Dr. SAI DESHMUKH
MUMBAI
Summary
Marketing leader with 12+ years of experience across pharmaceuticals and diagnostics, spanning cardiology, oncology, critical care, and point-of-care platforms. Proven track record of shaping portfolio strategy, leading national launches, and driving market adoption through disciplined segmentation, scientific positioning, and cross-functional leadership across India, APAC, Europe, and global matrix organizations.
Overview
10
10
years of professional experience
Work History
Marketing Manager - Point-of-Care
Roche Diagnostics India & Neighboring Markets
10.2025 - Current
- Owned the end-to-end go-to-market strategy for the LumiraDx platform, including customer segmentation, launch sequencing, channel mix, activation calendar, and performance tracking
- Partnered with the global platform and APAC regional teams to localize the omnichannel strategy, feeding India market insights into global prioritization, capability planning, and investment decisions
- Accelerated funnel velocity by activating 257 sites within one year, delivering 102% growth in the installed base
- Designed and led a POC intern pod to scale STP analysis and market research, improving insight throughput, and strategic decision velocity
- Established a national cross-functional task force and enablement programs to ensure execution discipline, aligned with global standards
- Secured leadership approval for incremental investment and resource allocation based on post-launch performance, and ROI assessment
Marketing Manager - Core Lab
Roche Diagnostics India & Neighbouring Markets
05.2023 - 09.2025
- Led marketing strategy for high-medical-value biomarkers (NT-proBNP, PCT), aligning portfolio positioning with growth opportunities
- Defined target customers, care-setting personas, and clinical decision journeys across cardiology, diabetology, and critical care
- Engaged 500+ clinicians through structured, omni-channel programs to accelerate adoption and strengthen portfolio credibility
- Expanded market access by onboarding three national chain labs and securing two strategic co-promotion partnerships, increasing regional reach.
- Built and activated APAC prescriber advocacy platforms in collaboration with teams across Singapore, Vietnam, and regional hubs, ensuring alignment with global scientific narratives
Global Integrated Insights Manager - Oncology
Novartis
04.2021 - 05.2023
- Strategic insights partner to Global and European Commercial, Medical, and Market Access leadership, supporting oncology portfolios across the EU5, the US, and priority international markets (Japan, Germany, China)
- Designed global pre-launch and launch decision frameworks, including market opportunity sizing, segmentation, positioning, and differentiation
- Synthesized customer, competitor, and access insights into actionable portfolio and brand strategy recommendations
- Led competitive simulation programs, translating global clinical trial data into regionally actionable commercial and GTM direction
- Designed the global campaign and launch readiness by informing messaging, value narratives, and enablement priorities
Product Manager
Servier India Pharmaceuticals
12.2018 - 04.2021
- Led ideation and development of social media campaign (Facebook and Instagram) to raise consumer awareness on Chronic Venous Disease (CVD) in collaboration with global team
- Led a national awareness campaign with the top 25 KOLs
- Delivered market share growth from 35% to 42%
- Designed market research projects to gain insights into specialty-wise prescription patterns, enhancing strategic decision-making
- Conceptualized and executed hands-on workshops (6#) on venous disease to cultivate brand advocates among esteemed institutions
Product Manager
German Remedies (Zydus Cadila)
Mumbai
05.2016 - 12.2018
- Increased market share for ENT brand by 3% within one year through targeted marketing strategies.
- Conducted value chain analysis of local anesthetic market to inform competitive differentiation and relaunch anesthetic range in India.
Education
MMS (MBA) -
N. L. Dalmia Institute
MumbaiBDS -
Government Dental College & Hospital
NagpurSkills
- Global product and portfolio marketing
- Market shaping and go-to-market leadership
- New platform and product launches
- KOL and scientific engagement models
- Commercial enablement and capability building
- Performance measurement, ROI & funnel velocity
- Global-local strategy integration
- Cross-functional collaboration
Recognition
- Digital Dragons Award – Best Healthcare Digital Campaign (Servier
- Ranked #1 among 152 affiliates in competitive strategy (Servier)
- Globally recognized within Roche for leading market-shaping initiatives across NT-proBNP, PCT, and LumiraDx platforms, influencing adoption strategy beyond India
Timeline
Marketing Manager - Point-of-Care
Roche Diagnostics India & Neighboring Markets
10.2025 - Current
Marketing Manager - Core Lab
Roche Diagnostics India & Neighbouring Markets
05.2023 - 09.2025
Global Integrated Insights Manager - Oncology
Novartis
04.2021 - 05.2023
Product Manager
Servier India Pharmaceuticals
12.2018 - 04.2021
Product Manager
German Remedies (Zydus Cadila)
05.2016 - 12.2018
MMS (MBA) -
N. L. Dalmia Institute
BDS -
Government Dental College & Hospital