Hi, I’m
Dhruv Soni
Digital Paid Media Specialist
New Delhi,Delhi
Summary
Results-driven Paid Media Specialist with over 4 years of experience in performance marketing , specializing in paid media management , and multi-platform advertising campaigns . Demonstrated expertise in optimizing campaigns across platforms including Meta (Facebook & Instagram) , Pinterest , TikTok , LinkedIn , Snapchat , and Google Ads . Highly skilled in performance analysis , and crafting data-driven strategies that deliver impactful, measurable results. Adept at collaborating with cross-functional teams, mentoring peers, and aligning marketing initiatives with business objectives. Proficient in using tools like Google Analytics , Google Tag Manager , Microsoft Clarity , and delivering advanced reporting through Excel and PowerPoint .
Overview
5
years of professional experience
11
Certificates
1
year of post-secondary education
Work History
WPP - GroupM
Senior Executive - Paid Social
01.2024 - Current
Job overview
- Spearhead the end-to-end setup, management, and optimization of paid social campaigns across multiple platforms, including Meta (Facebook & Instagram) , Pinterest , TikTok , LinkedIn , and Snapchat , for diverse European markets such as France, Ukraine, Germany, Spain, Czech Republic, Portugal, Macedonia, and Kosovo
- Oversee budget pacing and allocation to ensure efficient spend utilization aligned with media plans and campaign objectives.
- Utilize various optimization & performance enhancement practices like A/B testing , creative refreshes, audience segmentation, and bid adjustments to improve KPIs like CTR , CPC , CPM , conversion rates , and ROAS .
- Deliver clear, impactful insights through meticulously crafted Excel dashboards and PowerPoint presentations , enabling data-driven decision-making and stakeholder confidence.
- Conduct rigorous QA checks on campaign setups and performance reports to maintain accuracy, consistency, and adherence to best practices and brand safety rules.
- Facilitate productive weekly calls with local market teams, fostering collaboration and alignment on strategies, campaign progress, and upcoming activations.
- Actively support and mentor team members, providing mentorship and resolving technical and operational challenges related to campaign management, reporting, and optimizations.
- Proficient in tools like Meta Ads Manager , TikTok Business Center , LinkedIn Campaign Manager , Snapchat Ads Manager , and Pinterest Ads Manager , ensuring platform-specific best practices and innovations are implemented effectively.
Brandmonkey Advertising Agency
Paid Media Manager
08.2021 - 01.2024
Job overview
- Managed multi-platform campaigns on Facebook Ads and Google Ads , driving targeted traffic and increasing conversions.
- Develop and implement strategies to drive targeted traffic to increase conversions.
- Conducted keyword research and competitor analysis using tools like SEMrush and Facebook Ad Library .
- Set up and optimize tracking using Google Tag Manager to ensure accurate campaign measurement.
- Utilized Google Analytics and Microsoft Clarity to monitor user behavior and campaign performance.
- Implement Microsoft Clarity to get insights and analyze user interactions on website.
- Collaborated with clients to understand goals and delivered tailored advertising strategies for optimal ROI.
- Monitor budgets, bids, and campaign performance to ensure optimal ROI.
- Created ad content/creative strategies for digital media.
Bizmend
Digital Marketing Intern
08.2020 - 11.2020
Job overview
- Managed Google My Business profiles for restaurant clients, ensuring accurate information and improved local search visibility.
- Created and executed Facebook ad campaigns , targeting leads and increasing page likes. Monitored campaign performance for positive results.
- Utilized SEO strategies to enhance client websites' online visibility, including keyword research and on-page optimization.
- Assisted in content creation, writing blog posts, ad copy, and visual content, maintaining brand consistency.
- Collaborated with clients to understand goals and presented progress in a client-friendly manner.
- Actively contributed as part of a dynamic digital marketing team, participating in strategy discussions and innovative solutions.
PeppyBasket
Freelancer SEO
12.2019 - 03.2020
Job overview
- Analyzed and audited client's websites to address performance barriers.
- Completed keyword research to target clients based on keyword targeting.
- Developed and implemented quality link-building strategies.
- Optimized copy and landing pages for search engine marketing purposes.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Industries and Niches Worked On
Extensive experience managing paid campaigns for a diverse range of industries and business niches across India, USA, Canada, UK, EU, and GCC, including:
- E-commerce: Fashion, FMCG, sports equipment, dropshipping, electronics, jewelry, skincare, gym supplements, gifts, stationery (sales-focused).
- Technology: SaaS brands (awareness and lead generation).
- Education: Educational institutions (lead generation).
- Finance: Financial services (lead generation).
- Media, Entertainment & Events: Fashion weeks, wedding planners, marketing agencies (awareness, leads, and conversions).
- Fantasy Sports & Games: Conversion-focused campaigns.
- Astrology: Lead generation campaigns.
- Crypto & NFTs: Awareness campaigns.
- Travel & Immigration: Lead generation campaigns.
- Restaurants & Cafes: Awareness and conversions.
- Quick Commerce: Awareness and conversions.
- Beauty & Salons: Lead generation campaigns.
- Automobiles: Awareness and lead generation.
- Insurance: Lead generation campaigns.
- Legal: Lead generation campaigns.
- Real Estate: Lead generation campaigns.
Skills
Facebook Advertising
Education
Satyawati College, Delhi UniversityAshok Vihar, New Delhi
Bachelor of Arts from Office Management & Political Science
07.2017 - 2020.08
DigiperformNew Delhi
Digital Marketing Professional Course
06.2019 - 01.2020
DAV Public School, Pushpanjali EnclaveNew Delhi, India
from Class 12th, Humanities
04.2016 - 2017.03
Certification
Meta Media Buying Certification
Timeline
Meta Media Buying Certification
07-2024
Pinterest Media Buyer Certification
07-2024
Senior Executive - Paid Social
WPP - GroupM
01.2024 - Current
Paid Media Manager
Brandmonkey Advertising Agency
08.2021 - 01.2024
Digital Marketing Intern
Bizmend
08.2020 - 11.2020
Freelancer SEO
PeppyBasket
12.2019 - 03.2020
Digiperform
Digital Marketing Professional Course
06.2019 - 01.2020
HubSpot: Email Marketing Certification
02-2019
HubSpot: Inbound Certification
02-2019
HubSpot: Social Media Certification
02-2019
SEMrush Technical SEO
02-2019
Google Ads Display Certification
01-2019
Google Ads Search Certification
01-2019
Google Ads Video Certification
01-2019
Google Analytics Individual Qualification
01-2019
Google Ads - Measurement Certification
01-2019
Satyawati College, Delhi University
Bachelor of Arts from Office Management & Political Science
07.2017 - 2020.08
DAV Public School, Pushpanjali Enclave
from Class 12th, Humanities
04.2016 - 2017.03
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