Devlina Gaharwar

Led project planning for campaign activation workflows.

• Supporting campaign activation workflows aligned with consent management, data governance, and pharmaceutical compliance standards.Implemented and managed Tealium CDH (iQ, EventStream, AudienceStream) for large scale healthcare programs, enabling compliant data collection, audience segmentation, and omnichannel activation.
• Ensured GDPR and healthcare privacy compliance while integrating Tealium with Adobe Analytics, Google Analytics and Adobe Campaign Classic across regulated marketing workflows.Designed scalable CDP solutions to unify customer data from multiple enterprise and healthcare sources, improving data availability for analytics and personalization use cases.Built and activated targeted healthcare audiences to support personalized campaigns, contributing to improved engagement and conversion performance.
• Ensured GDPR and healthcare privacy compliance while integrating Tealium with Adobe Analytics, Google Analytics and Adobe Campaign Classic across regulated marketing workflows.
  Designed scalable CDP solutions to unify customer data from multiple enterprise and healthcare sources, improving data availability for analytics and personalization use cases.
  Built and activated targeted healthcare audiences to support personalized campaigns, contributing to improved engagement and conversion performance.
• Collaborated with business, analytics, and IT teams to gather requirements and translate complex workflows into clear documentation, supporting seamless end-to-end project delivery.

Supported project execution for Salesforce Data Cloud.

• Worked on Salesforce Data Cloud to support pharmaceutical marketing use cases, focusing on compliant customer segmentation and activation strategies.
• Creating and managing Data Cloud segments using unified customer profiles to enable targeted and privacy compliant campaign execution.
• Configuring segment activations across Salesforce ecosystems based on journey flows, business rules, and campaign objectives.
  Collaborating with marketing and technical stakeholders to translate business goals into data driven audience definitions and activation logic.

• Designed and developed REST APIs for core platform workflows, including user onboarding, booking, scheduling, and notifications.
• Owned end-to-end development of web application features using Django (MVT architecture), from requirement understanding to deployment.
• Implemented ORM-based data models and optimized MySQL interactions, ensuring data integrity and enhancing performance.
• Developed dashboards and integrated real-time notifications, increasing platform visibility and boosting user engagement.
• Built dynamic, data-driven templates with AJAX and jQuery, improving user experience and minimizing page reloads.
• Tested and validated APIs using Postman, ensuring reliable data exchange across services.
• Worked in agile delivery models using Jira, collaborating closely with cross functional teams for sprint planning and timely releases. Managed source code using Git, supporting version control, collaboration, and code quality across development cycles.
• Deployed and maintained applications on AWS, supporting scalability and system stability.