track the product performance
- Budget-management skills and proficiency
- Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Responsible for managing and implementing marketing activities through research, strategic planning and implementation.
- Manage communication for product launch, enhancement, any operational or regulatory changes.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Assess competition by comparing products
- Know customer needs through research and market data
- Create product marketing communications objectives
- Market new products with sales, advertising and production teams
- Schedule and assign operational requirements to follow up on work results
Regional Manager - South
Transcorp international
11.2017 - 09.2018
- Create south regional sales plans and quotas in alignment with business objectives
- Identify Hiring needs, Mentor, Manage, Coach and Develop the sales team to deliver targets and objectives
- Analyze regional market trends and discover new opportunities for growth.
Sr. Manager - Strategic Alliance & Key Accounts
Centrum Direct Limited
05.2017 - 10.2017
- Develop strategic plans to generate Business through SBI Corporate Relation
- Mentor, Manage, Coach and Develop the team to deliver targets and objectives
- Exploring business potential, opportunities & clientele of SBI to secure profitable business volumes
- Responsible for developing and Executing Strategic Alliance in Karnataka Region.
Corporate Head - Karnataka
Centrum Direct Limited
02.2014 - 04.2017
- Develop strategic plans and processes for business growth
- Mentor, Manage, Coach and Develop the Corporate team to deliver targets and objectives
- Be the main point of contact between different departments to ensure delivery and meet targets
- Collaborate with the Commercial Finance department to define budgets
- Maintain and develop strong working relationships with current and new client base to grow the Corporate business
- Exploring business potential, opportunities & clientele to secure profitable business volumes
- Define, develop and deliver new functionalities that set us apart from the competition and make Centrum Direct Limited the Corporate Forex partner of choice
- Define and introduce a corporate loyalty scheme to increase forex bookings and associated revenues.
Branch Manager
Centrum Direct Limited
10.2012 - 02.2014
- Developing marketing strategies to drive the business volumes
- Evaluating marketing budgets periodically including manpower planning initiatives and ensuring adherence to planned expenses
- Responsible for taking care of the marketing & Branch operations with focus on achieving predefined target/ growth
- Exploring business potential, opportunities & clientele to secure profitable business volumes
- Identifying and networking with prospective clients generating business from existing accounts and achieving profitability and increased sales growth
- Mapping client’s requirement, identifying improvement areas & implementing measures to maximize satisfaction
- Ensuring continuous interaction with the customers to make sure that area of concern can be worked upon for improved service levels
- Managing customer centric operations and ensuring customer satisfaction by achieving delivery timelines and service quality norms.
Branch Manager
IndiaMart InterMesh Ltd.
04.2011 - 09.2012
- Forecasting of sales, and execution towards approved targets
- Ownership of Top line & bottom line targets of the organization for the Branch
- Coach and help develop team members; help resolve dysfunctional behavior
- Hiring of the team, ensuring teams buying in, training & motivation
- Clearly define the Performance Targets of Team Managers /Team Members: Business Development, Finance, Division of Annual, Monthly, Weekly Targets and their regular monitoring
- Work with functional managers and the team sponsor to obtain necessary resources to support the team’s requirements
- Ability to motivate the team and extract the best work from them will be appreciated
- Provide regular updates to the management on market feedback, competitive scenario, product feedback and other relevant business issues
- Work closely with concerned Manager to build a sustainable business
- Responsible for the Training and Development of Team Members, Sales Forecasting etc and also develop and control sales and service programs
- Providing customer service and satisfaction, which in turn help in increasing the referral business
- Build trust, value others, communicate effectively, drive execution, foster innovation, collaborate with others, solve problems creatively and demonstrate high integrity.
Sr. Business Development Manager
160by2.com / SMS Country Networks Pvt. Ltd.
01.2010 - 04.2011
- Successfully set up subsidiary company in Indonesia, Malaysia, Thailand, Local tie-ups, Hiring Local employee and Product Training
- Managed ATL/BTL activities, implementing communication plan, PR, POS and local telecom tie ups
- Lucratively set up branches in Kolkata, Ranchi and Guwahati
- Taking care of Eastern Zone for Sale & brand development, web site traffic growth and advertising revenue
- Successfully developed brand strategy & statistics systems
- Product positioning and implemented communication plan, PR, POS; oversaw execution of business promotion schemes, strategic consulting including business plan & sales strategy.
Team Manager
First Flight
01.2007 - 04.2008
- Holds the distinction of deciding the POA for the team
- Lucratively established process setup & monitored the development.
Customer Support Associates/ Team Leader
Spanco (BSNL)
08.2005 - 12.2006
Education
Executive Program in Strategic Sales and Marketing -
Indian Institute of Management Rohtak ( IIM-Rohtak )
PGDM (Marketing & Finance) -
ICBM-School of Business Excellence (AICTE)
B. Com. (Honours) -
Umesh Chandra College, Calcutta University
12th -
Shree Jain Vidyalaya, WBBSE
10th -
Shree Jain Vidyalaya (WBCHSE)
Skills
- Product Management
- Project Management
- Product Performance
- Product Marketing
- Product Communication
- Product Promotion & Launches
- Market Visibility
- Strategic Planning
- Team Management
- Sales management
- Internal Communication
- Business Planning
- Strategic Planning & Execution
- Stakeholder Management & Collaboration
Personal Information
Languages
- Hindi
- English
- Bengali
Key Deliverables
- Product Management
- Program management
- Strategic Planning
- Retail Forex
- Marketing / Business Development
- Client Relationship Management
- Team Management
Timeline
AVP - Program Manager - RTFX
HDFC Bank Limited
01.2022 - Current
Product Manager - Retail Forex
HDFC Bank Limited
09.2018 - 01.2022
Regional Manager - South
Transcorp international
11.2017 - 09.2018
Sr. Manager - Strategic Alliance & Key Accounts
Centrum Direct Limited
05.2017 - 10.2017
Corporate Head - Karnataka
Centrum Direct Limited
02.2014 - 04.2017
Branch Manager
Centrum Direct Limited
10.2012 - 02.2014
Branch Manager
IndiaMart InterMesh Ltd.
04.2011 - 09.2012
Sr. Business Development Manager
160by2.com / SMS Country Networks Pvt. Ltd.
01.2010 - 04.2011
Team Manager
First Flight
01.2007 - 04.2008
Customer Support Associates/ Team Leader
Spanco (BSNL)
08.2005 - 12.2006
Executive Program in Strategic Sales and Marketing -
Indian Institute of Management Rohtak ( IIM-Rohtak )
PGDM (Marketing & Finance) -
ICBM-School of Business Excellence (AICTE)
B. Com. (Honours) -
Umesh Chandra College, Calcutta University
12th -
Shree Jain Vidyalaya, WBBSE
10th -
Shree Jain Vidyalaya (WBCHSE)
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