FIROZ KHAN
E-Commerce Manager
Dubai
Summary
A highly motivated and results-driven Ecommerce Key Account Manager with over 9 years of experience in developing and maintaining key relationships with customers, driving sales, and leading cross-functional teams. Worked with 2 Brand DTC and 3 B2C e-tailing giants in UAE, with a proven track record of significantly increasing revenue, optimizing ecommerce marketplace sales performance.
Overview
12
12
years of professional experience
3
3
years of post-secondary education
4
4
Languages
Work History
Ecommerce Sales Manager
Jctop Tech
Dubai
04.2022 - Current
- Developing and executing sales strategies to increase revenue & sales performance in ecommerce channels (Amazon & Noon).
- Managing all aspects of eCommerce platforms and website including product management,branding,content management, sponsored advertising, product listing, supply chain and health.
- Managing end to end B2C order processing formarketplaces like amazon seller central, amazon vendor central, noon ensuring timely order fulfillment.
- Managing listings on marketplaces, including new product listings, modifying and updating listings based on trends and competitor analysis, and optimizing listings to generate sales.
- Budget Management: Developed and implemented an effective budget allocation strategy, utilizing annual department budget and floating budgets for each channel, to achieve sell-out targets.
- Major Campaign Participation: Developed and executed sales plans for major online events such as White Friday, Yellow Friday, and Prime Day to achieve annual targets by maximizing sell-out numbers.
- Managing the ROI and ACOS of each campaign,adjusting the keywords and target group to achieve the best possible result.
- Handling daily & monthly sellout reports analyzing performance metrics for each SKU level to provide data driven insights to management.
Senior Account Manager
Fordeal.com
Dubai
02.2021 - 03.2022
- Managing 3C & Home Category of Fordeal.com UAE Handling 50+ Top Brands & UAE Local sellers with 150K+ SKUs contributing 50% in GMV.
- Seller acquisition - Responsible for new seller onboarding of high-Potential sellers to join and start selling on Fordeal in GCC region.
- Account management - Working with 80+ key accounts on key aspects of business like Sales forecast FBF, Seasonal planning, Product/price mix, pricing strategies and Inventory management.
- Streamlined replenishment process for 4K fast moving SKU's for FBF and improved instock by 30%.
- Responsible for managing relationships with sellers after acquisition including supporting the listing, Brand approvals etc.
- Co-ordination with China HQ for running, Facebook Ads, TikTok Ads for app installation & sales conversion exposure to results.
- Scheduling weekly seller trainings for onboarded merchants.
Account Manager
Jollychic.com
04.2018 - 02.2021
- Responsible for the Marketplace division handling 100+ top seller's business growth, sales, orders Increasing SKU's, Promotions/Marketing of their offers and assisting in issues like logistic support, payments processing, Inventory management and authentication of brands/products.
- Onboarded 50+ sellers and 70k + assortment in electronics, home & kitchen, & Fashion category within in 6 months for top local & international sellers.
- Developing sellers base through marketplace on Saudi portal by on boarding UAE sellers for selling on KSA brands like Apple, Samsung, Sony etc.
- Driving sales through coordination with marketing team and driving top performing sellers / items basis conversion to views.
- Collecting offers from different sellers for campaigns to analyze and plan the deal pipeline, price points, flash sale etc.
- Co-ordination with marketing team for allocating marketing campaigns for UAE and selecting products weekly.
Ecommerce Sales Manager( Marketplace)
Letstango.com
11.2016 - 03.2018
- Managing the electronics category of Letstango.commarketplace. Leading Letstango's 3C category accounting for 58% of 3C Business.
- Marketplace day-to-day operations, Managing accountsof Noon, Amazon, Jollychic, Fordeal, Sharafdg and Letstango backend magento.
- Developed and executed monthly plans for revenuegrowth across all marketplaces, ensuring profit targets are met.
- Enhanced and managed our product listings on e-commerce sites to ensure accurate information, A+ Content and competitive pricing.
- Handling various categories like mobile & tablets, TV,camera, laptops, kitchen appliances, Home and outdoor,toys & other verticals.
- Overseeing last-mile delivery operations collaborating with logistics partners to ensure accurate & on time customer deliveries whileminimizing returns & cancellations.
- Executed digital marketing campaigns leveragingFacebook & Instagram ads to drive targeted traffic and increase conversions.
- Daily management of pricing and stock levels to ensure competitive positioning.
- Own all KPIs, including P&L for sales from marketplaces like Amazon(Souq) and Noon(Jadopado)
Account Manager
Flipkart.com
06.2014 - 10.2016
- Worked with one of the most dynamic business units – Fashion & Beauty category.
- Managing key accounts of WS sellers and category to ensure MoM growth in their sales & revenue.
- Secondary responsibility is to smoothly manage end-to-end seller on boarding and training operations.
- Delivered 2x growth on assortment within a year of joining.
- Responsible for all round category functions which include account management, vendor acquisition, merchandising, pricing etc.
- Developing relationship with brand sellers and on boarding them to ensure wide range availability of products on the site.
Education
Bachelor of Business Administration - International Business
Gems B School
04.2011 - 05.2014
Skills
Account Management
Personal Information
- Date of Birth: 11/05/92
- Nationality: Indian
Timeline
Ecommerce Sales Manager
Jctop Tech
04.2022 - Current
Senior Account Manager
Fordeal.com
02.2021 - 03.2022
Account Manager
Jollychic.com
04.2018 - 02.2021
Ecommerce Sales Manager( Marketplace)
Letstango.com
11.2016 - 03.2018
Account Manager
Flipkart.com
06.2014 - 10.2016
Bachelor of Business Administration - International Business
Gems B School
04.2011 - 05.2014