Photography, Reading
Sudip Parbat
Regional Business Manager
Kolkata
Summary
Dynamic Regional Business Manager with a proven track record at Kenvue, driving over 290 crore in annual sales. Expert in pharmaceutical sales and customer management, I excel in strategic execution and stakeholder collaboration, achieving significant market share growth through innovative partnerships and data-driven decision-making. Passionate about mentoring teams to achieve operational excellence.
Overview
22
22
years of professional experience
3
3
Languages
5
5
years of post-secondary education
Work History
Regional Business Manager
Kenvue
Kolkata
06.2023 - Current
- Optimizing a hybrid structure of demand-driven sales through Rx generation, and supporting consumer-driven sales through the OTX and OTC models, with strong CD team collaboration across pharma and non-pharma channels.
- Driving a business of more than 290 crore annually, spearheading hydration therapy and baby skin health with market-leading brands, and contributing more than 30% to all India sales.
- Managing a team of 3 Zonal Sales Managers, 13 First Line Managers, and 81 Medical Sales Representatives across WB, Assam, and NE.
- Implemented data-driven decision-making at the zonal level to monitor KPIs, drive execution, and achieve sales targets by creating simplified dashboards.
- Leveraged knowledge of local markets effectively positioning our products against competitors.
- Expanded the regional market share with targeted customer conversion strategies and created joint value strategic partnerships.
- Developed and executed successful marketing plans for product promotion and increased brand visibility.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Fostered a culture of continuous improvement driving operational excellence throughout the organization.
- Mentored management trainees in sales techniques, negotiation skills, territory planning, competition tracking, among other relevant topics.
- Managed a high-performing team of sales representatives, providing coaching, training, and performance evaluations.
- Aggressively pursued new business opportunities leading to increased revenue generation within the region.
- Collaborated with cross-functional teams to develop innovative products tailored to regional market needs.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
Business Manager
Abbott
04.2019 - 05.2023
- Managed the GI business across five states: Karnataka, AP-TG, Kerala, Orissa, and Goa.
- Executed business plans to further strengthen and maximize territory sales and profits.
- Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
- Mentored junior staff members, helping them grow professionally and contribute more effectively to the team's goals.
- Successfully managed organizational change initiatives, minimizing disruptions to daily operations while achieving desired outcomes.
- Developed and executed marketing strategies that significantly increased brand awareness in target markets.
Area Business Manager
Abbott
01.2015 - 03.2019
- Managed the Women's Health and Gastrointestinal portfolio.
- Developed strong relationships with key clients for long-lasting partnerships and increased profitability.
- Delivered consistent revenue growth by executing targeted marketing campaigns tailored to specific client needs.
- Managed a team of sales representatives, providing coaching and guidance to improve performance and achieve targets.
- Championed new product launches within the assigned territory, driving awareness and demand among key customers.
- Participated in industry events to network with potential clients and stay informed about market developments.
- Built relationships with customers and community to establish long-term business growth.
- Conducted regular business reviews with team members, identifying areas for improvement and growth opportunities.
Key Account Manager
Abbott
01.2014 - 12.2014
- Managed the GI business across important gastro accounts, such as HCPs and hospitals.
- Built and maintained strong client relationships through scientific connect and activities to drive business growth.
- Expanded key account base by identifying and cultivating new business opportunities.
- Implemented strategic sales plans to achieve consistent revenue growth across key accounts.
- Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
- Established strong rapport with clients by consistently exceeding their expectations in quality and service delivery.
Senior Therapy Business Manager
Abbott
08.2011 - 12.2013
- Individual contributor role, managing Women's health and GI products
- Skilled at working independently and collaboratively in a team environment.
- Worked well in a team setting, providing support and guidance.
- Proven ability to learn quickly and adapt to new situations.
Territory Manager
Solvay Pharmaceuticals
11.2005 - 07.2011
- Individual contributor role managing Women's health and GI portfolio
- Established successful HCP relationships by building rapport and maintaining consistent communication.
- Improved customer satisfaction and retention through frequent visits, timely response to inquiries, and effective problem resolution.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Sales Executive
Alembic
04.2004 - 11.2005
- Individual contributor role in front-line sales managing a multispecialty portfolio specializing in antibiotics and anti-infectives.
- Leading the sales contribution in the macrolide category of antibiotics
- Cultivated long-term relationships with high-value clients to ensure repeat business.
- Promoted high level of customer satisfaction using strong relationship-building skills, consistent follow-up and prompt issue resolution.
Education
Post Graduate Diploma - Marketing Management
08.2014 - 10.2015
Bachelor of Science - Zoology
05.1999 - 06.2003
Skills
Pharmaceutical Sales
Consumer Sales
Strategy & Execution excellence
Key Accounts Management
Customer Management
Stakeholder Management
Business Development
Situational Leadership
Talent Development
Interests
Timeline
Regional Business Manager - Kenvue
06.2023 - Current
Business Manager - Abbott
04.2019 - 05.2023
Area Business Manager - Abbott
01.2015 - 03.2019
Institute Of Management Technology (IMT) - Post Graduate Diploma, Marketing Management
08.2014 - 10.2015
Key Account Manager - Abbott
01.2014 - 12.2014
Senior Therapy Business Manager - Abbott
08.2011 - 12.2013
Territory Manager - Solvay Pharmaceuticals
11.2005 - 07.2011
Sales Executive - Alembic
04.2004 - 11.2005
Calcutta University - Bachelor of Science, Zoology
05.1999 - 06.2003