DILIP SINGH
Deputy Manager - Sales
Kolkata,WB
Work Preference
Summary
Catering Sales Manager focused on catering revenue, outdoor catering, and large-format event sales across hotel and retail environments. Develops client proposals, manages event calendars, and coordinates closely with operations to keep confirmed, tentative, waitlisted, and cancelled business aligned with guest expectations. Builds long-term client relationships while supporting hall rentals, ancillary packages, and steady business conversion.
Overview
4
4
Languages
23
23
years of professional experience
Work History
Deputy Manager - Sales
ITC HOTELS
12.2019 - Current
- Managed Wedding & MICE events for 693 Rooms and 1lac Sq ft banqueting
- Generate business through proactive sales calls, networking, client meetings, and relationship building.
- Prepare customized proposals and event solutions based on client requirements.
- Coordinate with Food & Beverage, Operations, Front Office, Housekeeping, and other departments for seamless event execution.
- Handle outdoor catering assignments and ensure successful execution.
- Monitor guest satisfaction and maintain long-term client relationships.
- Manage conference and event calendars including Confirmed, Tentative, Waitlisted, and Cancelled events.
- Trained and mentored junior sales staff on effective sales techniques and strategies.
- Handled Corporate Transient, Big Budget MICE & VVIP event between the complex.
- Focus on incremental revenues through Hall Rental and ancillary package.
- Generated reports of weekly, monthly, quarterly sales activity.
Senior Store Manager
ITC WILLS LIFESTYLE
06.2012 - 11.2019
- Managed overall store operations and profitability.
- Led shift planning, merchandising, inventory control, and visual display standards.
- Coordinated with Supply Chain, Marketing, HR, and Training teams.
- Handled customer inquiries and resolved complaints to maintain satisfaction levels.
- Developed and motivated sales teams to enhance customer experience and drive sales.
- Analysed store performance and implemented corrective action plans.
- Ensured SOP compliance and operational excellence.
Store Manager
MARKS & SPENCER
12.2006 - 06.2012
- Managed complete store operations, sales performance, and team development.
- Ensured achievement of sales targets and operational KPIs.
- Maintained visual merchandising standards and inventory controls.
- Delivered high standards of customer service and operational compliance.
Floor In-Charge
C3 THE MARKET PLACE (TAI INDUSTRIES LTD.)
10.2003 - 11.2006
- Managed administrative and back-office operations.
- Assisted in target setting and performance monitoring.
- Supervised daily store activities and customer service functions.
Sales Associate
WESTSIDE (TRENT LTD.)
04.2003 - 10.2003
- Managed customer service and sales assistance.
- Handled cash transactions and billing operations.
- Supported visual merchandising and store upkeep activities.
Education
Master of Business Administration (MBA) -
Symbiosis Centre for Distance Learning (SCDL)
01-2013
Bachelor of Commerce (B.Com.) - undefined
University of Calcutta
01-2002
Skills
MICE & Conference Sales
Banquet & Catering Sales
Client Relationship Management
Negotiation & Contract Management
Business development
Sales pipeline management
Revenue Generation
Outdoor Catering Operations
Event planning & execution
Sales forecasting
Market analysis
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Intermediate (B1)
Hindi
Upper intermediate (B2)
Bengali
Intermediate (B1)
Nepali
Intermediate (B1)
Timeline
Deputy Manager - Sales
ITC HOTELS
12.2019 - Current
Senior Store Manager
ITC WILLS LIFESTYLE
06.2012 - 11.2019
Store Manager
MARKS & SPENCER
12.2006 - 06.2012
Floor In-Charge
C3 THE MARKET PLACE (TAI INDUSTRIES LTD.)
10.2003 - 11.2006
Sales Associate
WESTSIDE (TRENT LTD.)
04.2003 - 10.2003
Bachelor of Commerce (B.Com.) - undefined
University of Calcutta
Master of Business Administration (MBA) -
Symbiosis Centre for Distance Learning (SCDL)