FIROZ KHAN
E-Commerce Manager
Dubai
Summary
Experienced eCommerce manager with nearly 9+ of experience at industry giants Flipkart, Jollychic & Fordeal. Skilled in business development, sales, driving Category P&L growth, expanding Marketplace partnerships, managing key accounts, overseeing vendor relationships, sourcing products, and optimizing business operations. Proven track record of adding significant value to organizations.
Overview
11
11
years of professional experience
3
3
years of post-secondary education
4
4
Languages
Work History
Ecommerce Operations Manager
Winggo.ae
04.2023 - Current
- Overseeing and leading the e-commerce operations in UAE & KSA and cross-functional alignment to boost brand visibility, customer acquisition, and online sales across the GCC.
- Developing and implement strategies with VP to grow online sales and improve customer engagement on website and app.
- Managing 65+ MP strategic sellers to build their business on Wing Go from acquiring, selection, content creation, Inventory management to orders fulfillment and increased the assortment for the categories contributing 60% in GMV.
- Overseeing new product listings, descriptions, pricing, and inventory management.
- Ensuring seamless user experience (UX) and interface (UI) design for better conversion rates.
- Executing SEO, PPC, email marketing, and social media campaigns tailored for consumers.
- Monitoring customer behavior, analyze trends, and enhance online shopping experiences.
- Tracking performance metrics, generate reports, and optimize strategies based on data insights.
- Working closely with designers, marketing team, and developers to align e-commerce efforts with brand goals.
- Measuring weekly/monthly sales performance, reporting on key insights and opportunities to grow the business Topline & Bottomline.
Senior Category Manager
Wellbene.com
03.2022 - 04.2023
- Developing and managing strategic relationships with Health & Wellness key partners.
- Identifying and onboarding high potential vendors on wellbene marketplace.
- Onboarded 25+ marketplace vendors which led to 30% GMV in less then 6 Months acquired more then 35k+ SKU's across sub categories like Vitamins & Supplements, Sports Nutrition & Health Food drinks.
- Optimizing assortment planning to align with demand trends and drive higher sell-through rates.
- Developing and executing data-driven marketing & pricing strategies to enhance conversion rates.
- Collaborating with cross-functional teams to ensure stock availability, reduce order cancellations, and improve fulfillment rates.
- Monitoring SKU-level performance, identifying gaps, and working on product listing improvements and promotional strategies.
- Negotiating with vendors for exclusive launches, deals and campaigns in order to achieve targets.
Senior Account Manager
Fordeal.com
02.2021 - 03.2022
- Managing 3C & Home Category of Fordeal.com UAE Handling 50+ Top Brands & UAE Local sellers with 150K+ SKUs contributing 50% in GMV.
- Seller acquisition - Responsible for new seller onboarding of high-Potential sellers to join and start selling on Fordeal in GCC region.
- Account management - Working with 80+ key accounts on key aspects of business like Sales forecast FBF, Seasonal planning, Product/price mix, pricing strategies and Inventory management.
- Streamlined replenishment process for 4K fast moving SKU's for FBF and improved instock by 30%.
- Responsible for managing relationships with sellers after acquisition including supporting the listing, Brand approvals etc.
- Co-ordination with China HQ for running, Facebook Ads, TikTok Ads for app installation & sales conversion exposure to results.
- Scheduling weekly seller trainings for onboarded merchants.
Account Manager
Jollychic.com
04.2018 - 02.2021
- Responsible for the Marketplace division handling 100+ top seller's business growth, sales, orders Increasing SKU's, Promotions/Marketing of their offers and assisting in issues like logistic support, payments processing, Inventory management and authentication of brands/products.
- Onboarded 50+ sellers and 70k + assortment in electronics, home & kitchen, & Fashion category within in 6 months for top local & international sellers.
- Developing sellers base through marketplace on Saudi portal by on boarding UAE sellers for selling on KSA brands like Apple, Samsung, Sony etc.
- Driving sales through coordination with marketing team and driving top performing sellers / items basis conversion to views.
- Collecting offers from different sellers for campaigns to analyze and plan the deal pipeline, price points, flash sale etc.
- Co-ordination with marketing team for allocating marketing campaigns for UAE and selecting products weekly.
Account Manager
Letstango.com
11.2016 - 03.2018
- Managing the electronics category of Letstango.com marketplace. Leading Lets tango's 3C category accounting for 58% of 3C Business.
- Onboarded 80+ Local sellers within first year & acquired 75k + assortment in various categories.
- Leading new seller partnerships, managing key sellers end to end acquisition, product listing & their optimization.
- Owned engagement and growth of key brands like Apple, Samsung, Sony, HP, etc and delivered a healthy YoY growth.
- Engaging with Brands to leverage the alliance between the Brands and Letstango ensuring the profitability and revenue target of Brand is achieved.
- Analyze seller's weekly performance & stocks available and competitive pricing in order to boost sales performance.
- Expert in identifying the hot selling products and deliver the same through social media campaigns via marketing team.
Account Manager
Flipkart.com
06.2014 - 10.2016
- Worked with one of the most dynamic business units – Fashion & Beauty category.
- Managing key accounts of WS sellers and category to ensure MoM growth in their sales & revenue.
- Secondary responsibility is to smoothly manage end-to-end seller on boarding and training operations.
- Delivered 2x growth on assortment within a year of joining.
- Responsible for all round category functions which include account management, vendor acquisition, merchandising, pricing etc.
- Developing relationship with brand sellers and on boarding them to ensure wide range availability of products on the site.
Education
Bachelor of Business Administration - International Business
Gems B School
04.2011 - 05.2014
Skills
Account Management
Personal Information
- Date of Birth: 11/05/92
- Nationality: Indian
Timeline
Ecommerce Operations Manager
Winggo.ae
04.2023 - Current
Senior Category Manager
Wellbene.com
03.2022 - 04.2023
Senior Account Manager
Fordeal.com
02.2021 - 03.2022
Account Manager
Jollychic.com
04.2018 - 02.2021
Account Manager
Letstango.com
11.2016 - 03.2018
Account Manager
Flipkart.com
06.2014 - 10.2016
Bachelor of Business Administration - International Business
Gems B School
04.2011 - 05.2014
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