Ganesh Yadav
Kukatpally
Summary
Results-oriented marketing professional specializing in lead generation and account-based marketing. Expertise in Salesforce CRM and RFP management drives client engagement and impactful campaigns, enhancing prospect acquisition and cultivating strong relationships across various industries. Focused on strategic initiatives and collaboration to deliver measurable outcomes.
Overview
14
14
years of professional experience
Work History
Assistant Manager - Marketing
Coforge
02.2022 - Current
- Led finance-led ABM campaigns targeting regulatory compliance, risk management, financial transformation, and BFS technology modernization.
- Monitored intent data using Sales Navigator and ZoomInfo to enhance account-based marketing strategies.
- Generating qualified leads from the BFS industry through Email and LinkedIn.
- Track target accounts on LinkedIn and through newsletters to craft relevant, personalized outreach emails.
- Coordinated meetings for BDMs at key UK and EU events, including Sibos 2025 and AI Nordics.
- Working across European regions including UK & Ireland, Benelux (Belgium, Netherlands, Luxembourg), DACH (Germany, Austria, Switzerland), Nordics (Denmark, Finland, Iceland, Norway, Sweden), and Spain.
Team Lead
Cigniti Technologies
10.2015 - 01.2022
- Generated strong prospects for United Kingdom and Ireland regions, contributing to increased new client acquisitions.
- Generating qualified prospects across BFS, Insurance, HCLS, T&H, CME, RCG, ML, E&U, and Technology industries.
- Supporting end to end RFP activities, including identification, qualification, coordination, and submission for IT and digital services engagements.
- Worked closely with sales leadership, solution teams, and delivery stakeholders to gather inputs and ensure timely, compliant RFP responses.
- Coordinated vendor onboarding, RFP/RFQ clarification, and pre-bid activities with procurement teams to streamline the RFP process.
- Executing industry and service-based email campaigns utilizing Outlook and the Pardot email automation tool.
- Building a new account and contact database using Sales Navigator, ZoomInfo, and other relevant tools.
Business Development Executive
Avenir Business Solutions Pvt Ltd
01.2014 - 10.2015
- Generated leads through targeted email campaigns and cold calling in Middle East (UAE, Kuwait & Qatar) and UK regions.
- Establishing contacts with key stakeholders (CXOs, VPs, Directors, etc.).
- Identifying the right point of contact and pitching company services.
- Identifying companies based on verticals from various business directories like Zawya, Datadubai, ZoomInfo, Insideview & professional networking (LinkedIn).
- Set up meetings between prospects and sales team in UK and Middle East region.
- Managed campaigns and analyzed results to optimize lead generation strategies.
- Followed up with and nurtured leads to ensure progression through sales pipeline.
- Took ownership of lead management from prospecting to qualifying.
- Regularly maintaining and updating the CRM regarding campaign activities.
Presales Trainee
Prime KI Solutions Pvt Ltd
Hyderabad
01.2012 - 12.2013
- Achieved daily targets for generating new companies and contacts, contributing to the sales pipeline.
- Identified target companies and key decision makers, built contact lists, and appended email addresses for targeted email campaigns.
- Created a database from external sources, including news outlets, RSS feeds, industry organizations, professional networking sites like LinkedIn, and other databases such as Hoovers, Lead411, OneSource, ZoomInfo, and Jigsaw.
- Managed the database in the sales CRM, Salesforce, and updated it with the latest information on key personnel changes.
- Supported on-site sales and business development teams with logistical coordination to enhance operational efficiency.
Education
S.S.C -
Ramakrishna High School
Kukatpally, HyderabadB.Sc - M.S.Cs
MNR Degree College
HyderabadIntermediate -
Royal Junior College
HyderabadMBA - Marketing
Marri Laxman Reddy Institute of Technology
HyderabadSkills
- Business Development
- Client Engagement
- Account Planning
- Account-based marketing
- Lead generation
- Salesforce CRM
- Hubspot
- Pardot
- MS Office (advanced)
- Sharepoint
- RFP & Bid Management
Personal Information
- Date of Birth: 07/22/88
- Nationality: Indian
Languages
- English, Hindi and Telugu
Timeline
Assistant Manager - Marketing
Coforge
02.2022 - Current
Team Lead
Cigniti Technologies
10.2015 - 01.2022
Business Development Executive
Avenir Business Solutions Pvt Ltd
01.2014 - 10.2015
Presales Trainee
Prime KI Solutions Pvt Ltd
01.2012 - 12.2013
S.S.C -
Ramakrishna High School
B.Sc - M.S.Cs
MNR Degree College
Intermediate -
Royal Junior College
MBA - Marketing
Marri Laxman Reddy Institute of Technology