Ishika Paul
Kolkata
Summary
A proactive and detail-oriented Digital Marketing Executive with hands-on experience in programmatic advertising, geofencing, OTT campaigns, and audio campaigns. Proven ability to deliver high ROAS, optimize campaigns across platforms such as Amazon, Hulu, and DV360, and conduct data-driven research. Excellent communication, strategic planning, and project management skills with a passion for continuous learning and delivering measurable results.
Overview
1
1
year of professional experience
Work History
Digital Marketing Executive
Rocmob Performance Private Limited
Kolkata
03.2025 - Current
- Company Overview: Premium advertising services
- Successfully managed end-to-end programmatic campaigns via DV360, delivering a 4.2x ROAS for ecommerce and OTT clients.
- Optimized video campaigns in DV360 across Amazon, Hulu and other OTT platforms, reducing CPV through creative rotation and audience segmentation.
- Executed geofencing campaigns for retail chains targeting 500+ micro-locations, resulting in a 40% increase in in-store visits within the campaign window.
- Conducted basic keyword research and optimized blog content for SEO using Yoast.
- Premium advertising services
Operations Representative
Concentric
Kolkata
08.2024 - 04.2025
- Consistently achieved and exceeded sales targets, meeting or surpassing monthly/quarterly goals.
- Consistently achieved and exceeded sales targets, meeting or surpassing monthly/quarterly goals.
Education
B.A. - Arts
Seth Anandram Jaipuria College
Kolkata10th -
St Francis School - Gums
KolkataHigh School Diploma -
Kalyani Public School Barasat
KolkataSkills
- OTT & Geofencing Campaigns
- Market Research & Competitor Analysis
- Microsoft Excel
- Strong Communication & Persuasive Writing
- Strategic Thinking & Goal-Oriented Planning
- Project Management
- Dv360
- Geospot
- Google Analytics
- Google Ads
- Groundtruth
- Amazon
- Pontiac Intelligence
Accomplishments
- IIDE Digital Marketing Fundamentals, 08/01/23 - 08/31/23
- Skill Nation, 08/01/24 - 08/31/24, It was a two day workshop of beginner friendly PowerBI practical hands on with real time data.
Hobbies and Interests
- Reading
- Cooking
- Binge-watching
- Travelling
Languages
- Hindi, Professional Working Proficiency
- English, Professional Working Proficiency
- Bengali, Professional Working Proficiency
Timeline
Digital Marketing Executive
Rocmob Performance Private Limited
03.2025 - Current
Operations Representative
Concentric
08.2024 - 04.2025
B.A. - Arts
Seth Anandram Jaipuria College
10th -
St Francis School - Gums
High School Diploma -
Kalyani Public School Barasat
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