Divya Srinivasa

A 50-year-old company specializing in verification and validation of embedded software with a broad industry presence. Website: https://ldra.com/

• Advanced through marketing roles, starting as Coordinator, then promoted to Assistant Manager, and ultimately to Marketing Manager, demonstrating increasing leadership, responsibility, and growth.
• Developed and executed marketing activities across India & Southeast Asia, driving brand awareness and customer engagement.
• Designed and executed impactful experiential marketing initiatives, engaging audiences through innovative campaigns that built memorable brand experiences.
• Strategized, planned, and executed numerous proprietary conferences, seminars, webinars, training, and Exhibition booths.
• Conceptualized, launched, and flawlessly executed the flagship Embedded Safety & Security Summit (ESSS), establishing it as a premier industry event with eight successful editions.
• Secured sponsorships generating up to 50% of the flagship event's budget while cultivating strong, ongoing relationships with sponsors to ensure the fulfillment of agreed-upon deliverables.
• Strategically identified, secured sponsorships, and managed exhibition booths at relevant industry expos, negotiating favorable pricing and deliverables with event organizers.
• Successfully transitioned ESSS to virtual format for 2yrs, overseeing planning and execution, including platform selection, pre-recorded and live sessions, virtual booths, and resource centers.
• Negotiated favorable pricing with vendors and event organizers, saved an average of 30%.
• Developed branding strategies for exhibition stalls, including custom designs.
• Collaborated effectively with internal stakeholders and external partners to ensure seamless event execution.
• Managed events and marketing budgets ensuring cost-effectiveness and smooth execution.
• Coordinated with sales teams on distributor and account-based marketing initiatives.
• Post-event analysis and feedback of events.
• Mentored role for junior colleagues.

A 29-year-old Media focusing on online and offline publications focusing on the IT and startup ecosystem. https://www.siliconindia.com/

• Handled technology, start-up and CXO-level events, focusing on speaker management and sponsorships, generating revenue up to 80%.
• Spearheaded comprehensive event planning, encompassing agenda development, speaker identification, and acquisition.
• Executed promotional efforts through HTML mailers, and led the conception and review of event creatives with design teams.
• Led 75+ technology conferences in the span of two years.
• Launched and managed four web portals and four weekly digests covering QA, BI, Cloud and Mobile Applications.
• Managed a team of 8 handling speaker and content management.