Dheeraj Paigankar

• Managed partnerships with music labels, brands, production houses, agencies, and creators.
• Identified new business opportunities and developed strategic partnerships across regional markets.
• Negotiated commercial campaigns and promotional collaborations.
• Managed revenue-generating campaigns from proposal to execution.
• Worked closely with sales, marketing, and product teams to deliver successful campaigns.
• Built long-term relationships with key stakeholders and enterprise clients.
• Coordinated influencer marketing campaigns for brands and entertainment partners.
• Managed multiple client accounts while ensuring high satisfaction and repeat business.
• Analyzed campaign performance and presented insights to stakeholders.

Key Achievements

• Successfully onboarded 1000+ creators across multiple regional languages.
• Managed partnerships with leading music labels including Aditya Music and Anand Audio.
• Contributed to multi-lakh promotional campaigns and long-term strategic partnerships.

• Built new business partnerships to drive Influencers acquisition and generate revenue.
• Developed and executed social content strategies and influencer collaborations to drive platform growth
• Executed campaigns across multiple social platforms, focusing on video-first content formats to maximise audience engagement
• Managed creator ecosystem, facilitating onboarding, engaging creators, and tracking performance for improved collaboration
• Partnered with influencers and agencies to enhance content distribution and increase visibility across platforms
• Analysed campaign performance and optimised strategies based on data insights

• Executed platform-wide campaigns and content initiatives, driving audience engagement
• Identified and promoted high-performing content trends, improving engagement metrics
• Collaborated with creators and internal teams to elevate content quality and storytelling effectiveness
• Managed large-scale content and creator ecosystem for regional audiences, enhancing local relevance
• Used analytics tools to monitor and optimize content performance and reach

• Managed content planning and publishing, tracking performance to inform future strategy
• Monitored trends and optimised content strategies to enhance audience engagement
• Coordinated with editorial and marketing teams to execute successful campaigns

• Managed daily posting of 20-25 pieces of content on various social media platforms.
• Wrote content descriptions for various projects, demonstrating excellent written and verbal communication skills while managing social media platforms like Facebook and Twitter.
• Develop original content through social listening and independent sources.
• Managed daily posting of 20-25 pieces of content on various social media platforms..
• Selected cover photography and artwork, arranged designs and fonts to enhance visual appeal and attract target readership.