Devi Shankar Sharma
Jaipur
Summary
A result oriented professional with nearly 25 years of rich experience. An out-of-the-box thinker with a flair for charting out marketing strategies, contributing towards enhancing business volumes & growth in business. Adept in managing overall profitability of operations & accountable for strategic utilization & deployment of available resources to achieve organizational objectives. Expertise in developing & managing Retail Channels in order to derive the required market share, revenue and profit of the organization. Possesses in depth knowledge in designing entire product range including brand, category and product mix. Excellent interpersonal, analytical & negotiation skills. Effective communicator with exceptional relationship management skills and proven abilities in forging business alliances for smooth operations in the industry.
Overview
30
30
years of professional experience
Work History
Regional head Retail operation & BD.
Naagal Garment Ind. Pvt. Ltd (KLUBFOX)
11.2022 - Current
- Lead to retail operations across multiple regions, demonstrating exceptional leadership and vision
- Managed diverse teams of ASMs, sales team and support functions, fostering collaboration and achieving performance excellence
- Consistently achieved revenue growth year over year by implementing effective sales strategies and developing inventory management approaches that optimized stock levels and reduced stock out
- Identified new market opportunities and forged strategic partnership and successfully expanded business across MP-CG, Rajasthan and Haryana
- Managed P&L for the region, optimizing costs and maximizing profitability
- Implemented pricing strategies and negotiated contracts to enhance margins
- Conducted market assessments, competitive analyses, and trend forecasting
- Utilized data-driven insights to inform business decisions
Zonal Sales Manager
Siyaram Silk Mills Ltd., Mumbai
03.2007 - 11.2020
- Joined as Regional Sales Manager-Retail and Channel sales and rise to the position of Zonal Sales Manager
- Leading a team of ASM, Sales Officer and Sales Associates; MANAGING entire Rajasthan, M.P
- Gujarat and Chhattisgarh Territory
- Handling three brands J.hampstead, MSD and Oxemberg for Rajasthan and rest of area only Oxemberg and MSD
- Launching new products with norms, planning and doing primary and secondary sales, maintaining profitability of company, to grow company business as per company expectation, to manage all promotion scheme activities
- Significant Highlights:
- Enhanced market share of Oxemberg; kept a close eyes on competitors
- Undertook market survey to promote sales and also launch two new brands MSD and category of Oxemberg
- Effectively penetrated complete Rajasthan and Gujarat market and MP market initially now complete
- Holds the distinction of activating 50 New Dealer in term of Volume and Brand Building in very first year for single brand Oxemberg now holds 6 channel partners and more than 150 retailers’ networks for all three brands through apart from key account and LFT
- Successfully generated brand exclusive retail business in Rajasthan, MP and Gujarat, handling 37 SIYARAM SHOP AND 18 OXEMBERG EXCLUSIVE STORE
- Demonstrated skills in developing a credence and good reputation of the company among MBO and channel partner
- Specified a new era in term of brand visibility and placement in said territory via setting up shop-n- shop and brand visibility per store
Area Sales Manager
Arvind Brands Limited, Jaipur
10.2004 - 04.2006
- Significant Highlights:
- Maintained a consistent and volume business from existing dealer by getting more selves space
- Successfully activated 50 New Dealer in term of Volume and Brand Building
- Pivotal in penetrating in complete Rajasthan market
- Exhibited skills in enhancing the growth of Rs
- 10 lakhs per month to Rs
- 25 lakhs per month more than double the business in term of revenue and volumes
- Strategies & resolved existing problem start key retailers, ensured good service & timely product availability
Territory Sales Manager
Crocodile Product Pvt. Ltd.
04.2004 - 10.2004
- Attained business from already existing dealer in Rajasthan and starts new key retailers
- Successfully activated 10 counters in Rajasthan and 30 retail counter for under garments
Area Sales Manager & Depot Incharge
Raymond Apparels Limited, Rajasthan
02.1999 - 04.2004
- Responsible for Rajasthan and M.P
- Area sales and C&F operations of Rajasthan
- I was handling both brand (Park Avenue and Parx) and accessories
- Successfully activated more than 50 new counters in term of Volume business
- Penetrating in complete Rajasthan market
- Exhibited skills in enhancing the growth of Rs.1.5 cr
- Per month and when I left business was 8.5 cr
- 5 New Raymond shop starts in Rajasthan and 2 shops in MP
- Starts New concept Park Avenue shop in 2004
- Coordinate with all Raymond shop (28 shops) for merchandise and primary sales
- To organize booking at company venue
- Analyzing current market trends and coordinates with merchandise/designing team for coming next season
- Ensuring for timely supply from depot to retailers and Raymond shops
- Handling 4 distributors of accessories and garments
Area Sales Manager
Shakti Electronics Limited, Jaipur
05.1994 - 01.1999
- Responsible for Institutions sales and supply for Servo unit and also handling Agent and dealer network for ups and invertors
- Coordinate with all (Govt
- Pvt.) Elect
- Engg
- Follow up with debtors
- Generate new enquiries and follow-up with them
- Planning for day to day business and target oriented
- Customer satisfaction
Education
MBA - Retail Management
Nehru Higher Education Collage
Delhi, DL03-2005
Skills
- Strategic Planning
- Business Development
- New Setups
- Key Account Management
- Retail Operations
- Channel Management
- Payment / Dues Inventory Management
- Team Management
Scholastics
- Diploma in Retail Management from Nehru Higher Education College, New Delhi in 2005
- MA in Pol. Sc. In 1991
- B.Com. from Rajasthan University, Jaipur, 1989
Seniormanagementassignments
Retail Operations Management / Channel Sales
Personal Information
Date of Birth: 07/01/68
Timeline
Regional head Retail operation & BD.
Naagal Garment Ind. Pvt. Ltd (KLUBFOX)
11.2022 - Current
Zonal Sales Manager
Siyaram Silk Mills Ltd., Mumbai
03.2007 - 11.2020
Area Sales Manager
Arvind Brands Limited, Jaipur
10.2004 - 04.2006
Territory Sales Manager
Crocodile Product Pvt. Ltd.
04.2004 - 10.2004
Area Sales Manager & Depot Incharge
Raymond Apparels Limited, Rajasthan
02.1999 - 04.2004
Area Sales Manager
Shakti Electronics Limited, Jaipur
05.1994 - 01.1999
MBA - Retail Management
Nehru Higher Education Collage
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