B2B Retail Sales and Trade Marketing professional with 3 years of experience across sales strategy, GTM execution, channel management, and regional business planning, combining analytical rigor with strong on-ground execution. Proven in driving dealer engagement, pipeline growth, and revenue through consultative selling, data-backed decision-making, and targeted trade marketing initiatives. Experienced in FMCD retail, off-trade marketing, and channel sales, with a keen interest in branding and marketing—seeing opportunities in “techno colors,” even beyond limitations.
Hi, I’m
DHRUV AHUJA
Area Sales Manager
Kanpur
Summary
Overview
6
years of professional experience
3
Certificates
1
Language
5
years of post-secondary education
Work History
Asian Paints
Area Sales Manager – B2B Retail Sales & Trade Marketing
05.2023 - Current
Job overview
- Led B2B sales strategy across UP and Jharkhand, managing ₹3xx Cr annual revenue through data-driven market prioritization and execution.
- Expanded and managed channel partners, overseeing 5xx dealers through structured engagement, reviews, and relationship management.
- Owned regional scheme and commercial planning impacting ₹2xxx crore+ business, balancing volume growth, margins, and partner profitability.
- Designed and executed client engagement programs, increasing active customer participation by x% within 3 months.
- Drove GTM execution and cross-sell initiatives using account segmentation by potential and buying behavior, improving repeat order rates.
- Led a 14-member sales team, owning primary and secondary pipeline tracking, forecasting, and weekly performance reviews.
- Delivered x% YoY revenue growth, despite overall market decline, through customer insights, product placement, and execution excellence.
- Partnered with supply chain and operations teams to reduce stock-outs by 5%, improving service levels, and on-shelf availability.
- Executed localized trade and promotional programs, improving client profitability by 3% within two quarters.
Xpress Minds Edutainment Pvt. Ltd.
Business Development Associate
04.2022 - 06.2022
Job overview
- Delivered presales operations and built lead nurturing workflows to further enhance the conversion readiness.
- Conducted FGDs and workshops to refine onboarding processes for partner institutions.
CV Owl
Business Analyst Intern
03.2020 - 03.2021
Job overview
- Boosted platform session duration by 12% and achieved 90% MoM visitor retention through UI/UX data insights.
- Revamped SEO-led program, doubling revenue and increasing the backlinks by 50% via SEO interventions.
- Contributed to the GTM enablement for new engagement programs and supporting tech-driven customer acquisition.
Education
Xavier Institute of ManagementBhubaneswar
MBA – Business Management from Sales And Marketing
04.2021 - 03.2023
University Overview
Jamia Millia IslamiaDelhi, India
Bachelor of Science from Applied Mathematics
08.2017 - 03.2021
University Overview
Skills
Google Analytics
Certification
Social Media Marketing – Meta
Timeline
Area Sales Manager – B2B Retail Sales & Trade Marketing
Asian Paints
05.2023 - Current
Business Development Associate
Xpress Minds Edutainment Pvt. Ltd.
04.2022 - 06.2022
Xavier Institute of Management
MBA – Business Management from Sales And Marketing
04.2021 - 03.2023
Business Analyst Intern
CV Owl
03.2020 - 03.2021
Jamia Millia Islamia
Bachelor of Science from Applied Mathematics
08.2017 - 03.2021
Languages Known
English & Hindi
EXTRA-CURRICULAR & LEADERSHIP
EXTRA-CURRICULAR & LEADERSHIP
Treasurer, IlluminatiX – Media & PR Cell, XIMB (2023)
Organizer, TEDx XIM Organizing Team (2022)