Hi, I’m
Dhruv Soni
Digital Paid Media Specialist
New Delhi,Delhi
Summary
Results-driven Paid Media Specialist with over 4 years of experience in performance marketing , specializing in paid media management , and multi-platform advertising campaigns . Demonstrated expertise in optimizing campaigns across platforms including Meta (Facebook & Instagram) , Pinterest , TikTok , LinkedIn , Snapchat , and Google Ads . Highly skilled in performance analysis , and crafting data-driven strategies that deliver impactful, measurable results. Adept at collaborating with cross-functional teams, mentoring peers, and aligning marketing initiatives with business objectives. Proficient in using tools like Google Analytics , Google Tag Manager , Microsoft Clarity , and delivering advanced reporting through Excel and PowerPoint .
Overview
5
years of professional experience
11
Certificates
1
year of post-secondary education
Work History
WPP - GroupM
Senior Executive - Paid Social
01.2024 - Current
Job overview
- Spearhead the end-to-end setup, management, and optimization of paid social campaigns across multiple platforms, including Meta (Facebook & Instagram) , Pinterest , TikTok , LinkedIn , and Snapchat , for diverse European markets such as France, Ukraine, Germany, Spain, Czech Republic, Portugal, Macedonia, and Kosovo
- Oversee budget pacing and allocation to ensure efficient spend utilization aligned with media plans and campaign objectives.
- Utilize various optimization & performance enhancement practices like A/B testing , creative refreshes, audience segmentation, and bid adjustments to improve KPIs like CTR , CPC , CPM , conversion rates , and ROAS .
- Deliver clear, impactful insights through meticulously crafted Excel dashboards and PowerPoint presentations , enabling data-driven decision-making and stakeholder confidence.
- Conduct rigorous QA checks on campaign setups and performance reports to maintain accuracy, consistency, and adherence to best practices and brand safety rules.
- Facilitate productive weekly calls with local market teams, fostering collaboration and alignment on strategies, campaign progress, and upcoming activations.
- Actively support and mentor team members, providing mentorship and resolving technical and operational challenges related to campaign management, reporting, and optimizations.
- Proficient in tools like Meta Ads Manager , TikTok Business Center , LinkedIn Campaign Manager , Snapchat Ads Manager , and Pinterest Ads Manager , ensuring platform-specific best practices and innovations are implemented effectively.
Brandmonkey Advertising Agency
Paid Media Manager
08.2021 - 01.2024
Job overview
- Managed multi-platform campaigns on Facebook Ads and Google Ads , driving targeted traffic and increasing conversions.
- Develop and implement strategies to drive targeted traffic to increase conversions.
- Conducted keyword research and competitor analysis using tools like SEMrush and Facebook Ad Library .
- Set up and optimize tracking using Google Tag Manager to ensure accurate campaign measurement.
- Utilized Google Analytics and Microsoft Clarity to monitor user behavior and campaign performance.
- Implement Microsoft Clarity to get insights and analyze user interactions on website.
- Collaborated with clients to understand goals and delivered tailored advertising strategies for optimal ROI.
- Monitor budgets, bids, and campaign performance to ensure optimal ROI.
- Created ad content/creative strategies for digital media.
Bizmend
Digital Marketing Intern
08.2020 - 11.2020
Job overview
- Managed Google My Business profiles for restaurant clients, ensuring accurate information and improved local search visibility.
- Created and executed Facebook ad campaigns , targeting leads and increasing page likes. Monitored campaign performance for positive results.
- Utilized SEO strategies to enhance client websites' online visibility, including keyword research and on-page optimization.
- Assisted in content creation, writing blog posts, ad copy, and visual content, maintaining brand consistency.
- Collaborated with clients to understand goals and presented progress in a client-friendly manner.
- Actively contributed as part of a dynamic digital marketing team, participating in strategy discussions and innovative solutions.
PeppyBasket
Freelancer SEO
12.2019 - 03.2020
Job overview
- Analyzed and audited client's websites to address performance barriers.
- Completed keyword research to target clients based on keyword targeting.
- Developed and implemented quality link-building strategies.
- Optimized copy and landing pages for search engine marketing purposes.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Industries and Niches Worked On
Extensive experience managing paid campaigns for a diverse range of industries and business niches across India, USA, Canada, UK, EU, and GCC, including:
- E-commerce: Fashion, FMCG, sports equipment, dropshipping, electronics, jewelry, skincare, gym supplements, gifts, stationery (sales-focused).
- Technology: SaaS brands (awareness and lead generation).
- Education: Educational institutions (lead generation).
- Finance: Financial services (lead generation).
- Media, Entertainment & Events: Fashion weeks, wedding planners, marketing agencies (awareness, leads, and conversions).
- Fantasy Sports & Games: Conversion-focused campaigns.
- Astrology: Lead generation campaigns.
- Crypto & NFTs: Awareness campaigns.
- Travel & Immigration: Lead generation campaigns.
- Restaurants & Cafes: Awareness and conversions.
- Quick Commerce: Awareness and conversions.
- Beauty & Salons: Lead generation campaigns.
- Automobiles: Awareness and lead generation.
- Insurance: Lead generation campaigns.
- Legal: Lead generation campaigns.
- Real Estate: Lead generation campaigns.
Skills
Facebook Advertising
Google Ads
TikTok Advertising
LinkedIn Advertising
Snapchat Advertising
Pinterest Advertising
Sharechat Advertising
Google Tag Manager
Google Analytics
Microsoft Clarity
Copywriting
SEO
Taboola
Excel
Powerpoint
Education
Satyawati College, Delhi UniversityAshok Vihar, New Delhi
Bachelor of Arts from Office Management & Political Science
07.2017 - 08.2020
DigiperformNew Delhi
Digital Marketing Professional Course
06.2019 - 01.2020
DAV Public School, Pushpanjali EnclaveNew Delhi, India
from Class 12th, Humanities
04.2016 - 03.2017
Certification
Meta Media Buying Certification
Timeline
Meta Media Buying Certification
07-2024
Pinterest Media Buyer Certification
07-2024
Senior Executive - Paid Social
WPP - GroupM
01.2024 - Current
Paid Media Manager
Brandmonkey Advertising Agency
08.2021 - 01.2024
Digital Marketing Intern
Bizmend
08.2020 - 11.2020
Freelancer SEO
PeppyBasket
12.2019 - 03.2020
Digiperform
Digital Marketing Professional Course
06.2019 - 01.2020
HubSpot: Email Marketing Certification
02-2019
HubSpot: Inbound Certification
02-2019
HubSpot: Social Media Certification
02-2019
SEMrush Technical SEO
02-2019
Google Ads Display Certification
01-2019
Google Ads Search Certification
01-2019
Google Ads Video Certification
01-2019
Google Analytics Individual Qualification
01-2019
Google Ads - Measurement Certification
01-2019
Satyawati College, Delhi University
Bachelor of Arts from Office Management & Political Science
07.2017 - 08.2020
DAV Public School, Pushpanjali Enclave
from Class 12th, Humanities
04.2016 - 03.2017