Deepu Raina

• Manage events and activation for B2B – Mobility division
• Responsible for conceptualizing and planning all Domestic events (exhibition, conferences, seminars, roadshows) for IM team.
• Integration/Collaboration with internal departments like OOH, ATL, etc for a product launch or event.
• Responsible for preparing the event agenda, preparing content & artwork, budget finalization & finalizing sponsorship packages (if any)
• Proactive idea pitching every quarter keeping in mind client’s requirements and design a corporate strategy
• Applied business and marketing knowledge to develop briefs and pitches for customer projects.
• Obtained pricing deals, negotiated contracts, and solidified beneficial agreements
• Handling complete project end to end including initiating the procurement process of a project
• Responsible for liaising with various vendors/suppliers, hotel/Travel agencies for event co-ordination & implementation
• Timely Project closures with vendors and Procurement team

• Key Account Management.
• Work closely with ideation and creative team for strategy conceptualization on projects.
• Conduct regular research on existing clients for an in-depth analysis of their businesses and associated needs.
• Developing exclusive partnerships with existing clients by negotiating better rates of project delivery.
• Determining the pricing of the event in line with the set parameters for net and gross profitability.
• Prepare Pre-event P&L with production team.
• Preparation of a detailed project plan including all the activities and timelines required for the delivery of the project.
• Coordinate with operations and servicing team internally to ensure proper staffing on the project based on bandwidth available within each department.

Key Clientele:

Ø Pepsico

Ø Rainbow Hospital

Ø Adani Real Estate

• Revenue Generation / Business Development
• Maintain database, network, build and maintain relations with key personnel in Corporates.
• Strategize and prepare execution plan to ensure execution as per agreed targets
• Networking/ Building Relations with existing clients
• Ensure Proper Deliveries (quantifiable for every project)
• Prepare cost estimate sheets for clients to enable them to raise a Purchase Order & smooth billing process
• Account Closures

Key Clientele:

Ø Ogilvy

Ø Dabur Group

Ø Cheil / Samsung

Ø Pernod Ricard – Royal Stag, Absolut, Ballantines.

Ø Maruti – (Dzire , Alto , Swift)

Ø Nex G TV

Ø Nokia / Microsoft

• Manage existing accounts and Brands.
• Plan and execute internal and external event Operations.
• Responsible for Key planning and logistics
• Interface and consult regularly with cross-functional teams across the company
• Make presentations & commercials of events for clients.
• Handled Celebrity and Artist Management
• Work closely with the BD team for lead generation
• Mentored team members to enhance professional development and accountability in workplace.
• Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.