Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic
Diwakar Mandal

Diwakar Mandal

Bangalore

Summary

Seasoned marketing and sales excellence professional with over 10 years of dynamic experience in market research, competitive intelligence, product positioning and messaging, and strategic deal support. Expert in delivering actionable insights through research and developing sales collateral and knowledge materials that enhance competitive positioning and drive sales success.

Overview

12
12
years of professional experience

Work History

Specialist - Marketing

EdgeVerve Systems Ltd
12.2018 - Current
  • Spearheaded product positioning, messaging and value proposition articulation for Finacle Digital Banking offerings
  • Managed competitive intelligence and market insights to enhance positioning and sales intelligence
  • Created impactful sales materials, including brochures, pitch decks, and videos to effectively communicate product value proposition
  • Developed sales enablement materials such as playbooks, demo scripts, battlecards, pitch emailers, FAQs and case studies to enhance sales effectiveness
  • Authored industry reports, blogs, and whitepapers to establish brand authority and competitive differentiation
  • Conducted market and competitive trend analysis to refine business communication and effectiveness
  • Maintained engagement scorecards to track and enhance stakeholder engagement and sales metrics
  • Fostered stakeholder collaboration across sales, delivery and product to boost alignment and sales impact
  • Evangelized Finacle product propositions among clients, prospects, partners, analysts, and media
  • Played a foundational role in conceptualization and launch of the new Infosys Finacle brand messaging.

Research Manager

MEDICI Global
11.2016 - 12.2018
  • Led and delivered research and consulting projects for banks and FinTechs, driving thought leadership
  • Authored over 50 articles and reports for MEDICI, with many cited as source in leading industry reports
  • Represented MEDICI as a panel speaker and managed company’s presence in industry events
  • Other responsibilities include drafting proposals, team management, hiring and training of FTEs/interns.

Senior Associate Consultant

Infosys Limited
04.2012 - 11.2016
  • Supported Financial Services leadership and account teams with segment insights, competitive intelligence, account-level insights, and client-specific research requirements
  • Contributed to win-loss analysis, pipeline tracking, and revenue growth trend analysis
  • Other contributions included designing proof-of-concept wireframes for an Infosys IP, overseeing unit-level hackathons and innovation initiatives, and managing unit-level CRM migration.

Education

PGDM - Marketing

Institute of Management Technology
2012

B.Tech - Electronics & Communications

Amrita Vishwa Vidyapeetham
2010

Skills

  • Product positioning and messaging
  • Sales enablement and deal support
  • Market research
  • Competitive analysis
  • Customer segmentation and targeting
  • Trend analysis
  • Team management and mentoring
  • Objection handling
  • Buyer persona development
  • Teamwork and Collaboration

Additional Information

  • Winner of Infosys Award for Excellence in 2021-22 and 2022-23
  • Work cited in leading industry reports, including by Capgemini and the World Bank
  • Received the Employee of the Year award at MEDICI Global in 2017

Timeline

Specialist - Marketing

EdgeVerve Systems Ltd
12.2018 - Current

Research Manager

MEDICI Global
11.2016 - 12.2018

Senior Associate Consultant

Infosys Limited
04.2012 - 11.2016

PGDM - Marketing

Institute of Management Technology

B.Tech - Electronics & Communications

Amrita Vishwa Vidyapeetham

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Diwakar Mandal