SEMrush
Madhusmita
Marketing Specialist
Gurgaon,Haryana
Summary
Head of Marketing with experience of over 8 years in Banking & Marketing Industry. Excellent reputation for solving problems, improving revenues, market visibility and driving overall marketing operations.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Head of Marketing
Tiger Marrón
Gurgaon, Haryana
02.2021 - Current
- Brand building and revenue, execute strategies to build brand equity, be top of mind and create positive perception
- Create marketing calendars for an omni channel approach
- Drive & implement strategies for communication & PR management
- Media buying and managing end to end digital plans
- Strategically explore co-branding options
- Maximizing reach through social media and collaborations.
Head of Operations
The Marcom Avenue
Gurgaon, Haryana
11.2020 - 01.2021
- Managing team of 15 resources, working in different verticals.
- Digital planning & strategy for Global & Indian FMCG , Hospitality,Automotive, Technology industries, Fashion etc.
- Up Selling and Annual & Quarterly plans for Clients to plan their ROI.
- Leading the SEM, SMO, SEO, Content & web development projects.
Sn Manager
AdLift Marketing Pvt. Ltd
Gurgaon, Haryana
05.2020 - 11.2020
- Managed and maintained key client accounts
- Digital strategies for Global & Indian FMCG , Hospitality,Automotive, technology industries.
- Up Selling and Annual & Quarterly plans for Clients to plan their ROI.
- Working with Channels, Publishers, Networks & finding newavenues to advertise.
- Managing all the Functional teams with Jr.
- Client Portfolio Includes: STT GDC India, Schneider Electric, Vega,Nirvana Being, SERY Cosmetics, DKT International, etc.
Sn Manager
PK Online Ventures Pvt Ltd
Gurgaon, Haryana
06.2017 - 03.2020
- Managed team consisting of 10 employees from different vertices.
- Lead Influencer Marketing team
- Managed key client accounts
- Planned digital strategies, budget management, monitoring & optimizing ROI for Key Clients
- Have led the Website & Content Department for the clients like,Luminous & Schneider Electric.
- Have worked on Government projects, B2B, B2C Projects Worked on projects with brands like: Schneider Electric, IOCL,APC,Luminous, Unicharm, Sarovar Portico, Jaypee Hotels, Bikanervala,Audi Gurgaon, Porsche Gurgaon etc,
Sn Manager
ING Vyasa Bank
Gurgaon, Haryana
10.2014 - 04.2017
- Handling MNC Corporates for their Banking requirements.
- Handled team of deputy managers & Sales managers Responsible for developing revenue w.r.t to assets for a tagged Branch.
- Business planning, assessment of potential revenue from assignedcorporate.
- Responsible for upselling.
Corporate Manager
ICICI Bank
, HR
07.2013 - 10.2014
- Responsible for Revenue of 3 assigned branches w.r.t to assets.
- Responsible for revival of dormant accounts.
- I was given the award of Best Performer in 1st year of my service, as Ihad achieved the maximum targets compared to my seniors.
- Responsible for coordinating with all vertical heads for monthlyrevenue targets.
- Responsible for developing new Strategies & collaboration in orderto increase business.
- Responsible for acquiring new accounts.
Education
MBA - Finance & IB
Asia Pacific Institute of Management
01.2011 - 01.2013
B.B.A - undefined
Prestige Institute of ManagementJiwaji University, Knorigin
01.2008 - 01.2011
Skills
Branding strategies
Revenue Generation
Strategic planning
Market Analysis
Analytics and SEO
Project Management
Social Media Management
Marketing tools
Fashion photography
Accomplishments
- Launching brand film for my current company.
- Managed Schneider Electric's global event; Innovation Summit, held in New Delhi 2019.
- Quarterly recognition at ICICI Bank, was given Employee of the Year & Employee of the year at Percept Knorign.
- I have worked on Video ad development for KSTDC.
- I have handled BU launch for Schneider Electric.
Software
Hotjar
Shopify
Magento
Microsoft Clarity
Google Analytics
Interests
Crafting
Photography
Timeline
Head of Marketing
Tiger Marrón
02.2021 - Current
Head of Operations
The Marcom Avenue
11.2020 - 01.2021
Sn Manager
AdLift Marketing Pvt. Ltd
05.2020 - 11.2020
Sn Manager
PK Online Ventures Pvt Ltd
06.2017 - 03.2020
Sn Manager
ING Vyasa Bank
10.2014 - 04.2017
Corporate Manager
ICICI Bank
07.2013 - 10.2014
MBA - Finance & IB
Asia Pacific Institute of Management
01.2011 - 01.2013
B.B.A - undefined
Prestige Institute of ManagementJiwaji University, Knorigin
01.2008 - 01.2011