Devendra Kumar
VP- Sales & Marketing
Noida
Summary
Accomplished & result-oriented Business Leader with nearly 27 years of experience across all phases of operations including B2B, Solar Projects Procurement & C&I sales, Business Growth across Renewable energy & Consumer Durables. Develop & implement comprehensive sales strategies to penetrate & expand the B2G, B2B, C&I (COMMERCIL & INDUSTRIAL markets). Identify & cultivate relationships with key stakeholders, government nodal bodies, EPC contractors and corporate clients. Monitor market trends, competitor activities and policy changes to inform strategic decisions. In-depth understanding of Power & Renewable industry sector. Achieve sales targets & ensure profitability by managing pricing strategies, contract negotiations and payment terms to optimize revenue.
Overview
28
28
years of professional experience
Work History
Vice President – Global & Pan India (Project On-grid & Module channel Sales)
LUNO RENEWABLE LIMITED (Pravanya Solar India Ltd.)
02.2024 - Current
- Building, developing, and mentor a high-performing marketing team, fostering a culture of creativity, innovation, and data-driven decision-making.
- Develop and execute sales, marketing & business development strategies aligned with company goals.
- Joined LUNO solar as Vice President- Marketing goals, Channel development, MW Project Procurement with C&I clients and responsibilities for Business plan & channel sales. Bada Business.com is our on board partner for marketing of Luno products globally. We now hired Mr Vivek Bindra & Vivek Oberia as our Official Role models for Luno solar brand.
- Drive brand positioning and differentiation to establish and enhance Luno brand equity within the Solar industry.
- Build, nurture, and manage relationships with PSUs, and different government agencies like UPNEDA, MNRE, BREDA, PEDA etc.
- Build new team at PAN INDIA. Initiated with North then, West, East & South Zone, where already team have Joined and developed all zones in 18 MONTHS for Products, Projects & OEM for Ongrid & Panel, Ongrid rooftop, Commercial sales. Also we are doing some MW complete roof-top Ongrid solar Projects in India. Also started supply Modules to states like Maharastra, Tamil nadu,Kerala, Telengana, AP, Jharkhand, Odisa , West Bengal, NE States & Chattisgarh in this FY. Major module sales for NDCR, DCR, TOPCON.
- Identify and cultivate relationships with key accounts customers, stakeholders, including government bodies, EPC Contractors and corporate clients
- Achieve sales targets, ensure profitability across assigned segments, manage pricing strategies, contract negotiations and payment terms to optimize revenue.
- Noida- MNRE, BIS, ALMM Approved.
- Reporting to MD Tarun Gulati.
General Manager- PAN India
Usha Solar (Usha Shriram/ Ankur Trading & Manufacturing Pvt Ltd.)
01.2021 - 01.2024
- Panel Distribution network channel, Sales strategy & team management.
- Reporting to MD Mr. Ankur Mahendru.
- New Delhi.
General Manager
INDOSOLAR Solar Ltd.
12.2017 - 12.2020
- GM- Marketing & Sales head- PAN India – Distributor network appointment, business development
- Reported to Miss Roshini mam-CEO
- Greater Noida
GM- Marketing & Sales head- PAN India
Kirloskar Solar Technologies Pvt. Ltd.
05.2016 - 12.2017
- Distributor network appointment, business development
- Reported to MD (Mr. Uday Bhinde)
- Pune
- Solar Verticals: Developed business strategy for Solar Inverters, Panel Distribution, Rooftop Power Plant, On-grid & Off-Grid Solar Projects, Solar Batteries, and On-grid Invertors in Rural & Urban markets through effective distributor appointment
- Division: (50KW - 100MW) Solar On-grid Roof Top and Ground Mounted Solar Power Projects, Modules & Invertors, Solar Water Pump and Solar Street Lights; spearheaded business through B2B and B2G Sales
- Key Result Areas:
- Lead a team of ASM's & Business Development Managers for building a strong channel network and achieving greater market reach & penetration while leading sales & marketing functions to generate more revenue
- Set up distribution channels for Consumer Durables such as Solar Batteries, LED Lights, Solar Panels, Street Lights and Solar Water Pumps; prepared proposal and coordinated with Design & Commercial Teams for proposal level costing of Solar PV On-grid Projects
- Developed & implemented strategic & tactical strategies for customer acquisition, proposal & bidding, tendering and contract administration & closure to achieve revenue/sales target for Fixed /Seasonal Tilt and Tracker Solutions
- Formulated Business Plans & GTM (Go-to-Market) Strategies for channels partners and coordinated with Group Companies & Global Technology Suppliers through strategic alliances to expand business in International & Domestic Markets
- Appointed new channel partners and Panel & Project Distributors across India; closed Rooftop orders independently
- Liaised & empaneled with government bodies such as IOCL & Hindustan Petroleum for orders like 25KW- 100 KW Rooftop
GM Sales- PAN India
Gautam Solar Pvt. Ltd.
01.2011 - 05.2016
- Key Result Areas:
- Managed solar sales across North India including Haryana, Delhi, Uttar Pradesh, J&K, Rajasthan and Bihar by leading 25 members of the Sales Team; developed effective Distributors and Dealers Network at different locations
- Generated business from Solar Power Plant, HLS, Power Packs, Street Lights and Nabard Home Light System Sales through Institutional and Retail Channel Sales & Business
- New Delhi
- Report to CEO & MD- Mr. Gautam Mohanka
Zonal Sales Manager & NSM (Solar Power Packs, HLS, CFL & Mobile Division)
Ajanta India Ltd. (Ajanta-Orpat Group)
04.2006 - 12.2010
- Morbi, Gujarat
- Pan India except South India
Regional Sales Manager
Ajanta India Ltd. (Ajanta-Orpat Group)
04.2003 - 03.2006
- Morbi, Gujarat
Area Sales Manager
Ajanta India Ltd. (Ajanta-Orpat Group)
04.2000 - 03.2003
- Morbi, Gujarat
Marketing Executive
Ajanta India Ltd. (Ajanta-Orpat Group)
05.1998 - 03.2000
- Developed Distribution Channel Network across Gujarat, Maharashtra, Uttar Pradesh, Delhi, Punjab, Haryana, Rajasthan, MP, UK, HP, J&K; recruited new talent and established Sales Team to generate business for FMCG, CFL, Solar Lights & Mobile Products
- Received awards as the Best Selling ASM & ZSM for consistently achieving set sales target
- Achieved business goals and successfully executed entire sales operations by spearheading sales solutions and training verticals
- Successfully launched FMCG Products, Mobile Handsets and CFL across North India including UP
- Morbi, Gujarat
- Report to MD Mr. Ashok O Patel
Education
MBA - Marketing & HRM
SCHOOL OF MANAGEMENT SCIENCES
Varanasi, India 04.2001 -
B.Sc. - Botany & Zoology
PURVANCHAL UNIVERSITY
Varanasi, India 04.2001 -
Skills
Sales strategy development
Sales collaboration
Channel strategy execution
Commercial and industrial sales
Project sales and EPC management
Distributor Network Development
Team Building & Leadership
Sales and marketing leadership
Team leadership
Strategic planning
Process improvement
PERSONAL DETAILS
- Date of Birth: 23rd May 1973
- Languages Known: English, Hindi, Gujrati, Bhojpuri, Punjabi.
- Current Address: Flat no 12101, Noida sector 150, ATS LE GRANDIOS, GB Nagar (UP)- 201310
- Permanent address: 36-H, Pitambara Vihar-3, Thana-Chinhat, Lucknow (UP)- 226028
- Personal Emoluments:
- Annual CTC: 32.80 Lacs/ annum (Fix – 22.80/ Annum) + (Variable -10 lacs/ annum)
- Other Facility: Personal Company New SUV car with all expenses by company
Timeline
Vice President – Global & Pan India (Project On-grid & Module channel Sales)
LUNO RENEWABLE LIMITED (Pravanya Solar India Ltd.)
02.2024 - Current
General Manager- PAN India
Usha Solar (Usha Shriram/ Ankur Trading & Manufacturing Pvt Ltd.)
01.2021 - 01.2024
General Manager
INDOSOLAR Solar Ltd.
12.2017 - 12.2020
GM- Marketing & Sales head- PAN India
Kirloskar Solar Technologies Pvt. Ltd.
05.2016 - 12.2017
GM Sales- PAN India
Gautam Solar Pvt. Ltd.
01.2011 - 05.2016
Zonal Sales Manager & NSM (Solar Power Packs, HLS, CFL & Mobile Division)
Ajanta India Ltd. (Ajanta-Orpat Group)
04.2006 - 12.2010
Regional Sales Manager
Ajanta India Ltd. (Ajanta-Orpat Group)
04.2003 - 03.2006
MBA - Marketing & HRM
SCHOOL OF MANAGEMENT SCIENCES
04.2001 -
B.Sc. - Botany & Zoology
PURVANCHAL UNIVERSITY
04.2001 -
Area Sales Manager
Ajanta India Ltd. (Ajanta-Orpat Group)
04.2000 - 03.2003
Marketing Executive
Ajanta India Ltd. (Ajanta-Orpat Group)
05.1998 - 03.2000