DHANANJAY DESHMUKH

• Managed team handling for TSI and TSR to drive sales growth.
• Executed demand generation initiatives in alignment with quarterly MDP objectives.
• Collected end user insights through surveys to inform strategic decisions.
• Implemented end-user loyalty program and executed branding initiatives.
• Collaborated with targeted end users and influencers on new product launches.
• Trained assigned promoters based on need and budgetary constraints.
• Developed success plans for new product launches to maximize impact.
• Monitored competitor activities and executed action plans to maintain market position.

Managed a team of Two distributors to enhance regional performance.

Developed area strategies to drive growth across all SKUs.

Verified damages and settled claims promptly for stockists.

Maintained control over payments and outstanding balances effectively.

• Created monthly business plans aligned with annual goals and SKU strategies.
• Analyzed distributor performance, guiding appointment and change decisions.
• Achieved primary and secondary targets set for each distributor.
• Executed successful product launch strategies in Gap Town based on census data.

• Led sales initiatives within Electrical/Electronics industry as Sales Executive at Syska.
• Focused on business development, new client acquisition, and client retention in Pune region.
• Established strong relationships with builders, developers, architects, and trade partners to maximize revenue.
• Monitored market trends and collected industry data to inform strategic decisions.
• Conducted competitive and price analysis to formulate effective sales strategies.
• Developed strategies to enhance brand awareness and strengthen brand equity.
• Analyzed product life cycles to tailor marketing strategies for diverse segments.

• Managed channel sales and dealer distributor network for FMCG Division in assigned region.
• Focused on retail and wholesale fundamentals to drive growth.
• Delivered revenue and volume targets across product categories.
• Achieved monthly and daily sales objectives consistently.
• Ensured customer satisfaction by serving as personal relationship manager for individual clients.