Divya Chaudhary
Senior Associate
New Delhi
Summary
Marketing Operations Analyst with 2+ years of experience delivering data-driven performance outcomes across Google Ads and CRM-led environments. Brings hands-on expertise in paid search campaign optimization, Salesforce-powered reporting, and cross-functional client engagement — with a track record of translating analytical insights into measurable business impact. Experienced working within structured, process-driven organizations serving global clients, with strong foundations in workflow optimization, stakeholder reporting, and operational excellence. Seeking to apply performance marketing and analytics capabilities within a consulting environment to help clients drive growth and efficiency at scale.
Overview
2
2
Certifications
5
5
years of professional experience
Work History
Senior Associate – Google Ads
WNS Global Services Pvt. Ltd.
04.2025 - Current
- Managed 8,200+ Google Ads account consultations on a quarterly basis, delivering strategic recommendations across Search, Performance Max, and Demand Gen campaigns to drive client performance improvement.
- Analyzed keyword quality and competitive landscape for 350–400 assigned advertiser accounts quarterly; implemented keyword optimization and negative keyword strategies that improved click-through rates from 2% to 3.5% and delivered approximately 20% cost-per-action improvement within 30 days for clients actively adopting recommendations.
- Conducted discovery consultations with advertisers to identify conversion tracking gaps and campaign performance challenges; recommended conversion bidding strategies (Target CPA, Maximize Conversions) with documented business rationale, resulting in increased conversion volume and client confidence in bid strategy transitions.
- Drove client adoption of Performance Max and Demand Gen campaigns through consultative approach; clients utilizing Performance Max recommendations reported increased conversion quality, while Demand Gen campaign clients expanded YouTube subscription and engagement initiatives following initial performance validation.
- Maintained 24–48 hour email response SLA and bi-weekly check-in cadence with clients; escalated account issues and documented resolution outcomes to support continuous improvement in client satisfaction and retention.
Senior Process Executive
Cognizant Technology Solutions Pvt. Ltd.
03.2023 - 03.2025
- Handled US-based advertisers and their Google Ads account manager queries daily via live chat in a night-shift support environment, resolving issues related to conversion drops, campaign performance, and platform updates within defined SLA windows.
- Developed deep working knowledge of Google Ads platform updates, technical troubleshooting, and performance diagnostics by supporting enterprise-level account managers across diverse campaign types.
- Promoted to Senior Process Executive within 18 months based on demonstrated accuracy, responsiveness, and subject matter expertise in Google Ads operations.
Social Media Marketing Intern
INGLU
08.2021 - 10.2021
- Created and optimized content for social channels; contributed to follower growth and audience engagement initiatives.
Intern – Business Development
Blitzjobs
07.2021 - 08.2021
- Generated qualified leads and outreach across target prospect base; supported in client onboarding.
Education
B.Com (Hons.) -
Guru Gobind Singh Indraprastha University
XII - Commerce with Mathematics
CBSE
X - English
CBSE
Skills
Salesforce CRM (Cases, Reports, Dashboards, Workflow Optimization)
Advanced Excel (VLOOKUP, Pivot Tables, Data Analysis)
PowerPoint (Data Presentation, Client Reporting)
Google Ads Campaign & ROI Management
Certification
Business Analytics Certification Training with Excel
Timeline
Senior Associate – Google Ads
WNS Global Services Pvt. Ltd.
04.2025 - Current
Senior Process Executive
Cognizant Technology Solutions Pvt. Ltd.
03.2023 - 03.2025
Social Media Marketing Intern
INGLU
08.2021 - 10.2021
Intern – Business Development
Blitzjobs
07.2021 - 08.2021
X - English
CBSE
XII - Commerce with Mathematics
CBSE
B.Com (Hons.) -
Guru Gobind Singh Indraprastha University