Devraj Marigangappa
Bangalore
Summary
REAL ESTATE MARKETING & SALES STRATEGY LEADER
Chief Marketing Officer | Top Management Professional | Strategic Leadership | Revenue Growth Accelerator | AI & Digital Transformation Specialist
Overview
16
16
years of professional experience
Work History
Head - Marketing & Sales Strategies
Gopalan Group
Bangalore
03.2024 - Current
- Lead strategic marketing and sales initiatives across business verticals, driving revenue growth, market expansion, and overall business performance.
- Develop and execute integrated brand strategies to strengthen brand equity, market positioning, customer engagement, and competitive advantage.
- Drive revenue acceleration through strategic sales planning, demand generation, channel partner development, and lead conversion optimization.
- Spearhead digital transformation through Salesforce CRM, marketing automation, AI-driven solutions, and data analytics to enhance operational efficiency and sales performance.
- Manage multi-crore marketing budgets, optimize resource allocation, and maximize ROI through performance-driven marketing investments.
- Lead integrated media planning across digital, print, outdoor, and other relevant channels to maximize brand visibility, audience reach, and campaign effectiveness.
- Oversee performance marketing, SEO, SEM, and digital lead generation strategies to improve acquisition efficiency and drive measurable business outcomes.
- Leverage market intelligence, competitor analysis, and consumer insights to identify growth opportunities and strengthen strategic decision-making.
- Collaborate with senior leadership and cross-functional teams to align marketing strategies, sales objectives, and business priorities.
- Optimize customer lifecycle management through CRM-led engagement, retention strategies, and personalized communication to strengthen customer loyalty and long-term value.
National Head - Digital Marketing
Shriram Properties Ltd.
10.2023 - 03.2024
- At Shriram Properties, I led the company’s digital transformation efforts across Bangalore, Chennai, Pune, and Kolkata, ensuring a data-driven approach to lead generation, brand visibility, and customer acquisition
- I managed a multi-crore digital marketing budget, focusing on high ROI strategies, customer segmentation, and targeted advertising
- Digital Marketing Strategy & Execution: Designed and executed end-to-end digital marketing strategies, including SEO, SEM, performance marketing, content marketing, and social media campaigns, ensuring higher lead quality and improved conversion rates
- Revenue Growth & Performance Tracking: Contributed to over INR 323 Cr revenue generation through digital enhancement, utilizing data analytics and AI-powered campaign tracking tools
- Lead Nurturing & CRM Optimization: Implemented advanced CRM techniques, including automated email marketing, chatbots, and customer data analytics, improving sales funnel efficiency and reducing drop-off rates
- Market Research & Competitive Analysis: Conducted in-depth analysis of customer behavior, competitor positioning, and industry trends, providing insights that helped refine pricing models and product marketing strategies
- Social Media & Reputation Management: Strengthened Shriram Properties' online presence, managing social media crisis communication and digital reputation, ensuring consistent brand credibility
- Team Leadership & Training: Led and mentored a team of digital marketing professionals, driving continuous learning and performance improvement through structured training programs
Head of Sales & Marketing
Agrocorp Landbase India Pvt. Ltd.
10.2022 - 10.2023
- At Agrocorp Landbase, I played a key role in scaling up the brand’s presence, expanding market reach, and executing high-impact real estate marketing campaigns
- I focused on branding, lead generation, and revenue acceleration through a combination of SEO-driven content strategies, advertising, and customer engagement programs
- Lead Generation & Sales Growth: Implemented database-driven marketing, increasing inbound lead generation by 35% through targeted digital campaigns
- High-Value Sales Performance: Generated INR 130 Cr+ in revenue from HNI client references and strategic marketing initiatives for the 'The Vineyard' project
- SEO & Performance Marketing: Spearheaded SEO-driven website optimization, improving organic traffic by 60%, leading to better conversion rates
- Budget & Cost Control: Successfully optimized marketing spend, reducing costs while ensuring high-quality lead conversion rates
- Customer Engagement & Personalization: Developed customer personas and targeted campaigns, enhancing overall buyer experience and customer retention rates
Head Marketing Residentials
Gopalan Group
Bangalore, India
05.2022 - 10.2022
- Strategic Brand Positioning & Market Expansion: Designed and executed high-impact marketing campaigns across digital, traditional, and direct sales channels, significantly enhancing brand visibility and market share.
- Lead Generation & Conversion Optimization: Implemented ROI-focused digital marketing strategies, leveraging SEO, SEM, and data-driven CRM initiatives to boost lead quality and conversion rates.
- Competitive Intelligence & Consumer Insights: Conducted in-depth market research to analyze trends, competitor movements, and evolving homebuyer preferences, ensuring our offerings remain compelling and differentiated.
- Budget Optimization & Cost Efficiency: Managed multi-crore marketing budgets, strategically allocating resources to maximize customer engagement, lead generation, and cost-effectiveness.
- Cross-Functional Collaboration: Partnered with sales, finance, and product teams to align marketing initiatives with business objectives, ensuring seamless execution and revenue impact.
- Sales Acceleration & Customer Loyalty: Strengthened customer engagement and retention through personalized CRM strategies, enhancing brand affinity and repeat business.
- Marketing Automation & Digital Transformation: Led the adoption of AI-driven automation tools and Salesforce CRM, optimizing customer journey mapping, sales funnel efficiency, and data-backed decision-making.
Senior Manager – Marketing & Data Analytics
Assetz Property Group
Bangalore, Indian & Singapore
09.2018 - 04.2022
- At Assetz Property Management Services, I played a key role in driving sales performance, digital marketing execution, and data-driven decision-making
- I worked closely with the marketing, pre-sales, and sales teams, ensuring alignment between customer engagement strategies and revenue growth
- Lead Generation & Sales Acceleration: Implemented a data-driven lead generation model, improving lead conversion rates by 40% through optimized customer targeting and campaign refinement
- CRM Implementation & Marketing Automation: Spearheaded the Salesforce CRM integration, leading to a 35% improvement in sales and marketing alignment and enhanced customer follow-up strategies
- Competitive Market Research & Analytics: Conducted real-time competitor analysis to refine pricing strategies, market positioning, and customer engagement methods, keeping the brand ahead in the market
- Budget Optimization & Cost Efficiency: Successfully managed a multi-crore marketing budget, ensuring efficient spend allocation while achieving a 30% reduction in acquisition costs
- Team Leadership & Performance Improvement: Trained and mentored a team of 15 home consultants, improving team performance by 40% and increasing overall customer satisfaction
- Process Automation & Customer Experience Enhancement: Implemented AI-powered chatbots and automated follow-ups, reducing customer response time by 35% and increasing lead engagement
Manager Marketing & Operations
Transact Global
01.2011 - 12.2018
- Managed Contact Centre, Presales, Enquiry Management and Customer Grievance teams for leading real estate brands, including Century Real Estate, Assetz Property, 99acres and Housing.com.
- Led a workforce of 120+ professionals across 22 real estate projects, ensuring efficient enquiry handling, lead qualification, customer engagement and service delivery.
- Contact Centre & Presales Operations: Optimized inbound and outbound calling, lead follow-ups, site visit coordination and sales pipeline management.
- Enquiry & Lead Management: Streamlined enquiry allocation, response times and lead tracking to improve conversion opportunities and customer experience.
- Customer Grievance Management: Established structured complaint resolution processes, improving service quality, escalation management and customer satisfaction.
- Operational Excellence & Team Leadership: Improved team productivity through KPI monitoring, performance analytics, process standardization and employee training.
- CRM & Performance Reporting: Strengthened lead tracking, customer communication, reporting and coordination between marketing, presales and sales teams.
Education
C P - Leadership & Change Management
Indian Institute of Management
Visakhapatnam, APC P - Digital Marketing & Analytics
Indian School of Business
HyderabadMaster of Business Administration - Marketing & Finance
RNTU
01-2024
Bachelor of Commerce -
CVRU University
Accomplishments
•2500+ Crore Revenue Club – Proven revenue growth across leading real estate organizations
• Award-Winning Marketer – Best Marketer – Real Estate, BRAND Empower (2022–23)
• Built & Transformed Premium Brands across India through strategic 360° marketing
• Expertise in Digital Marketing, AI, CRM, Analytics & Customer Lifecycle Management
• Led Multi-Crore Marketing Budgets, driving business growth, marketing efficiency and ROI
• Experienced in Real Estate Launches, Go-to-Market Strategy, Sales Enablement & Team Leadership
Alumni Affiliations
Indian Institute of Management (IIM), Visakhapatnam
Indian School of Business (ISB), Hyderabad
Sales and Marketing leader with 16+ years of experience across real estate, home loans, retail, and government projects. Proven expertise in driving revenue growth, developing ROI-driven marketing strategies, strengthening brand positioning, implementing CRM solutions, and leading high-performance teams.
Core Expertise
- Brand Strategy & Positioning • Business Growth & Revenue Strategy • Go-to-Market Strategy • Digital Transformation & AI Marketing • Integrated Marketing Communications • Customer Experience Management • Performance Marketing • PR & Media Relations • Sales Enablement & CRM Strategy • Retail Marketing • Strategic Partnerships • Team Leadership & Development
Advanced Digital Certifications
- Google - Ads Video Certification
- Google - Ad Search Certification
- Google - Display Ads Certifications
- Google - App Ads Certifications
- HubSpot - Content Marketing Certification
- HubSpot - Social Media Certification
- HubSpot – Email Marketing Certification
Disclaimer
I declare that the information provided is true to the best of my knowledge and belief. If given an opportunity, I shall strive to exceed expectations and contribute significantly to the organization.
Timeline
Head - Marketing & Sales Strategies
Gopalan Group
03.2024 - Current
National Head - Digital Marketing
Shriram Properties Ltd.
10.2023 - 03.2024
Head of Sales & Marketing
Agrocorp Landbase India Pvt. Ltd.
10.2022 - 10.2023
Head Marketing Residentials
Gopalan Group
05.2022 - 10.2022
Senior Manager – Marketing & Data Analytics
Assetz Property Group
09.2018 - 04.2022
Manager Marketing & Operations
Transact Global
01.2011 - 12.2018
C P - Leadership & Change Management
Indian Institute of Management
C P - Digital Marketing & Analytics
Indian School of Business
Master of Business Administration - Marketing & Finance
RNTU
Bachelor of Commerce -
CVRU University