Ganesh S - Email Marketing Specialist / CRM Manager - Genxlead Software Solutions

Summary

Strategic Email Marketing Specialist with 6 years of experience owning and scaling email channels across ecommerce platforms. Proven ability to drive email-attributed revenue through lifecycle automation, behavioral segmentation, and continuous A/B testing. Adept at managing deliverability, compliance, and cross-functional collaboration to achieve sustainable growth and customer retention.

Overview

7

years of professional experience

4

Certificates

2

Languages

Work History

Senior Email Marketing Specialist / CRM Manager

Genxlead Software Solutions

05.2019 - Current

Results-driven Email Marketing Specialist with six years and nine months of experience in lifecycle marketing, CRM automation, and revenue-focused campaign management. Proven expertise in planning and executing high-performing email campaigns across e-commerce and digital platforms.
Skilled in building automated customer journeys, including welcome, cart abandonment, post-purchase, win-back, and VIP flows, to improve retention and customer lifetime value. Strong background in advanced segmentation, personalization, A/B testing, and performance optimization to maximize conversions and email-attributed revenue.
Experienced in managing deliverability, domain authentication (SPF, DKIM, DMARC), list hygiene, and compliance standards. Hands-on experience with Klaviyo and other ESP platforms, with a strong analytical mindset focused on measurable business growth.
Collaborative team player with experience working alongside digital marketing, creative, and sales teams to align campaigns with overall business goals, and drive sustainable revenue growth.

Education

Bachelor of Technology - Information Technology

SBCEC

Arani,Tamilnadu, India

04.2001 -

Skills

Email Automation

Lifecycle Marketing

Segmentation

Personalization

Revenue Optimization

Deliverability

CRM Integration

A/B Testing

Ecommerce Marketing

Data Analysis

Accomplishments

Drove 28–35% of total ecommerce revenue through lifecycle automation and targeted campaign strategy.
Increased average open rate from 17% to 26% through segmentation and subject line A/B testing.
Improved cart abandonment recovery rate by 24% by implementing optimized 3-step automation flows.
Increased repeat purchase rate by 18% through post-purchase cross-sell and win-back journeys.
Reduced unsubscribe rate by 22% via improved list hygiene and personalization.
Improved inbox placement rate from 89% to 97% by implementing SPF, DKIM, DMARC, and deliverability best practices.
Built and scaled automated lifecycle journeys including Welcome, Abandonment, VIP, and Re-engagement flows.
Led weekly A/B testing roadmap to continuously optimize conversion rate and revenue per recipient.
Collaborated with digital and creative teams to align email campaigns with promotional calendar and revenue goals.
Earned Klaviyo Deliverability Certification to strengthen ESP and performance optimization expertise.

Certification

Email Marketing Certification - HubSpot Academy

Software

Klaviyo

Hubspot

Sendgrid

Google Ads

Meta Ads

Shopify

CRM Integration Tools

Languages

English

Upper intermediate (B2)

Tamil

Advanced (C1)

Timeline

Klaviyo deliverability certificate

10-2025

Google Digital Marketing & E-commerce Professional Certificate - Grow with Google on Coursera

07-2024

Digital Marketing Certification - HubSpot Academy

06-2024