Summary
Overview
Work History
Education
Skills
Awards
Personal Information
Hobbies and Interests
Timeline
Generic

DHARMENDRA GUATAM

Mumbai

Summary

Results-driven sales executive with a proven track record at Asian Paints, excelling in revenue generation and market penetration. Skilled in cultivating strong distributor relationships and recognized as a top performer in the region. Adept at executing successful sales strategies and enhancing customer engagement.

Overview

12
12
years of professional experience

Work History

Décor Pro Relationship Executive (Team Handling)

Asian paints
Mumbai
04.2025 - Current
  • Managed architectural and interior design projects across Mumbai from Goregaon to Virar.
  • Drove sales of Asian paints Décor pro products based on client needs and project requirements.
  • Managed top 50+ AID accounts in Mumbai, driving significant revenue growth.
  • Educated clients on new product launches to enhance profitability for Company and AID.
  • Driving Business growth in the Decor Solutions (Textures, Special Effects, Furnishings, Wallcoverings, Wood Finishes) through a strong B2B service model with architects, interior designers, contractors and PMC firms.
  • Exceeded revenue targets consistently by strategic account management, focused demand generation and periodic business reviews with the keys take holders.
  • Secured contracts for Fabric and Wallpaper applications at GCC Club, Varanasi Site, Google office Bangalore.
  • Secured contracts for interior and exterior texture applications at Today group, Jio world centre BKC.
  • Increased B2B sales by fostering strong relationships with architects and interior designers.
  • Conducted market analysis to identify opportunities for expanding Décor pro product offerings.
  • Developed tailored solutions to meet unique client requests and project specifications.
  • Promoted innovative design concepts to elevate brand visibility among industry professionals.

Wood finish Sales Executive

Asian Paints
Mumbai
04.2022 - 03.2025
  • Serviced South Mumbai Critical Market Dealers to ensure sustainable business operations in wood finishes.
  • Managed key dealer relationships, driving business growth and reducing churn through tailored wood finish solutions.
  • Exceeded order booking and revenue targets via effective account management.
  • Coordinated customer interactions, resolving complaints and ensuring high product satisfaction.
  • Led cross-functional teams to ensure timely delivery and customer satisfaction.
  • Conducted business reviews, integrating dealer feedback to improve offerings and services.
  • Developed payment structures, optimizing cash flow and streamlining collection cycles.
  • Led market research, refining product positioning and assessing competition.
  • Delivered team training, mentored off-role employees, and organized skill development sessions.
  • Hosted events, including product launches and quarterly reviews, to strengthen market presence.
  • Converted bigger sets of wood finish applicators by gaining confident in product offering by Asian Paints.
  • Penetrated Italian range of product offering of Asian Paints like Polyester Gold, Polyester Palette, Epoxy, Emporio Gold and Emporio Palette products.
  • Organized shop-meetings for contractors to clarify ongoing schemes and address dealer issues.
  • Integration with other sale team to get additional business and to gain market shares.
  • Secured major PU+ sites (e.g., Nathani Heights).
  • Achieved highest sales within GO Mumbai team with for wood finish year-to-date growth of 20%

Wood finish sale & Marketing Technical Officer

Asian Paints
12.2018 - 03.2022
  • Mentored and trained junior sales associates, elevating team performance and product expertise.
  • Converted competitor influencers to Asian Paints product lines through strategic sampling, technical issue resolution, and superior service.
  • Collaborated with sales and marketing teams to significantly enhance product performance and expand market reach.
  • Developed and delivered comprehensive product training for contractors, dealers, and internal teams, boosting knowledge and service quality.
  • Spearheaded the successful national launch of A1 Gold thinner, A1 Multiple thinner, Glomax Ultra Polish, MDF Filler, Epoxy Neo, and Polyester, directly contributing to business growth.
  • Mitigated market hygiene issues and improved product quality, resulting in reduced losses and enhanced brand reputation.
  • Organized industry events and conducted in-depth competitor analysis to optimize product positioning and gain market share.
  • Drove market development through targeted sampling initiatives and impactful shop-level engagements.
  • Achieved a first-ever penetration of Emporio Palette material into OEM accounts across Maharashtra.
  • Secured high-profile PU+ sites and key OEM partnerships, including Eudora Enterprise Ltd, Kalika Furniture, Ekbote Furniture, and Kalakaar Makerspace.

Technical Associates

Asian Paints
10.2016 - 09.2018
  • Conducted targeted dealer briefings and technical applicator training programs across the Nashik and Ahmednagar markets, significantly increasing product awareness and adoption.
  • Actively promoted and drove awareness of the high-end Italian Product Range and Architectural Interior Design (AID) solutions.
  • Functioned as the primary point of contact for technical issues, successfully troubleshooting and resolving complex applicator and customer product complaints.
  • Strategically focused on the (FM) Furniture Manufacturer sector in the ROM region, successfully onboarding and converting high-value accounts including Zenith Metaplast Ltd (Nashik).
  • Expanded the regional portfolio by converting prominent clients such as Finex Kitchen Pvt Ltd (Nashik), Vivacious Pvt Ltd (Pune), SW Metafor Pvt Ltd (Nashik), and Eudora Enterprise Ltd (Nashik).
  • Educated local applicators on advanced wood finish application methodologies, ensuring proper technique, premium finish quality, and minimized product wastage.

Site Engineer

Biltech Building Elements Ltd
Orrisa
09.2013 - 12.2015
  • Managed on-site paint quality control for the Vedanta Aluminium project, conducting regular site inspections before, during, and after paint application to ensure strict adherence to industrial standards.
  • Verified Paint mixing ratios on a regular basis and systematically maintained and signed off on technical checklists to guarantee work quality.
  • Oversaw vendor accounting, tracked project measurements pre- and post-completion, and managed regular payment follow-ups upon successful delivery of work.
  • Conducted technical briefings, applicator training sessions, and regular safety precaution workshops for the on-site workforce to maintain an incident-free environment.
  • Compiled and submitted daily site inspection reports to the Paint Quality Manager and ensured precise final measurements were verified before client submission.

Project Trainee

Mahindra & Mahindra
Chakan Plant, Pune
01.2013 - 07.2013
  • PT-CED & Seven-Tank Process: Completed comprehensive hands-on training focusing on the Pre-Treatment and Cathodic Electrodeposition (PT-CED) seven-tank process within a high-volume, 45 JPH (Jobs Per Hour) automotive paint shop.
  • Automotive Body Shop Operations: Gained a deep understanding of full-scale passenger vehicle painting processes and production line workflows.
  • Robotic Paint Application: Studied and assisted in optimizing robotic paint systems to minimize material wastage, improve transfer efficiency, and maintain uniform coating quality.
  • Quality Assurance & Defect Rectification: Monitored real-time paint quality on the production line, identifying and resolving paint defects on-the-fly to prevent line stoppages and maintain throughput.

In-Plant Trainee

Advance Paints
Sewri, Mumbai
05.2012 - 08.2012
  • Paint & Wood Finish Manufacturing: Learned end-to-end manufacturing workflows for large-batch commercial paints, including solvent-based and water-based wood finish products.
  • Formulation Principles: Studied the core chemistry and compounding of primary paint ingredients, including pigments, binders, additives, and solvents.
  • Analytical & Quality Control Testing: Conducted standard laboratory and performance testing, including:
  • Physical Properties: Viscosity, Flash Point, and Percent Solids (% solids).
  • Mechanical & Adhesion Performance: Dry Film Thickness (DFT) measurement, Impact Resistance, and Cross-Hatch Adhesion testing.
  • Durability & Aesthetics: Salt Spray corrosion testing and Opacity/Hiding power analysis.
  • Batch Quality Management: Assisted in end-to-end quality assurance, from initial Paints blending and post-application testing to final product packaging.

Education

Diploma in Paint Application Technology - undefined

Garware Institute
01.2013

Higher Secondary - undefined

Nirmal College
01.2011

S.S.C - undefined

N.T.C.C High School
01.2009

Skills

  • Sales strategy and market analysis
  • Customer relationship management
  • Revenue generation and account management
  • Data reporting
  • Market penetration strategies
  • Distributor relationship management
  • Sales target achievement
  • B2B sales development

Awards

Top Performer of the Year, Asian Paints, Two consecutive years

Personal Information

Marital Status: Married

Hobbies and Interests

  • Networking
  • Making Friend

Timeline

Décor Pro Relationship Executive (Team Handling)

Asian paints
04.2025 - Current

Wood finish Sales Executive

Asian Paints
04.2022 - 03.2025

Wood finish sale & Marketing Technical Officer

Asian Paints
12.2018 - 03.2022

Technical Associates

Asian Paints
10.2016 - 09.2018

Site Engineer

Biltech Building Elements Ltd
09.2013 - 12.2015

Project Trainee

Mahindra & Mahindra
01.2013 - 07.2013

In-Plant Trainee

Advance Paints
05.2012 - 08.2012

Diploma in Paint Application Technology - undefined

Garware Institute

Higher Secondary - undefined

Nirmal College

S.S.C - undefined

N.T.C.C High School

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DHARMENDRA GUATAM