Diwakar Reddy Kamatham
Hyderabad
Summary
Experienced SFE Data Analyst with 8+ years in advanced data analysis and visualization, specializing in sales force effectiveness (SFE) within the pharmaceutical industry. Skilled in Power BI, Excel, and incentive planning, with a proven ability to deliver actionable insights and drive business performance.
Overview
11
11
years of professional experience
Work History
SFE Specialist
Dr.Reddys
Hyderabad
10.2023 - Current
- Managed end-to-end deliverables for AAA (Thailand, Malaysia, Vietnam) and ANZ markets.
- Developed dashboards and automated KPI reports for sales teams.
- Collaborated with global SFE teams and external vendors (IQVIA, VEEVA) to implement strategic data analysis projects.
- Designed and audited incentive plans for sales teams across multiple regions.
- Supported customer segmentation and territory alignment.
- Use strong quantitative and analytic abilities to integrate and analyze pharma data, including sales, market, and promotional data.
- Customer segmentation , targeting and Sales Force Sizing
SFE Data Analyst
AstraZeneca
Bangalore
04.2015 - 09.2023
- Led a team of six to optimize commercial excellence strategies.
- Designed and implemented Power BI dashboards, delivering over 20 reports monthly.
- Integrated Veeva CRM with internal applications for real-time KPI tracking.
- Prepared and managed incentives for 900+ sales employees.
- Launched automated incentive tools, reducing manual processes, and errors.
- Developed performance trackers and appraisal templates for sales teams.
- Sales Force Sizing and Territory Management.
Sr. MIS Executive
Lodha Group
Hyderabad
02.2014 - 03.2015
Education
Bachelor of Science -
Mahatma Gandhi Kasi Vidyapeet
Kasi04-2009
Skills
- Commercial Data Analytics
- Incentive design and automation
- Territory Management
- Compliance monitoring
- Documentation management
Accomplishments
- Launched automated incentive tools, increasing efficiency across teams.
- Received multiple awards, including the Country President Award (2019).
- Integrated Power BI for real-time KPI visibility, boosting performance within 3 months.
- Trained 300+ employees in advanced Excel and data analytics.
Timeline
SFE Specialist
Dr.Reddys
10.2023 - Current
SFE Data Analyst
AstraZeneca
04.2015 - 09.2023
Sr. MIS Executive
Lodha Group
02.2014 - 03.2015
Bachelor of Science -
Mahatma Gandhi Kasi Vidyapeet
Similar Profiles
MUDASSIR SHAIKHMUDASSIR SHAIKH
AREA BUSINESS MANAGER at Dr.Reddys labAREA BUSINESS MANAGER at Dr.Reddys lab
MALLIKARJUN AGASANALLIMALLIKARJUN AGASANALLI
AREA SALES MANAGER at DR.REDDYS LABORETORIESAREA SALES MANAGER at DR.REDDYS LABORETORIES
Sudhanshu Shekhar SiddharthaSudhanshu Shekhar Siddhartha
Territory Manager at Dr.Reddys LaboratoriesTerritory Manager at Dr.Reddys Laboratories