Deep Rashmi

Managing Ad Monetisation for one of the largest fashion ecommerce brands in India

• Identified the opportunity to monetize an existing asset- ads space with our in-house tool and managed the project as a partner to the client to increase the GMV by 3.2% and ad revenue of ~INR 34 lacs in first 3 months of operation.
• Integrated the client’s website and app with our ad monetization product and managed the account for one of the Beauty brands to deliver a ROAS of 5.5
• Set up a program management office for the project. Defined program structure- i.e., workstreams, roles and responsibilities, meeting cadence and accountabilities
• Implemented standardized reporting for multiple teams/stakeholders and defined TAT resulting in better transparency and better response times.

Product Operations for the organization

• Managed the project for optimizing the amazon marketing for a FMCG brand with our in-house tool to scale the revenue by 4X.
• Assist Product management team to collect user feedback and requirements from trials to make prioritization decisions.
• Designing assets for training modules, best practices, and support resources for in-house products.

Growth hacking for India’s first direct to investor mutual fund company

• Workshops: Conducted brand strategy exercise with client leadership teams; defined brand purpose, vision, and fast goals.
• Conducted primary research- existing and potential customers to generate insights for marketing, communication, and new business models/ products
• Identified a framework to evaluate existing and potential business models to realize gaps and potential.
• Designed multiple experiments leveraging data, branding & digital marketing to create actionable insights & strategies to scale user acquisition. We were able to scale it by 10%.
• Spearheaded the platform strategy to revamp user experience and increased the engagement by 30%.

Business transformation for an emerging EdTech firm

• Did detailed business analysis with focused pillar approach- People, Process, Platform and Promotion; and compared with the industry to create an as-is model.
• Re-imagined the framework for governance, team structure and KPIs; improved efficiency by 55% through technology and automation; evaluated cost and recommended in-sourcing a capability to bring cost reduction of 30%.
• Digital strategy - Improved cost of acquisition by 20% and increased retention by 10% by optimizing marketing budgets across different channels.
• Developed a financial model for the business for three months to support the program to achieve a 3X growth.

Identified a new opportunity ecosystem with digital transformation unlocking additional revenues with new business models and services for a real estate and a luxury furnishing brand.

Worked on developing proposals and pitch books (RFPs) for 20+ projects with key stakeholders in business development efforts.

• Worked on improving B2B sales distribution efficiency to increase category market share among retailers by 5%
• Increased sales for Cadbury by 10% by identifying expansion territories with target retailers through primary & secondary market research

• Launched an initiative to document post sales toolkits to empower customer facing roles thereby improving efficiency by 35%
• Created internal dashboards to track key metrics for the teams, saving 20+ man hours/month

Analyzed data and created dashboards with key metrics using SQL for business teams