Dr. Tanu

To obtain a challenging position in teaching and work innovatively for the enhancement of positive educational environment where students can learn and grow. I aspire to work for an institution which gives me chance to utilize team learning and advanced methods of teaching.

• Ph.D., Commerce, 2022-2026, BPSMV, Khanpur Kalan, Sonipat, Haryana
• M.Phil, Commerce, 2019-2020, BPSMV, Khanpur Kalan, Sonipat, Haryana, 81.6%
• M.Com, 2017-2019, BPSMV, Khanpur Kalan, Sonipat, Haryana, 75.54%
• B.Com (Hons.), 2014-2017, BPSMV, Khanpur Kalan, Sonipat, Haryana, 77.70%
• 12th, CBSE, 83.8%
• 10th, CBSE, 87.4%

93 Google scholar citation, 3 h-index, 3 i-index

• Electronic shopping cart abandonment: What do we know and where should we be heading?, Ishani Patharia Chopra, Charles Jebarajakirthy, Tanu Jain, Haroon Iqbal Maseeh, Electronic Markets, Scopus, Web of Science, ABDC- A, 8.5, 04/11/24
• Electronic word of mouth on social networking sites: What inspires travelers to engage in opinion seeking, opinion passing, and opinion giving?, Ishani Patharia Chopra, Weng Marc Lim, Tanu Jain, Tourism Recreation Research, Scopus, Web of Science, ABDC- A, 4.2, 07/04/22
• Prioritizing factors affecting online shopping behaviour: A fuzzy AHP approach, Ishani Patharia Chopra, Tanu Jain, Sanjay Gupta, International Journal of Internet Marketing and Advertising, Scopus, Web of Science, ABDC- C, 1.1, 03/18/25
• Antecedents of Electronic Shopping Cart Abandonment during Online Purchase Process, Ishani Patharia, Tanu Jain, Business Perspectives and Research, Scopus, ABDC- C, 03/02/23
• Electronic shopping cart abandonment mystery: moderation analysis by demographics, Tanu Jain, Ishani Patharia Chopra, International Journal of Value Chain Management, Scopus, Web of Science, ABDC- C, 0.6, 01/03/25
• Women’s e-entrepreneurship: a typology-based synthesis of drivers and challenges, Ishani Patharia Chopra, Kajal Jain, Tanu Jain, Journal of Global Entrepreneurship Research, Web of Science, 1.4, 10/03/25
• Unraveling E-Cart Abandonment: Website Features That Matter Across Online Shopping Platforms, Tanu Jain, Ishani Patharia Chopra, International Journal of Creative Research Thoughts, Peer reviewed and refereed Journal

• From Ancient Wisdom to Modern Hospitality: Leveraging Indian Knowledge System for Tourism Growth, 17th IAB Conference, International Conference on Geopolitics, Travel & Economic Growth, Dr. Bhimrao Ambedkar University Agra and Howard University, Washington DC, USA, 11/19/25, International
• Navigating the Financial Landscape: The interplay of financial literacy, self efficacy and propensity in shaping investment intentions, ICTE sponsored 1st International Conference on Empowering Nations through Innovative practices of Micro finance, financial inclusion and banking in pursuit of SDG, Department of Management Studies, PIET, 12/04/25, International
• E-cart Retargeting Effectiveness: Exploring the Role of Message Type and Timing on Customer Behavioral Responses, 11th International Communication Management Conference (ICMC 2025) Marketing in the Digital Age: Navigating Disruptions and Embracing Innovations, MICA, Ahmedabad, 01/07/25, International
• Targeting with Precision: Demographic Moderators of E-cart retargeting effectiveness, ICSSR sponsored International conference on Strategic Blueprint for Viksit Bharat 2047, Sri Aurobindo College (Evening), Department of Commerce, University of Delhi, 08/22/25, International
• Unraveling Fintech Adoption: A moderation analysis and FsQCA approach, Two-day International Conference on Reimagining Business: Innovate, Include & Thrive, Department of Commerce, Kurukshetra University, 10/08/25, International
• Communication Mode Matters: Assessing Consumer Preferences for E-cart Retargeting Strategies, National Seminar on Innovation, Entrepreneurship and Sustainable Development: Vision 2047, Department of Commerce, Kurukshetra University, Kurukshetra, 11/26/24, National
• FinTech Adoption Drivers: An Exploration Using the Extended UTAUT-3 Model, 2nd International Finance and Accounting Conference (IFAC-2024), Indian Institute of Management Jammu and supported by CFA Institute, 12/12/24, International
• From Browse to Bye: Investigating Website Features that Contribute to E-cart Abandonment, ICSSE sponsored one day national seminar on Viksit Bharat @2047: A business and Management Perspectives towards Developing Indian Economy, Department of Management Studies, PIET, 06/11/24, National
• Role of Higher Education Institution in Promoting Sustainable Development Goals, IIHSG International Conference 2023 on Security, Identity & Global Governance: India and The World, 11/16/23, International
• Corporate Digital Responsibility: A Conceptual Analysis, Multidisciplinary National Conference on Contemporary Trends in Humanities and Social Sciences, Sponsored by Higher Education Department, Haryana in S.D. College, Panipat, 03/18/23, National
• A Conceptual Study on Challenges that Hinders Women’s Entrepreneurial Intentions, National Seminar on Opportunities and Challenges of Startups, Sponsored by DGHE, Haryana in GVM Girls College, Sonepat, 11/23/22, National
• Determining the Factors Affecting Electronic Shopping Cart Abandonment Using the UTAUT2 Model, International Conference on “Dynamic Business Environment: Challenges & Opportunities in the new Normal”, Department of Management, IMS Ghaziabad University, 02/05/21, International
• Antecedents of EWOM on Tourists’ Travel Planning through SNS, 60th Online International Conference, KIET Group of Institutions, 08/06/21, International
• Growing Rate of Electronic Shopping Cart Abandonment: Multistage Buying Process Parameters, Multidisciplinary National Conference on Modern Research in Humanities and Social Sciences, Sponsored by DGHE, Haryana in S.D. College, Panipat, 03/07/20, National
• Impact of Electronic Word of Mouth on Travel Planning: A Review, International Seminar on Contemporary Issues in Commerce, Sponsored by DGHE, Haryana in Kanya Mahavidyalaya, Kharkhoda, 03/07/19, International
• Role of Electronic Word of Mouth through Social Networking Sites in Travel Planning, National Seminar on Emerging Issues in Indian Economy, Sponsored by DGHE, Haryana in Hindu College, Sonipat, 03/02/19, National

• Awarded for the best paper presentation by Department of Management Studies, PIET in ICTE sponsored 1st International Conference on Empowering Nations through Innovative practices of Micro finance, financial inclusion and banking in pursuit of SDG on the topic Navigating the Financial Landscape: The interplay of financial literacy, self efficacy and propensity in shaping investment intentions held on 12/04/25.
• Awarded for the best paper presentation by Department of Management Studies, IMS Ghaziabad University Courses Campus in International Conference on “Dynamic Business Environment: Challenges & Opportunities in the new Normal” on the topic “Determining the Factors Affecting Electronic Shopping Cart Abandonment Using the UTAUT2 Model” held on 02/05/21.
• Awarded for the best paper presentation by KIET Group of Institutions in 60th Online International Conference on the topic “Antecedents of EWOM on Tourists’ Travel Planning through SNS” held on 08/06/21.

• IBM Statistical Package for the Social Sciences (SPSS)
• Partial Least Square Structural Equation Modeling (PLS SEM)
• fsQCA
• MS-Office (MS-Word, Excel, PowerPoint)
• Tally. ERP
• Orange software
• Systematic literature review

• Hindi
• English
• Hindi

• Date of Birth: 09/09/96
• Gender: Female
• Marital Status: Unmarried

I hereby declare that all the details furnished above are true to the best of my knowledge and belief.