Rosanna Pinheiro

Infomedia - Retreiver Media Monitoring Team

• Performed comprehensive media monitoring and validation, ensuring accuracy and aligning with client requirements across web, TV, radio, and print.
• This included analyzing quality and quantitative data from various media sources and conducting statistical analysis of campaign results and social media sentiment.
• Leveraged technology to track audience reach and overall campaign effectiveness.
• Fact-checked breaking news headlines by performing background research.
• Conducted primary and secondary research to better understand customer needs and behaviors using MODOC and MMAS Portal.

Redbull Media Monitoring House - Intelligence Team.

• Conducted comprehensive research and analysis of newsworthy media events, trends, and issues.
• Fact-checked breaking news headlines through thorough background research.
• Provided valuable insights to enhance the analytics of media events and trends.
• Performed in-depth analysis of digital media performance and reporting.
• Monitored and optimized campaigns to improve overall performance and achieve client goals.
• Conducted statistical analysis and generated findings with the support of associates and team members.
• Stayed up-to-date with industry trends and best practices in digital media.

• Assisted with the management of donor relationships, including correspondence and acknowledgments.
• Conducted research and analysis to identify potential donors and develop strategies to attract donations.
• Participated in fundraising events and campaigns.