Digvijay Singh

Responsible for the business of Eastern region(West Bengal, North East, Odisha, Bihar, Jharkhand & Chattisgarh).

• Leading a team of 6TMs & 4 AAMs to expand footprint in eastern India.
• Achievement of overall regional sales & DSO targets by giving strategic inputs to team.
• Implementing strategies to increase brand awareness within the region including organizing promotional events.
• Evaluating individual and team business performance and identifying opportunities for improvement.

Responsible for business of North east, West Bengal & Odisha. Led team of 4 TMs & 2 AAMs.

• Defined & achieved sales targets and motivated team to perform as per expectations & beyond.
• Tracking of KPIs against benchmarking, Debtor management, BTLs, market trends and competitor activities to develop strategic improvement plans.
• Established strong relationships with major accounts and key decision makers to increase sales in designated region.

• .Responsible for achievement of Annual Sales Plan for Upper North (Punjab, Himachal, J&K & part of Haryana) along with product category level targets with the help of a team of 6 TSMs.
• To ensure secondary sales, range selling and establishment of new products in case of 40 trade dealers & 6 franchisees & appointment of partners in non-represented areas.
• Supervised 24 contractors meets, 8 Architects meets & 2 town level meets in the 2021.

Managing 28 distributors and appointed 6 more in the year 2019

• Served more than 1500 hardware outlets across North india, Added 300+ in same year
• Introduced the concept of NDC in the region & supervised Stock planning & liquidation at distributor level, Ensured Market Hygiene by adhering to policies of infiltration, MOP adherence & curtailing wholesale.

• Led team of 10 Distributors, 4 DMs, 8 AROs, 30 DSE's (Off role)& 25 promoters (On role)
• Mentored team on processes, policies, soft skills and IT systems.
• Created distribution strategy & deployed blue print for respective geography of J&K.
• Grew retail universe to achieve width in distribution & managed distributor life cycles.

• Handled 2 distributors(along with 5 DSEs) in Solan & Sirmour districts
• Gained experience of distribution vertical
• Credit management: Ensured & maintained a healthy ROI for my DBRs

• Analyzed,conceptualized & executed strategies to drive sales in Moradabad, Bijnore & Ghaziabad district of Uttar Pradesh
• Handled revenue of 40 cr & ensured availability at retail through adherence to placement norms
• Learnt the basis of Channel management, took AP products to the widest possible customer base in assigned area
• Identified the goals for each retail (schemes/FTS/branding etc.) and then implemented various marketing ways to achieve sales.

• As a trainee, I did research on "Possibilities for FMCG brands in Rural India"