Diwakar B M
Bengaluru,KA
Summary
Dynamic and execution-focused Sales, Business Development, and Supply Chain professional with over 20 years of leadership experience in Retail and Agribusiness. Proven track record of driving growth, profitability, and operational excellence from farm-to-fork models. Adept at strategic planning, P&L management, vendor development, and leading high-performing teams across multi-state operations.
Overview
24
24
years of professional experience
Work History
Manager - Sales & Marketing
Hortifrut IG Berries Pvt. Ltd.
04.2024 - Current
- Develop and implement national-level sales and marketing strategies for Blueberries in the Indian market, expanding customer base across wholesale, retail, and institutional segments. Collaborate with operations, logistics, and quality teams to align supply with demand and represent the brand in trade events and exhibitions.
Senior Manager
Shapos Services Pvt. Ltd. (Reshamandi)
01.2022 - 03.2024
- Business Head for Silk Business, Led the business across four states with 100+ member team. Handled Procurement, Distribution, Operations and Sales and other functional areas with core responsibility of creating a high scale profitable business across Karnataka, Tamil Nadu and Andhra Pradesh and Maharashtra states. Responsible for P&L, operational growth, and GTM strategy. Partnered with tech teams to digitize silk value chain and improve adoption among farmers and weavers.
Zonal Lead Fruits and Vegetables
Future Retail Limited
08.2019 - 01.2022
- Managed category operations for 250 stores across five states (Karnataka, Andhra, Telangana, Kerala Tamilnadu). Oversaw sourcing, procurement, pricing, quality, promotions, planograms, display and trainings for F&V Category, ensuring profitability and process excellence.
Chief Manager
Reliance Retail Limited
04.2018 - 08.2019
- State Head For Fruits and Vegetables Business For Andhra Pradesh State Reliance Fresh and Smart Stores. Developed yearly, monthly and weekly plan for Fruits and Vegetables business and achieving the business targets.
Category Manager - Fresh Food (Fruits & Vegetables, Dairy, Frozen, Bakery)
Foodworld Supermarkets Pvt. Ltd.
11.2013 - 04.2018
- Handled complete Fresh category (F&V, Dairy, Frozen, Bakery) contributing 35% of business. Implemented competitive pricing strategies, supplier development, and inventory optimization. Achieved Category sales, profit and income goals and objectives of Fresh category through monitoring trends within the market segments; developing strategies to grow the market share of F&V category.
Area Manager Retail Operations
Coromandel International Ltd.
06.2013 - 11.2013
- Led operations for 15+ agri-input retail outlets spread over Yadgiri district of Raichur (Hyderabad Karnataka) region, improving sales, customer engagement, and non-fertilizer revenue through rural market penetration.
Product Manager (Fruits & Vegetables)
Moksha Yug Access (India) Pvt. Ltd.
04.2012 - 06.2013
- Managed procurement and retail operations for The Good Chain stores and B2B institutional sales. Developed cost-quality sourcing models and supported expansion of dairy brand MilkRoute.
Territory Sales Manager, Business Development Karnataka
FieldFresh Foods Pvt. Ltd. (A Bharti Enterprise)
03.2009 - 04.2012
- Handled business development for Fresh and Frozen Foods in Karnataka. Expanded presence across key markets and strengthened distribution network.
Senior Associate
Reliance Retail Limited
09.2006 - 03.2009
- Managed procurement planning and logistics for F&V category (120 MT/day). Established collection centers, optimized inbound and outbound logistics, and implemented supply chain SOPs.
Officer
Foodworld Supermarkets Pvt. Ltd.
09.2005 - 09.2006
- Handled the for procurement from collection centers for Bengaluru and Hyderabad Foodworld Stores. Key responsibilities were: Procurement, Quality Management, Visual merchandising. Supported display planning, promotions, and farmer network alignment.
Junior Coordinator
Safal Market
05.2004 - 08.2006
- Handled in-warding, quality segregation, and logistics for F&V operations, ensuring stock upkeep and labour efficiency.
Plant Incharge
Karnataka Carbo Gas Industries
08.2001 - 04.2004
- Managed production, raw material planning, and manpower for manufacturing operations. Ensured continuous process improvement and safety compliance.
Education
Bachelor of Science - Statistics, Mathematics’ & Computer Science
Bangalore University
Bengaluru01-2001
Skills
- F&V Category Management
- Buying & Merchandising of F&V
- Dairy-Frozen-Bakery Cat Management
- Supply Chain Optimization
- Business Development (F&V, Diary, Frozen)
- Sales & Marketing
- Market Intelligence
- Strategic Planning
- Cross-functional Leadership
Languages
Kannada
English
Hindi
Tamil
Telugu
Timeline
Manager - Sales & Marketing
Hortifrut IG Berries Pvt. Ltd.
04.2024 - Current
Senior Manager
Shapos Services Pvt. Ltd. (Reshamandi)
01.2022 - 03.2024
Zonal Lead Fruits and Vegetables
Future Retail Limited
08.2019 - 01.2022
Chief Manager
Reliance Retail Limited
04.2018 - 08.2019
Category Manager - Fresh Food (Fruits & Vegetables, Dairy, Frozen, Bakery)
Foodworld Supermarkets Pvt. Ltd.
11.2013 - 04.2018
Area Manager Retail Operations
Coromandel International Ltd.
06.2013 - 11.2013
Product Manager (Fruits & Vegetables)
Moksha Yug Access (India) Pvt. Ltd.
04.2012 - 06.2013
Territory Sales Manager, Business Development Karnataka
FieldFresh Foods Pvt. Ltd. (A Bharti Enterprise)
03.2009 - 04.2012
Senior Associate
Reliance Retail Limited
09.2006 - 03.2009
Officer
Foodworld Supermarkets Pvt. Ltd.
09.2005 - 09.2006
Junior Coordinator
Safal Market
05.2004 - 08.2006
Plant Incharge
Karnataka Carbo Gas Industries
08.2001 - 04.2004
Bachelor of Science - Statistics, Mathematics’ & Computer Science
Bangalore University
Career Highlights
- Expanded Blueberry market presence for Hortifrut IG Berries Pvt. Ltd. across India by building strategic partnerships with retail chains and distributors.
- Led Reshamandi’s Silk vertical across four states, managing 100+ member team and achieving profitability through efficient market penetration and GTM strategies.
- Spearheaded Category Management for Fruits & Vegetables at Foodworld, Future Retail and Reliance Retail, The Good Chain, ensuring consistent growth and margin improvement across multiple states.
- Streamlined supply chain operations, reducing procurement costs and improving sourcing efficiency across retail formats and distribution centers.
- Successfully established vendor ecosystems, quality standards, and logistics networks ensuring superior product delivery and customer satisfaction.