Dr.Jeevitha R

Dynamic and results-oriented Senior Assistant Professor in Finance and Head of Placements with a proven track record at M S Ramaiah Institute of Management. Known for enhancing placement rates by 40% through strategic industry partnerships and innovative career services programs.Achieved a top 6 B-School placement ranking by driving impactful placement strategies and fostering strong ties with top-tier employers

A finance domain expert with extensive experience in financial analysis, investment management, corporate finance, and risk assessment.Demonstrated excellence in teaching finance, having developed and delivered high-impact courses in corporate finance, financial modeling, and investment management. Published research papers in high impact journals, contributing to the academic reputation of the institution. Adept in quantitative analysis, using advanced statistical tools and software such as Excel, real-world applications into the curriculum.

Mentored over 1000 + students, guiding them through academic growth and career development. Skilled in curriculum development, student mentorship, and career counseling, helping students transition successfully into high-paying roles. Proven ability to balance academic responsibilities with leadership duties, consistently enhancing both student outcomes and the institution's reputation.

• Certified Course on " Financial Modelling and Valuation using Advanced Excel" in Udemy 365 Careers.
• Certified Course on “Fintech Industry” in ATAL.
• Certified Course on " Financial Analytics" in ATAL.
• Certified Course on " Front Accounting " in Swayam.
• Certified Course on “ Business Analytics for Decision Making
• Attended FDP on “ Research Methodologies and Data Analytics using SPSS & R” conducted by SSB, Puttaparthi.
• Attend the webinar on “Investor Protection and Capital Market Regulations in India,” organized by SEBI.

• Played a pivotal role in securing a top 6 ranking in the Times of India B-School Rankings 2024-25 for placement success, enhancing the institution's national reputation
• Successfully conducted FDP on " Financial Modelling" in 2024 with around 50+ participants and received widespread recognition and positive feedback.
• Conducted seminars and trained women entrepreneurs in professional bodies like eMege and AWAKE on the topic" Finance for Non- Finance"
• Conducted workshops and trained MSRIT, MSRUAS, MSRASC MBA students on "Placements Preparedness"
• Associated with MSRIT, CS department for the project on Web 3 under the leadership of Dr. Annapurna and Prof. Nagabhushan.
• Mallieswari R, Jeevitha R, Niharika Mishra, "Gen Z Perspective of E-commerce Logistics Service Quality on Home Delivery during the Pandemic: SEM Approach to Customer Satisfaction and Loyalty" was awarded as the best paper at the International Conference (NLDICM-2023) on Challenges and Opportunities for Entrepreneurship and Business Growth (February 17-18, 2023). https://doi.org/10.31794/NLDIMSR.7.1.2023.13-29.
• Successfully brought the Bangalore Chamber of Industry and Commerce (BCIC) to the institute, fostering valuable industry partnerships
• Conducted several workshops, guest talk and training to UG and PG students across Bangalore and outside.
• Member of eMerge
• Member of ASSOCHAM, Bangalore chapter.

• Leadership Development
• Research & Publications
• Teaching & Curriculum Innovation
• Exploring emerging topics in Finance
• Financial Literacy Advocacy
• Networking & Strategic Partnerships
• Public Speaking & Mentoring
• Travel & Cultural Exploration
• Cooking
• Fitness & Wellness

BOOK CHAPTERS

On process

• Carbon Finance- A Platform for Development of Sustainable Business (Publication in progress-Betham Science, Scopus)
• Digitization and Sustainable Development (Publication in progress-Betham Science, Scopus)
• Triple bottom-line approach and sustainable performance measurement: HRM functions (Publication in progress-Bentham Science, Scopus).

Published

• Bhanumathi, Jeevitha, Sathish Babu," Generic Framework for AI-based E-learning for employee training and Quality Learning Experience." CRC press. (Taylor and Francis Publication, released in Feb 2025).
• Jeevitha, R., Bhanumathi, P., & Mukherjee, S. (2024). Blockchain-Based Financial Systems Deployment and Challenges: Comparative Study Across Several Countries. In Harnessing Blockchain-Digital Twin Fusion for Sustainable Investments (pp.) 120-147). IGI Global. DOI: 10.4018/979-8-3693-1878-2, ISBN13: 9798369318782|ISBN13 Softcover: 9798369346556|EISBN13: 9798369318799 (Scopus Indexed)
• Bhanumathi, Jeevitha R, Anjali M, “Diversity, Equity, and Inclusion: Impact on Multi- Generational Workforce Engagement and Productivity in the Post-Pandemic Era” for Effective Human Resources Management in the Multi-generational Workplace book, DOI: 10.4018/979-8- 3693-2173-7, ISBN13: 9798369321737|EISBN13: 9798369321744. IGI Global.18th Dec 2023(Scopus Indexed).
• Bhanumathi, P., Jeevitha, R., & Rema, V. (2023). Embedding Technology in Human Resource Management. In Managing Technology Integration for Human Resources in Industry 5.0 (pp. 1- 19). IGI Global DOI :10.4018/978-1-6684-6745-9, ISBN13:9781668467459, ISBN 10: 1668467453, EISBN 13:9781668467473, ISBN 13 Softcover :9781668467466 P.
• Bhanumathi,Jeevitha. R, B.Sathish Babu. (2023). Identifying Unconscious Human Bias in Employee Retention Using Artificial Intelligence: IT Sector. European Economic Letters (EEL), 13(3), 810–818. https://doi.org/10.52783/eel.v13i3.371.
• Book Chapter published in First Edition: May 2022 Copyright© 2022 by ICBM-SBE, Hyderabad Title: Fintech: A Changing Paradigm Editors: Dr. Syed Azhar, Dr. Marimuthu, K.N., Dr. B. Ramesh, Ashish Balapur ISBN: 978-93-91355-71-5 (HARD BOUND) (subtitle :Start-UPS and Funding to Fintech authored by Prof. Jeevitha R. Dr. Bhanumathi P. Dr. Binoy Mathew)

PAPER PRESENTATIONS & PUBLICATIONS:

On process

• Presented paper on "Magnifying Shareholder’s Return by Accenting Financial Leverage of the Firm: A Study with respect to New Age Companies from Top Emerging Sectors" for the MSRIT International Conference on ' Innovation and Sustainability.

Published & Presented

• Presented paper on "Magnifying Shareholder’s Return by Accenting Financial Leverage of the Firm: A Study with respect to New Age Companies from Top Emerging Sectors" for the ICER International Conference on ' Strategic Agility and Resilience: Benchmarks and Best Practices’
• Mallieswari R, Jeevitha R, Niharika Mishra, Gen Z Perspective of E-commerce Logistics Service Quality on Home Delivery during the Pandemic: SEM Approach to Customer Satisfaction and Loyalty” awarded as best paper in International Conference (NLDICM-2023) on Challenges and Opportunities for Entrepreneurship and Business Growth (February 17-18, 2023) https://doi.org/10.31794/NLDIMSR.7.1.2023.13-29
• Jeevitha R, Rema.V , A Critical Assessment of the Relationship between P/E ratio, RONW and ROCE: A study of FMCG, IT and Banking Sectors, SDMIMD Journal of Management, Vol 13 ,Issue 2 ,Print ISSN: 0976-0652 , Online ISSN: 2320-7906, June , 2022, DOI:10.18311/sdmimd/2022/30077
• Bhanumathi P & Jeevitha R , "Artificial intelligence approach to deal unconscious human bias in employee retention of IT sector" Conference proceedings, Leading Business in a Fluid world, ISDSI-Global Conference proceedings, Indian Institute of Management Nagpur · Dec 29, 2021
• Jeevitha R & Dr. Binoy Mathew (2021), published a research paper titled "Investment Pattern and Strategies adapted by Venture Capitalists: As an outcome of pandemic” Wesleyan Journal of Research, Vol.14 No.01(III).
• Jeevitha R & Subhashini (2021), published a research paper titled "Equity Analysis and Valuation during a Pandemic: with reference to the Banking Sector." Wesleyan Journal of Research. Wesleyan Journal of Research, Vol.14 No.01(III).
• Jeevitha R & Dr. Binoy Mathew (2020), published paper in International in Global Economy in Business, Social Science, Management and Humanity Perspective by ISER. Titled " Will Asset Quality continue to affect Bank's Profitability".
• Jeevitha R & Dr. Binoy Mathew (2019), presented and published paper JEITR ISSN UGC approved & 5.87 impact factor. Titled " Impact of Inflation on Bank's Profitability".
• Jeevitha R & Dr. Binoy Mathew (2019), presented and published in one day seminar Maharani College for Women, Mysuru. Titled " Impact of Acquisitions and Mergers on firm's profitability and performance on select sectors".
• Jeevitha R & Dr. Binoy Mathew (2017), presented and published paper on National Conference on ' Shaping the Future: Digitise India'. Titled" Impact of FDI in Indian Economy".
• Jeevitha R & Dr. Binoy Mathew (2017), presented and published paper on National Conference on ' Shaping the Future: Digitise India'. Titled" Impact of Crude Oil on Oil Marketing Companies and Oil Drilling Companies".