Summary
Overview
Work History
Education
Skills
Timeline

Eshu Sharma

Deputy General Manager
Noida

Summary

Strategic Business Professional with over 14 years of expansive experience in international markets, specializing in electrical, consumer durables, and solar solutions sectors. Renowned for a customer-centric approach aimed at driving revenue growth and expanding profit margins. An adaptive, detail-oriented individual and a pivotal member of the core strategic planning team, I excel in product management, strategic business planning, and channel development. My expertise encompasses crafting and implementing robust strategies for growth across a diverse range of products, countries, and channels in both B2B and B2C sectors.

I bring to the table effective communication, exceptional presentation skills, and strong customer relationship management to ensure business excellence. Recognized for my ability to navigate challenges, maintain composure under pressure, and adapt with flexibility, I am highly focused, dedicated, and achievement-oriented. Possessing strong leadership qualities, I have a proven track record of building cohesive teams and leading them to meet and exceed the current objectives of any organization. I am a results-oriented achiever, known for identifying opportunities for accelerated growth and leveraging them to the fullest potential.

Overview

14
14
years of professional experience

Work History

Deputy General Manager - Regional & Category Head

Havells India Ltd
04.2022 - Current
  • Heading sales and marketing in - Southern Africa , Australia and New Zealand
  • Managing Lighting Category in SAARC , Africa , ME and Europe
  • Growth - Grew the lighting category from $4 million (2020-21) to $ 6 Million (2021-22)
  • New product development – Introduced 3 new product lines to the lighting category in a short span of 9 months to have a futuristic outlook to the category and contributing to the overall growth
  • Vendor Management – Have managed the vendors to make sure consistency of supply, managing price fluctuations with emphasis on quality, service, and product certifications
  • Evaluated suppliers to maintain cost controls and improve operations.
  • Certifications – Got the products ready for US, Europe, and ME region by getting necessary certifications
  • Regional Role
  • Growth - Grew Region to an annual turnover of $ 5 million with a plan of $ 8 million in FY 22-23.
  • Products portfolio: LED lighting solutions, LED Lighting Fixtures- commercial, professional and trade, Switch Gear, Cables and Wires, Electronic Consumer Durable and Air Conditioners
  • Developed and executed innovative sales strategies to promote and sell vivid product portfolio
  • Strong and strategic relations with partners across the region.
  • Territories (Regional Role) : Mauritius, South Africa, Mozambique, Zimbabwe, Zambia, Botswana, Australia, New Zealand, Malawi, and Angola
  • Territories (Category Role) : more than 30 countries

Assistant General Manager - Regional Head

Havells India Ltd
03.2019 - 04.2022
  • Role and Responsibility as - Regional Head – Southern Africa / Australia / New Zealand -
  • Company profile: Havells India Limited a USD 1.4 Billion-dollar electrical company involved in developing, manufacturing & distributing complete range of electrical goods and home solutions
  • Sustainable and profitable growth - Ensured sustainable and profitable growth of the business
  • Adopted and implemented the best of practices with the channel partners to regulate order cycles and counter seasonal business risks ensuring the growth across the region and [product verticals
  • Grown business from scratch to USD 5 Million with a visibility of USD 10 Million in next 3 years
  • Focus on Secondary and Tertiary Sales - Organic growth has been achieved with partners by aligning them with the plan of special focus on secondary and tertiary sales
  • Project Business - After the establishment of traditional distribution business, project business has been brought into the mainstream business
  • Project consultants, specifiers and EPC contractors are being connected to the channel partners across the region
  • Product Customization - Developed and launched market specific products under fans lighting and Cables for countries like Australia, Mauritius with French norms and South Africa (Fans and Cables)
  • Solution Selling - More than just a product sale, solution selling has been the key to success in the region
  • LED lighting solutions from consumer to commercial and industrial backed with lighting designs is one of the examples
  • A prominent brand in Mauritius
  • JVs Partnership and OEM - Major business houses across the countries like South Africa, Zambia and Mauritius are strategically identified for OEM and local partnerships to take the business onto another level.

Senior Manager

Havells India Limited
03.2017 - 03.2019
  • Profile: Havells India Limited a USD 1.4 Billion-dollar electrical company which is involved in developing, manufacturing & distributing complete range of electrical goods and home solutions
  • Area of Responsibilities:
  • Brand Building - Established brand Havells in Southern African continent with the strategic appointments and partnerships with business houses across the region
  • Product Specific Channel Partners - Appointed product specific distributor for LED portfolio in South Africa and ECD partner in Mauritius with a total business commitment of USD 4 million dollars
  • Specialized Expansion – Specific channel partner for specialized ABC cables established in South Africa with a business plan of USD 3 million
  • Local Certifications - Aligned the portfolio as per the local standards and requirement to facilitate customer confidence and increase market base for the company
  • SABS – South African Bureau of Standards and Mauritian Bureau of Standards attained during this tenure for different product categories
  • Geographical Expansion - Established Havells as a prominent brand in Mauritius
  • Strengthening Distribution Network -with the core strategy of achieving profitable and sustainable growth in the region took measure to strengthen distribution network
  • Products portfolio: LED lighting solutions, conventional lamps (CFL and HID), LED Lighting Fixtures- commercial, professional and trade, Switch Gear, Cables and Wires, Electronic Consumer Durable
  • Territories: Mauritius, South Africa, Mozambique, Zimbabwe, Zambia, Botswana and Malawi.

Manager

Havells India Limited
01.2013 - 03.2017
  • International Business Southern Africa and Core team member for local operations of South Africa
  • Area of Responsibilities:
  • Localization - Localized Havells India as Havells Sylvania South Africa and started local operations
  • Project Market - Objective was to insure smooth local operations and completion of the project bagged in South Africa worth USD 1.5 Million
  • Consistency in Export - Sales and business development continued in Zambia, Botswana, Mozambique, Zimbabwe, and Malawi which touched annual revenue of USD 2 million for the year 2014
  • Supervised Local Operation- Involved in local sales, P&L, cost control and stock management operations which helped in scaling the revenue to USD 2 million per annum
  • Profitability- Maintained and ensured month on month profitability of our local entity in South Africa
  • Products handled: Lamps (CFL, HID and LED), Lighting Fixtures, Switch Gear, Cables and Wires, ECD
  • Territories handled: South Africa (local operations), Mozambique, Zimbabwe, Zambia, Botswana and Malawi.

Assistant Manager

Havells India Limited
01.2011 - 01.2013
  • Geographical Expansion - Managed and developed export business in South Africa, Mozambique, Malawi, and Zambia with an annual turnover of USD$1.5 million
  • Channel Establishment - Established sales & distribution network by appointing channel partners
  • Marketing- Providing marketing support to overseas clients/distributors
  • Generating sales & new business opportunities
  • Products handled: Switch Gear, Lamps (CFL, HID and LED) Fixtures
  • Territory handled: South Africa, Mozambique, Malawi and Zambia.

Executive

Havells India Limited
01.2010 - 01.2011
  • Domestic and International Business
  • Area of Responsibilities, Initially worked with domestic sales team in NCR region for six months
  • Involved in Project business for hospitality and institutional sales
  • Objective was to understand product portfolio and trade dynamics (local & international)
  • Switched to International Business Division after initial training and looked after ongoing business in West Africa (Nigeria and Ghana)
  • Products handled: LED, CFLs, and Switch gear products
  • Territory, , Delhi, Nigeria and Ghana.

Education

MBA - International Business and Marketing

Amity University
  • Professional development completed in International Business

Bachelor of Commerce - Trade And Commerce

Panjab University, SGGS
  • Professional development completed in economics, business development , trade & commerce.

Skills

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Timeline

Deputy General Manager - Regional & Category Head - Havells India Ltd
04.2022 - Current
Assistant General Manager - Regional Head - Havells India Ltd
03.2019 - 04.2022
Senior Manager - Havells India Limited
03.2017 - 03.2019
Manager - Havells India Limited
01.2013 - 03.2017
Assistant Manager - Havells India Limited
01.2011 - 01.2013
Executive - Havells India Limited
01.2010 - 01.2011
Amity University - MBA, International Business and Marketing
Panjab University - Bachelor of Commerce, Trade And Commerce

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Eshu SharmaDeputy General Manager