DHIMANT JOSHI
Gurugram
Summary
Dynamic Creative Lead with 14+ years of experience specializing in D2C, mobility, retail, and events. Proven track record of driving collaborative and impactful projects. Passionate about fostering innovation and exceeding client expectations through unique solutions. Skilled in integrating the latest design trends for cutting-edge projects. Seeking opportunities to apply adaptive design leadership in a forward-thinking environment.
Overview
13
13
years of professional experience
Work History
Creative Lead
Hero Cycles Pv.t Ltd. & Hero Lectro E-Cycles
11.2020 - Current
- Conceptualized and ideated 2 brand campaigns #WantItFlauntIt & #FastForwardToElectric
- Designed and launched 3 brand websites for Hero Lectro, Cargo & Lens
- Supported launch of four new lines through creative campaigns: E-MTB, E-Cargo, H-Series, & Folding E-Bikes
- Conceptualized & designed digital performance campaigns for D2C
- Managed a team of 2 direct repartees, while supporting the organization for the aforementioned activities
- Responsible for overseeing pre and post production of creative campaigns through vendor coordination (photographers, videographers, agencies etc.)
- Developed artistic visual products while working within defined technical constraints.
Associate Art Director
EazyDiner Pvt. Ltd.
07.2016 - 06.2020
- Collaborated with the creative team to develop innovative concepts for advertising campaigns, resulting in increased brand recognition.
- Conceptualized and launched “The EazyDiner Prime” campaign, handled D2C and performance creative for the digital campaign and led e-mail marketing for the brand
- Ideated and curated “The Eat-out festival” in 2018-19
- Handled a creative team of 4.
Senior 2D Visualiser
SALT Experiential Pvt. Ltd.
02.2016 - 06.2016
- Worked on all event related creative for "Hero Motocorp.”
Sr. 2D Visualiser
Velocity Brand Server Pvt. Ltd.
03.2013 - 02.2016
- Created all event-related creative for Jubilant FoodWorks such as "Dance Dominos Dance."
- Conceptualized and crafted "F1 Carnivals" for “Jaypee Greens.”
Graphic Designer/ Visualiser
Seed Design & Consultancy
11.2010 - 02.2013
- Created brand identity & retail design for Carnatic Cafe, Aadhar by Future Groups, Enroute Cafe & Fish bite.
- Developed graphics and visual content for social media campaigns.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Applied color theory and composition techniques to construct appealing designs.
Education
Visual & Communication Art
L. S. Raheja School of Art
2009
Skills
- Brand Identity
- UI/UX Design
- Design Strategies
- Strong Sense of Initiative
- People-centric
- Leadership and Management
- Vendor Management
- Decision-Making
- Creative team leadership
- Design understanding
- Adaptability
Languages
English
Intermediate (B1)
Hindi
Advanced (C1)
Gujarati
Advanced (C1)
Marathi
Upper intermediate (B2)
Software
- Corel Draw
- Photoshop
- Illustrator
- Aftereffects
- Premier Pro
- Lighroom
- Figma
- XD
Timeline
Creative Lead
Hero Cycles Pv.t Ltd. & Hero Lectro E-Cycles
11.2020 - Current
Associate Art Director
EazyDiner Pvt. Ltd.
07.2016 - 06.2020
Senior 2D Visualiser
SALT Experiential Pvt. Ltd.
02.2016 - 06.2016
Sr. 2D Visualiser
Velocity Brand Server Pvt. Ltd.
03.2013 - 02.2016
Graphic Designer/ Visualiser
Seed Design & Consultancy
11.2010 - 02.2013
Visual & Communication Art
L. S. Raheja School of Art
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