Divya Sharma
Noida
Summary
Dynamic E-commerce Manager with a passion for footwear, with experience in buying,procurement, inventory management, and merchandising across both physical stores and online platforms. Proven ability to craft comprehensive purchase orders, fostering strong relationships with vendors to ensure diverse and well-rounded product offerings. Adept at analyzing sales data to inform strategic decision-making and optimize inventory levels. With a keen eye for detail and a commitment to excellence, I consistently drive sales and enhance the customer experience in the fast-paced world of e-commerce.
Overview
5
5
years of professional experience
Work History
Category Manager E Commerce
Redtape
07.2022 - Current
- Implemented strategic category management techniques to drive sales growth.
- Collaborated with marketing team to create targeted advertising campaigns based on consumer trends.
- Reviewed competitor activity in order to stay ahead of industry changes.
- Enhanced online shopping experience and streamlined inventory management.
- Analyzed sales data to identify opportunities for growth in specific product lines.
- Provided leadership, mentoring, and effective project management
- Developed and implemented pricing strategies resulting in improved profit margins and market competitiveness.
- Introduced innovative merchandising techniques, improving product discoverability and sales.
- Streamlined logistics operations, reducing shipping times and costs.
Buyer
Redtape- DUBAI
07.2022 - 10.2023
- Create buy plan for the upcoming season and make sure to complete all buying according to buy plan
- Maintained key item stock levels across all stores while considering future orders yet to be received
- Forecasting new trend with Redtape India team to create purchase orders for a sale period of 6-9 months
- Create store to store transfers based on reports detailing sales trend and store performance
- Make sure that all new orders receive on time taking follow up with factories
- Detailed analysis of each category sale and create additional purchase orders if needed
- Remove poor performing styles from future buys
- Strategic product line planning, margin and pricing architecture
- Allocate and replenish stock through order coordination and follow up to assist in the achievement of division’s business objectives
- Analysis of article/store wise sell thru and take actions
- Maintain on time delivery to stores by closely follow up with warehouse and accounts
- Ensuring maximum stock cover of 4 months
- Liquidating slow movers and old stock and maintaining budgeted average discount.
Assistant Buyer/ Footwear Merchandiser
RED TAPE INDIA
08.2021 - 07.2022
- Effectively oversaw the production of 15 lakh pairs per season for the women’s and kids’ athleisure category.
- Co-owner in the development of the product, negotiation of cost, discount, and making barcode and EAN for pan India
- Create purchase orders and buying sheet, resolve any issue from team, vendors, and retail team
- Reviewed inventory reports and monitored backorders to prioritize purchases based on customer demand.
- Negotiated product prices, discounts and shipping incentives with vendors.
- Collaborated with vendors to ensure timely delivery of products at competitive prices.
Product Development Merchandiser
Leiner Shoes Pvt. Ltd. (Noida)
04.2019 - 08.2021
- Developing samples as per customer’s requirement, specs sheets and designs
- Working closely with buyers and team to plan product range
- Customers order follow up till their end deliveries on time
- Samples costing with costing team
- Specialized in ladies footwear category, handling accounts of international brands across the world like: - UK , USA , GERMANY And FRANCE
- Brands Handling – UK – Fairfax and favor, Hush, Hotter France - Eram
- USA – Vida Shoe (Andre Assous)
- Germany - Salamander.
Education
Post-Graduation - Footwear design And Development Institute
01.2019
BBA - CCSU
01.2017
Intermediate (12th) - RAM-EESH INTERNATIONAL SCHOOL
01.2014
Skills
- E-commerce Management
- Procurement
- Inventory Management
- Data Analysis
- Sales Monitoring
- Communication
- Strategic Thinking
- Pricing Strategy
- Team Leadership
- Technical Proficiency
Timeline
Category Manager E Commerce
Redtape
07.2022 - Current
Buyer
Redtape- DUBAI
07.2022 - 10.2023
Assistant Buyer/ Footwear Merchandiser
RED TAPE INDIA
08.2021 - 07.2022
Product Development Merchandiser
Leiner Shoes Pvt. Ltd. (Noida)
04.2019 - 08.2021
Post-Graduation - Footwear design And Development Institute
BBA - CCSU
Intermediate (12th) - RAM-EESH INTERNATIONAL SCHOOL
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