SAP HANA SD Modules
DHIRAJ Mishra
Senior Sales Manager
Gurgaon,HR
Summary
Results-driven Sales and Business Manager with over 19 years of experience in the plywood and panel industry, specializing in managing PAN India operations, channel expansion, and revenue growth. Proven expertise in budget planning, MIS-driven execution, and pricing strategy, complemented by a strong track record of building high-performing teams and strengthening dealer networks. Committed to delivering consistent and profitable growth through innovative strategies and effective leadership. Recognized for driving operational excellence while fostering collaborative relationships across all levels of the organization.
Overview
3
3
Languages
4
4
Certifications
18
18
years of professional experience
Work History
SENIOR SALES MANAGER
GREENPANEL INDUSTRIES LIMITED
05.2018 - Current
- Managing PAN India sales operations of 180 cr. with full P&L responsibility, driving alignment with overall business growth and profitability objectives
- Leading Annual Operating Plan, including budgeting, target setting, and execution strategy across regions
- Driving pricing strategy and discount control mechanisms to optimize margins while maintaining market competitiveness
- Strengthening and expanding dealer and distributor network through strategic partnerships and market development initiatives
- Driving secondary sales growth through focused market activation, dealer engagement, and demand generation strategies
- Driving cross-functional collaboration with supply chain, logistics, and finance teams to ensure seamless business execution
- Leveraging MIS and performance analytics to track sales trends, identify gaps, and enable data-driven decision-making
- Designing and implementing sales schemes, discount structures, and incentive programs to accelerate market penetration
- Leading team performance management, including monitoring field visits, productivity, and coverage efficiency across regions
- Conducting regular market visits to gather insights, monitor competition, and identify growth opportunities
- Developing and delivering comprehensive training programs on plywood products, industry practices, and sales processes to enhance team capability
- Ensuring efficient order management and dispatch alignment for timely execution and improved customer satisfaction
SALES MANAGER
GREENPLY INDUSTRIES LIMITED
12.2008 - 04.2018
- Developed a strong set of skills in supply chain management, logistics, sales, and customer service operations.
- Experienced in sourcing economical plywood and door brands across multiple zones, vendor finalization, factory rate negotiation, quality product sourcing, and commercial term management including payment conditions and supplier agreements.
- Preparing different MIS and reports for higher management, offering valuable insights and recommendations to improve overall performance.
- As the person in charge of all India supply of finished products, my responsibilities included overseeing the logistics and sales and dispatch operations.
- Successfully executed supply chain strategies that ensured timely production and distribution of products to customers and distributors.
- Reviewing and reporting daily, weekly, and monthly achievements against targeted orders.
- Reviewing demand planning to make sure that we are meeting our sales goals.
- Responsible for all sales and marketing related issues and coordinating between branches, factories, and dealers/distributors.
- Managing warehouse and inventory of all products and handling various operation KPIs like COTD.
- Past due backlog, and Leadtime have been a critical part of my role, as well as monitoring operation KPIs like orders booking, revenue, and collection on a monthly, quarterly, and yearly basis.
- My experience in managing a team of finished goods planners has been instrumental in leading forecasting and planning for manufacturing operations, resulting in increased efficiency and productivity.
- As a supporter and leader of the orders-to-invoice process
- Effectively supported the field sales team, providing them with sales-related data, delivery schedules, and efficient responses to customer complaints.
Education
MBA - Supply Chain Management
06.2014
- Field of study Accounting and taxation, Management and administration
- GPA: 61%
B.Com (H) - Accounting And Finance
05.2005
Skills
Business development and strategic sales planning
Rapport and relationship building
Network development and customer relations
Sales planning and forecasting expertise
In-depth product and service knowledge
Supply chain management
KPI monitoring and reporting
Cross-functional team leadership
Sales training and presentation
Sales support strategies
Develops high-performing sales teams
Territory sales management
Order management
Supplier relationship management
Certified data analyst
Accomplishments
- Promoted to Senior Sales Manager after 10 Years successful years in the sales and planning department.
- Created a company-wide, comprehensive training program for all sales team members.
- Named "Manager of the Year" in [2023].
- Supervised team of [91] staff members.
- Used Microsoft Excel to develop Daily Sales and inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
Software
SAP CX
Certification
[Data Analyst], [Google] - [2025-26]
Timeline
SENIOR SALES MANAGER - GREENPANEL INDUSTRIES LIMITED
05.2018 - Current
SALES MANAGER - GREENPLY INDUSTRIES LIMITED
12.2008 - 04.2018
Sikkim Manipal University - MBA, Supply Chain Management
Calcutta University - B.Com (H), Accounting And Finance