DINU D

PROFESSIONAL SUMMARY
Results-driven Marketing leader with 13+ years of experience directing end-to-end marketing strategy and operations across 9+ business units and 18+ companies within the Vee Technologies Group, spanning Healthcare (US Hospitals, Clinics, RCM & HIM), Engineering, AEC, Manufacturing, AI & IT, Logistics, Finance & Accounting, eGovernance, Digital Assessment, and Job Portals. Built and led a 30+ member cross-functional marketing organization, driving demand generation, brand growth, and marketing technology transformation across global English and non-English markets. Marketing-led demand generation strategy contributed to company growth from 1,500 to 6,000+ employees by driving high-quality MQLs and sustained pipeline demand.

SCOPE OF INFLUENCE
Owns marketing strategy, operations, and execution across 9+ business units and 18+ enterprise websites, leading a 30+ member team and managing ~$1M in annual project budgets.

KEY ACHIEVEMENTS
• Designed and led the marketing strategy for Vee Technologies' core project, driving quality MQL generation that directly supported company growth from 1,500 to 6,000+ employees
• Received the Business Enabler Award for architecting ProspectAccel, an in-house CRM platform that replaced manual Excel-based tracking with centralized lead management — improving sales team efficiency and lead visibility company-wide
• Built an in-house AI and marketing technology stack (CRM, marketing automation, AI live chat, AI market research, AI outbound calling) across all Group companies, reducing dependency on third-party tools and accelerating go-to-market for new product lines

• Conceived and launched ProspectWiki.com, a new B2B business social networking platform, as a ground-up business enablement initiative — expanding the Group’s product portfolio beyond core service lines
• Scaled marketing operations from a single-entity function to a 9+ BU, 18+ company shared-services model, standardizing strategy, branding, and reporting across diverse industries.

STRATEGIC LEADERSHIP
• Developed and executed integrated marketing strategy aligned to business growth objectives across multiple business units
• Directed global demand generation through SEO, SEM, social media, email marketing, paid media, content marketing, ASO, AEO, GEO, and marketing automation
• Owned corporate branding, positioning, and digital presence across Healthcare, AI & Technology, Engineering, AEC, Manufacturing, Logistics, Finance, Governance, and Education sectors
• Partnered with Sales, Business Development, Product Management, Customer Success, and Executive Leadership to align marketing with pipeline and revenue goals
• Owned marketing operations end-to-end — campaign execution, KPI reporting, performance dashboards, and ROI optimization
• Led market intelligence: competitor benchmarking, customer research, SWOT analysis, and opportunity assessment across global markets
• Presented strategic marketing insights and performance recommendations to senior leadership
• Directed global event management and seminar programs in coordination with Sales and BD

MARKETING TECHNOLOGY & AI TRANSFORMATION
• Spearheaded in-house development of CRM, marketing automation, AI live chat, AI market research, lead generation, marketing PMS, and AI outbound calling tools — deployed group-wide to cut costs and speed up GTM
• Built an enterprise Marketing PMS to manage websites, SSL renewals, ISO documentation, project planning, ticketing, and reporting
• Directed AI-powered market research initiatives for competitor analysis, ICP identification, and B2B opportunity assessment
• Integrated AI tools, including Claude, into website development, UI/UX, SEO, and landing page workflows
• Built an in-house CMS giving marketing teams independent control over website content and assets
• Implemented AI-driven social media automation and AI/LLM-powered live chat to improve engagement while reducing manual workload
TEAM MANAGED
30+ professionals across Digital Marketing, SEO, Content, Graphic Design, CRM, Data Mining, UI/UX, Web Development, and Lead Generation
TOOLS & TECHNOLOGIES
Analytics & Reporting: GA4, Google Tag Manager, Looker Studio, Bing Analytics, Yandex, Microsoft Clarity, HubSpot
Advertising: Google Ads, Meta Ads Manager, LinkedIn Ads, ProspectWiki Ads
CRM & Marketing Automation: HubSpot, Salesforce, Zoho, ProspectAccel CRM
SEO & AI: Claude, SEMrush, Ahrefs, Google Search Console
CORE SKILLS
Marketing Strategy, Demand Generation, Performance Marketing, Marketing Operations, AI Marketing, CRM, Marketing Automation, SEO/SEM/SMM, Brand Management, Team Leadership, Budget Management, P&L-Minded Execution, Web Strategy, Lead Generation

• Performed website analysis, on-page and off-page optimization, keyword research, and implemented SEO strategies to improve organic traffic, search rankings, and overall website performance.

• Performed Off Page Optimization activities including link building, Directory Submission, Social bookmarking, Article submission, Blog Submission, blog commenting, Link Exchange, Forum Submission, Social Media Optimization, Brand Promotion, Classified Ad Posting, Press Releases, and Google Group Discussion to improve website visibility, traffic, and search engine rankings.

• Results-driven Digital Marketing and SEO Specialist with strong experience in website analysis, keyword research, and competitor insights to drive organic growth. Skilled in on-page and off-page optimization, SEM, and social media marketing (Facebook & LinkedIn Ads). Proven ability to build and manage SEO teams, execute link-building strategies, and optimize travel portals like TripGoTrip and TripMac. Hands-on expertise in web analytics, Google Ads (AdWords), AdSense, and performance tracking to improve traffic, conversions, and overall digital presence.

• Performed on-page and off-page optimization, conducted keyword and competitor analysis using Overture (Yahoo), Google AdWords, and Wordtracker, handled link building and social bookmarking, and managed email marketing and brand promotion through platforms like Orkut, Google Buzz, Knol, and Yahoo Chat Rooms.

• Worked as a hospital pharmacist handling medication dispensing, sales, and inventory management for both inpatient and outpatient departments, ensuring patient safety and accurate pharmaceutical care.