Work Preference
Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Disclaimer
HONOURS & AWARDS
Timeline
Open To Work
Hi, I’m

Ezhilarasan Ekambaram

General Manager - Ecommerce
Chennai,TN
Ezhilarasan Ekambaram

Work Preference

Job Search Status

Open to work

Desired Job Title

Brand Manager - Ecommerce and Digital MarketingEcommerce Marketing ManagerDigital Marketing ManagerDigital Marketing StrategistDigital Marketing Expert

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid
Location: Chennai, TN, INBengaluru, KAHyderabad, TG
Open to relocation: Yes

Important To Me

Career advancementWork-life balanceHealthcare benefitsCompany Culture

Summary

Results-driven Online Marketing, AI Automation, and E-Commerce professional demonstrating expertise in developing and executing digital strategies that drive measurable business growth. Achieved significant improvements in brand presence and marketing ROI through data-driven approaches while leveraging AI tools for workflow automation and business process optimization. Focused on enhancing digital sales channels and leading cross-functional teams to deliver impactful outcomes in performance marketing, e-commerce operations, and organizational branding.

Overview

4
Languages
10
years of professional experience

Work History

XEMEX PHARMACEUTICALS PRIVATE LIMITED
Chennai, Tamil Nadu

General Manager E-Commerce
01.2024 - Current

Job overview

  • Directed e-commerce, digital marketing, and digital transformation functions with full responsibility for online revenue, business strategy, product commercialization, customer acquisition, operations, technology, and team leadership. Built and managed 15-member cross-functional team spanning e-commerce, digital marketing, customer support, telecalling, and operations.
  • Managed end-to-end e-commerce business lifecycle across product development, market research, pricing, online sales, customer acquisition, conversion, fulfilment, customer experience, retention, and business growth.
  • Drove E-Commerce strategy and online business development, identifying new digital channels, revenue opportunities, customer segments, product opportunities, and growth initiatives to enhance overall business performance.
  • Lead digital marketing and online brand strategy across Performance Marketing, SEO, Social Media, Content Marketing, Customer Acquisition, Conversion Optimization, and Digital Branding.
  • Built and managed a cross-functional team, establishing organizational structures, KPIs, workflows, reporting mechanisms, performance standards, and operational processes.
  • Implement AI-powered workflow automation to reduce repetitive manual processes, improve operational efficiency, streamline workflows, and accelerate business decision-making.
  • Lead the development of AI-powered Business Intelligence and Management Dashboards for centralized monitoring of E-Commerce, sales, operational, customer, and business KPIs.
  • Drive AI-assisted Customized CRM Development, translating business requirements into CRM workflows, customer management processes, sales follow-up systems, and operational functionality using AI-enabled development tools.
  • Apply Generative AI, AI-assisted application development, automation tools, and AI APIs to improve business processes, analytics reporting, application development, and operational scalability.

DIGICARNATION
Chennai, Tamil Nadu

Head of Digital Marketing
01.2023 - 01.2024

Job overview

  • Led digital marketing strategy, client acquisition, campaign management, team leadership, performance analytics, and digital growth initiatives within a digital marketing agency. Managed a team of digital marketing professionals and supported a portfolio of client acquisition and retention initiatives.
  • Led and mentored a 7-member digital marketing team, driving performance, capability development, execution quality, and professional growth.
  • Planned, executed, and optimized 200+ digital marketing campaigns across multiple channels.
  • Managed annual digital marketing budget of ₹25 lakh, optimizing resource allocation to enhance campaign performance.
  • Contributed to acquisition of 4 new clients generating ₹1.5 lakh in recurring monthly revenue, with 6 additional clients in the pipeline.
  • Developed integrated Digital Marketing, SEO, Content Marketing, Social Media, Lead Generation, and Brand Building strategies aligned with client business objectives.
  • Defined and monitored KPIs and performance metrics to evaluate campaign effectiveness and identify optimization opportunities.
  • Conducted market research, competitor analysis, and customer analysis to inform strategic decision-making and improve digital performance.
  • Developed lead generation and conversion strategies to improve sales funnel performance and revenue opportunities.
  • Directed content strategy and optimization to improve digital engagement, organic traffic, brand visibility, and customer acquisition.
  • Managed website optimization and UX improvements focused on lead generation, conversion, and customer retention.
  • Developed SLAs and RFPs to enhance client engagement and accountability while streamlining service delivery and operational processes.
  • Conducted training and knowledge-sharing initiatives to improve team capabilities and execution standards.

AETRAM GROUP OF COMPANIES
Chennai, Tamil Nadu

Digital Marketing Manager
01.2023 - 01.2023

Job overview

  • Led digital marketing, brand strategy, business consulting, team management, and digital transformation initiatives across multiple business functions.
  • Led a 20+ member cross-functional team covering Advertising, Branding, Content Strategy, Social Media, Traditional Marketing, and Creative Design.
  • Managed end-to-end digital campaigns, content strategy, engagement planning, and brand development.
  • Developed Digital Marketing and Business Transformation strategies aligned with organizational objectives and growth priorities.
  • Defined KPIs, budgets, operational processes, and performance management frameworks for team alignment and strategic execution.
  • Enhanced digital brand visibility, customer acquisition, and end-user engagement through targeted marketing initiatives.
  • Defined team KPIs, budgets, operational processes, and performance management frameworks.
  • Established structured processes for lead identification, sourcing, targeting, and workflow optimization to streamline campaign effectiveness.
  • Collaborated with senior leadership and cross-functional stakeholders on strategic planning, business development, and organizational initiatives.

VIZZA INSURANCE BROKING SERVICES PRIVATE LIMITED
Chennai, Tamil Nadu

Digital Marketing Manager
01.2021 - 01.2023

Job overview

  • Led digital marketing strategy encompassing performance marketing, lead generation, social media, content, analytics, market intelligence, and cross-functional initiatives.
  • Designed and implemented digital marketing strategies based on customer segments, market trends, business objectives, and product positioning.
  • Increased organizational Facebook brand presence by 125% within 3 months through targeted content and digital campaigns.
  • Increased Instagram engagement from 25,000 to 750,000, delivering approximately 30X growth in engagement through creative content and social media strategy.
  • Generated 250% growth in leads within 6 months through audience segmentation, persona development, campaign experimentation, and lead-generation optimization.
  • Oversaw campaigns across Meta Business Suite, Meta Ads Manager, Google, LinkedIn, Instagram, WhatsApp, and Email Marketing platforms to optimize performance.
  • Developed targeted Email Marketing and Content Marketing campaigns for customer acquisition and engagement.
  • Utilized LinkedIn Sales Navigator for business intelligence, lead generation, competitive analysis, and digital strategy development.
  • Partnered with Executive Leadership, HR, Finance, Operations, Marketing, and Sales to drive cross-functional business initiatives.
  • Developed and managed digital marketing budgets and monitored campaign costs and performance.
  • Supported website development, content management, UX optimization, and digital process automation.
  • Conducted Market Intelligence, Customer Behavior Analysis, Competitor Analysis, and Digital Performance Analysis.
  • Used tools including SEMrush, Ahrefs, Screaming Frog, SpyFu, Google Search Console, and keyword research platforms for data-driven strategy development.
  • Applied statistical and analytical techniques including time-series analysis, frequency analysis, and trend analysis to support marketing decisions.

MASONKART PRIVATE LIMITED
Chennai, Tamil Nadu

Digital Marketing Executive
01.2020 - 01.2021

Job overview

  • Executed multi-channel lead generation and digital marketing campaigns using tailored acquisition strategies to enhance user engagement.
  • Optimized website performance, customer journeys, and digital conversion opportunities through data-driven analysis.
  • Managed lead funnels and customer journeys across pre-sales and post-sales stages.
  • Conducted campaign performance and time-series analysis to identify trends and optimization opportunities.
  • Applied Predictive and Prescriptive Analytics to generate insights for SEO and digital marketing strategy improvement.
  • Optimized website performance and customer journeys through data-driven analysis, identifying digital conversion opportunities.

FUTURE VIEW AUTOMATION
Chennai, Tamil Nadu

Digital Marketing Associate
01.2017 - 01.2020

Job overview

  • Managed social media marketing and digital content initiatives to increase audience engagement and growth.
  • Conducted keyword research and competitive analysis to inform SEO strategies for websites and digital campaigns.
  • Planned and executed social media advertising campaigns utilizing demographic and interest-based targeting to enhance audience reach.
  • Supported digital campaign execution, content development, audience targeting, and website optimization.
  • Developed custom landing pages aligned with product positioning, customer expectations, and campaign objectives.

Education

Jerusalem College of Engineering
Chennai

Bachelor of Engineering (B.E.) from Electronics & Instrumentation Engineering
05-2017

University Overview

Majors: Automation, Signal Processing

G.K. Shetty Hindu Vidyalaya
Chennai

Higher Secondary Certificate (XII) from Computer Science
05-2013

University Overview

Major: Computer Science

Skills

E-commerce management

E-Commerce management

D2C & Marketplace Operations

E-Commerce strategy

Online Sales & Revenue Growth

Shopify & E-Commerce Platforms

Product & Catalog Management

Pricing, Promotions & Discount Strategy

Conversion optimization

Order management

Marketplace optimization

CRM & Customer Retention

E-Commerce analytics

DIGITAL MARKETING & GROWTH

Digital marketing strategy

Performance Marketing & Paid Media

SEO and PPC

Social Media & Campaign Management

Lead generation

Email automation

Brand development

Customer Acquisition & Retention

Marketing analytics

AI, AUTOMATION & DIGITAL TRANSFORMATION

Process automation

Workflow automation

Application development

Generative AI

API integration

Team leadership

Problem resolution

Operations management

Team leadership

Customer relations

Inventory control

Process improvements

Strategic planning

Performance improvement

Interpersonal communication

Accomplishments

  • NCC State Award — 2010
  • Topper – Sergeant
  • Managed the Battalion for Parade March during CITC and RDC Camps under Signals NCC.
  • NSS Best Coordinator — 2015
  • Served as Manager and Point of Contact, leading and coordinating a team of NSS volunteers during the Social Service Camp organized by the State Senior NSS Camp.
  • IMSC — 2009
  • Institute of Mathematics and Sciences
  • Participated in Decision-Making and Problem-Solving Inter-School Competitions.

Software

Claude

Replit

GMB

GSC

META AD MANAGER

Google Ad Space

SEMRush

GTM

GA4

Disclaimer

I hereby declare that all the information furnished above is true and correct to the best of my knowledge

HONOURS & AWARDS

NCC State Award — 2010, Topper – Sergeant, Managed the Battalion for Parade March during CITC and RDC Camps under Signals NCC., NSS Best Coordinator — 2015, Served as Manager and Point of Contact, leading and coordinating a team of NSS volunteers during the Social Service Camp organized by the State Senior NSS Camp., IMSC — 2009, Institute of Mathematics and Sciences, Participated in Decision-Making and Problem-Solving Inter-School Competitions.

Timeline

General Manager E-Commerce

XEMEX PHARMACEUTICALS PRIVATE LIMITED
01.2024 - Current

Head of Digital Marketing

DIGICARNATION
01.2023 - 01.2024

Digital Marketing Manager

AETRAM GROUP OF COMPANIES
01.2023 - 01.2023

Digital Marketing Manager

VIZZA INSURANCE BROKING SERVICES PRIVATE LIMITED
01.2021 - 01.2023

Digital Marketing Executive

MASONKART PRIVATE LIMITED
01.2020 - 01.2021

Digital Marketing Associate

FUTURE VIEW AUTOMATION
01.2017 - 01.2020

G.K. Shetty Hindu Vidyalaya

Higher Secondary Certificate (XII) from Computer Science

Jerusalem College of Engineering

Bachelor of Engineering (B.E.) from Electronics & Instrumentation Engineering

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Ezhilarasan EkambaramGeneral Manager - Ecommerce