Watching Movies
Dheeraj Rathore
New Delhi,DL
Summary
Experienced and collaborative leader with over 9+ years of success in planning and organizing conferences, CMEs, and directing IVD product operations. Proven ability to manage and streamline company activities while ensuring operational excellence. Skilled in analytical problem-solving, team development, and motivating cross-functional teams, with a strong focus on customer engagement and relationship-building. Adept at providing strategic guidance to teams, developing effective work plans, and fostering a high-performance culture through training, performance monitoring, and morale-building initiatives. Actively involved in GeM-related activities, including providing system codes, documentation, and ensuring compliance support for business partners.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Zonal Manager
Diagnocore Instrumentation Pvt ltd
01.2025 - Current
- Led the establishment of a dedicated sales force for the Instrumentation division, with a strategic focus on the North and East Zones. Defined and implemented clear sales goals, aligned with overall business objectives, to drive regional growth and market penetration.
- Sourcing, finalizing new instrument plan, involvement and procuring at root level to launch the product in India
- Conducted market research to identify new business opportunities, resulting in expanded client base and increased sales revenue.
- Worked closely with the GeM team to develop systematic processes and coding frameworks to streamline channel partners. Handled the end-to-end organization of all required documentation for government procurement, ensuring full compliance, pricing with regulatory standards.
Deputy General Manager
Levram Lifesciences Pvt Ltd
06.2024 - 12.2024
- Collaborated with department heads to establish goals and work plans.
- Enhanced team productivity by providing ongoing coaching and mentoring to staff members.
- Increased customer satisfaction by addressing concerns promptly and implementing effective solutions.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Maintained qualified staff and communicated areas of accountability and expected performance.
Zonal Manager
Athenese Dx Pvt Ltd (CTK Biotech)
04.2022 - 05.2024
- Developed successful business partnerships with local vendors to promote brand visibility and drive sales growth.
- Conducted comprehensive performance evaluations of staff members annually; provided constructive feedback for improvement purposes.
- Established a customer-centric culture within the zone, CMEs, Technical Conferences, leading to improved customer satisfaction ratings and repeat business.
- Conducted market research to identify new business opportunities, resulting in expanded client base and increased sales revenue.
- Collaborated with marketing teams to develop targeted promotional campaigns that drove customer engagement and increased sales conversions.
Sr Product Manager
Athenese Dx Pvt Ltd (CTK Biotech)
03.2017 - 03.2022
- Increased product adoption by identifying customer needs and developing innovative product features.
- Led cross-functional teams for successful product launches, resulting in increased market share.
- Collaborated with sales teams on generating targeted marketing materials that effectively communicated unique selling points of each product offering.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Supported staff development, promoting personal achievement and retention as best strategy for long-term organizational health.
- Managed product demonstrations and testimonials for performance evaluation.
- Mentored junior Product Managers in effective project management techniques and industry best practices.
Education
PGDM-Ex - Strategic Marketing Management
MIT Pune
Pune 05.2025 - Current
Master of Science - Biotechnology
Bengaluru University
Bengaluru, India06.2013
Skills
Comprehensive knowledge of CLIA, ELISA, POCT, Rapid test , Biochemistry, Immunohematology and Troubleshooting
Understanding & handling of problem-solving, technical support,
Distribution Management
Motivation Staff Training and Development
Sales management
Cross-functional Team Coordination
Passionate leadership
Business strategy
Teamwork and collaboration
Accomplishments
- Awarded best leader and employee of the year for sales and marketing and team support in 21-22.
- Recognition and appreciation for best working in Product Management Services for the year 20-21
- Awarded best product manager for marketing and team support in 2018. Successfully launched many Rapid and ELISA Test kits.
- Supervised team of 23 staff members in North and East India.
- Marketing - Implemented marketing strategies which resulted in 35% growth of customer base.
Personal Information
- Date of Birth: 01/01/86
- Marital Status: Married
Certification
- PGDCR & PGDCDM Training from Sysplex bio and clinical solution, Bengaluru- 2014
Work Preference
Work Type
Full TimeWork Location
HybridOn-SiteImportant To Me
Career advancementCompany CulturePersonal development programsTeam Building / Company RetreatsWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Success is often achieved by those who don’t know that failure is inevitable.
Coco Chanel
Interests
Tracking
Timeline
PGDM-Ex - Strategic Marketing Management
MIT Pune
05.2025 - Current
Zonal Manager
Diagnocore Instrumentation Pvt ltd
01.2025 - Current
Deputy General Manager
Levram Lifesciences Pvt Ltd
06.2024 - 12.2024
Zonal Manager
Athenese Dx Pvt Ltd (CTK Biotech)
04.2022 - 05.2024
Sr Product Manager
Athenese Dx Pvt Ltd (CTK Biotech)
03.2017 - 03.2022
Master of Science - Biotechnology
Bengaluru University
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