DEEPRAJ DEB
Kolkata
Summary
Senior Paid Media Analyst with 5+ years of experience delivering data-driven digital campaigns in enterprise and agency environments. Strong expertise in Google Ads, Meta Ads & DV360, audience targeting, analytics, and performance optimization. Proven ability to align social media strategy with business objectives, deliver measurable outcomes, and support stakeholders through insights and reporting. Senior Social Media and Paid Media Analyst with a focus on delivering data-driven digital campaigns. Executes social media and paid media strategies that align with client objectives, optimises performance, and tracks KPIs for continuous improvement. Supports stakeholders with insights and comprehensive reporting.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Media Analyst
Tech Mahindra
Kolkata
02.2024 - Current
- Plan and execute paid media campaigns aligned with enterprise client objectives
- Manage and optimize DV360,Google Ads search Ads and Meta Ads campaigns focused on conversions and engagement quality
- Track campaign KPIs, analyze performance trends, and provide optimization recommendations
- Conduct competitor analysis and audience research to inform campaign strategy
- Support promotional campaigns and engagement initiatives to improve reach and follower growth
- Collaborate with cross-functional teams to ensure consistency and timely delivery
Senior Media Analyst
IncNut Digital
Remote
06.2023 - 02.2024
- Managed end-to-end social media campaigns across Instagram and Facebook and DV360 for multiple clients
- Executed paid social campaigns focused on engagement and lead generation
- Created structured content calendars aligned with campaign goals
- Analyzed audience behavior and campaign metrics to improve performance
- Coordinated with internal teams for integrated digital execution
Media Specialist
StockEdge
Kolkata
05.2021 - 06.2023
- Owned social media strategy and execution for a high-growth financial education platform
- Planned and optimized DV360, Google Ads and Meta Ads campaigns for engagement and registrations
- Led influencer marketing initiatives and brand collaborations
- Managed CEO's social media profile, contributing to follower growth and verification
- Implemented data-driven content strategies that improved engagement and reach
Education
Post Graduate Diploma - Journalism and Mass Communication
Apeejay Institute of Mass Communication
01.2020
Bachelor of Arts - English Literature
St. Edmund's College
01.2019
Skills
- Social Media Strategy
- Paid Media (Google Ads, Meta Ads and DV360)
- Campaign Management
- Performance Marketing
- Audience Targeting and Segmentation
- KPI Tracking and Reporting
- Google Analytics
- Microsoft Power BI Reporting
- Influencer Marketing
- Competitor Analysis
- Content Strategy
Certification
- Google Ads Certification, Google
- Fundamentals of Digital Marketing, Google
- Facebook Marketing and Advertising, Meta
- Microsoft Power BI: Reporting and Data Visualization
Websites, Portfolios and Profiles
https://www.linkedin.com/in/deepraj-deb-6383a311a
Timeline
Senior Media Analyst
Tech Mahindra
02.2024 - Current
Senior Media Analyst
IncNut Digital
06.2023 - 02.2024
Media Specialist
StockEdge
05.2021 - 06.2023
Post Graduate Diploma - Journalism and Mass Communication
Apeejay Institute of Mass Communication
Bachelor of Arts - English Literature
St. Edmund's College